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Online Marketing Terminology

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301 Redirect

Here is how Moz defines a 301 Redirect: A 301 redirect is a permanent redirect which passes between 90-99% of link equity (ranking power) to the redirected page.

Reach up to 35,000 People Per Month with Sermon Ad Grants

Each week, pastors across America share thoughtful messages to inspire hope, personal well being, and spiritual growth. Their sermons are an important resource for people who need some kind of guidance or assistance in their life.

As fewer people attend church each week, churches must find new ways to connect. More and more people do not consider attending church an important part of their week,

How to set up a YouTube channel for your church [and why you must!]

During the worldwide COVID-19 pandemic, congregations have pivoted to a whole new way of “doing church.”  Live streaming weekend worship experiences has become the new normal. Small groups, pastoral counseling, and children’s ministries are routinely using interactive videoconferencing platforms in lieu of personal connections. These new approaches are likely here to stay.

Google for Churches [The Ultimate Guide]

How to Run Your Church Smoothly and Grow It With Google’s Apps for Churches
In today’s Google-dominated internet world, it should come as welcome news that churches with any congregation size and with all ranges of budgets can use Google solutions for both administrative and marketing operations.
With its robust and seamlessly integrated G Suite (including apps like Gmail,

Digital Church Growth Strategies for 2020

Introduction
Normal, everyday life in 2020 would typically prompt churches to consider the ways they could strengthen their digital presence. After all, the world today consists of people checking out establishments — whether they’re stores, restaurants, hotels, or yes, churches — online first, before ever visiting them in person. People use search engines like Google to get critical information about a business,

Optimizing Your Church Website for Google Rankbrain

What is Google Rankbrain?

Google Rankbrain was a major update to Google’s algorithm, first introduced in 2015. Google Rankbrain saw Goole incorporate machine learning for the first time within its algorithm, and until its release, the algorithm was hardcoded. Since its introduction, there have been a number of further updates to the algorithm,

Local Church SEO Boost

Google My Business for Churches [The Ultimate Guide]

We intend for the following resource to be a comprehensive guide to everything a church should need to know about Google My Business. We’ve broken this content down into three sections:

Understanding Google My Business and Local Searches outlines what Google My Business is and why it’s important. We’ll also explore the meaning of local searches,

How Your Church Can Use Google Trends

Google Trends can be used to help your church understand what topics people are searching for in Google so that you can create website content that plays into those searches.
Google Trends is a Google tool designed to show the most commonly searched keywords or phrases during any given time and in a given region.

Claiming Your Pastor’s Google Knowledge Panel

Well-known people, organizations, sports teams, musicians, and places have what’s known as a Google Knowledge Panel. When you search for a public figure or widely-known place, you’ll come across the Knowledge Panel on the right-hand of the screen. For example, if you type in “Paul McCartney,” the famous musician’s panel appears to the right of the search results,

Google Alerts

How Your Church Can Use Google Alerts

What are Google Alerts?

Google Alerts is a free notification service that sends notification emails summarizing new content and search activity surrounding specific search terms to your email inbox. The great thing about this service is that once you input your specific search terms it continually works for you to keep you up to date!

Missional Marketing helps the Digital Church in This Time of Turmoil

COVID-19 instantly elevated every church website from being its “front door” to being its “only door”

[Phoenix, AZ]: Missional Marketing today announced a new menu of Church Online Digital Services. With churches being forced to move to online services during the COVID-19 pandemic, tens of thousands of pastors and church leaders are searching for solutions to serve their congregations and reach those in need.