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Google Search Console

Use Google Search Console to See What Keywords Bring Traffic to Your Church Website

Do you ever wonder how some websites get to be at the top of the page in Google search results? The experts know that success with search engines comes from diligently measuring performance and interpreting the data to drive actionable steps for improvement – and church websites should be no different. Google Search Console is one of the most important …

An easy way to check if your church’s website is secure

Website security is one of the top concerns among Christian churches and nonprofits, especially with the growing number of scams surrounding victims’ identities. Particularly with sites that collect money for online giving, it’s critical that your site transmits data to and from its users using encryption at the level of industry best practices in order to protect your donors’ personal …

Choosing Between Google Ads and Facebook Ads

  It’s without question that understanding the benefits of both Google Ads and Facebook Ads is important for churches looking to grow. As people are spending more and more time online, churches must find new ways to connect with individuals who are searching for spiritual answers and meet them wherever they are. Considering Google receives more than 63,000 searches per …

Discovery Searches in Google My Business Insights

The Power of Discovery Searches

When one of Google’s users performs a search and is shown the Google My Business listing of a church (or any organization) in their search results, Google records this event as a search impression. More importantly however, Google also examines the keywords that the user was searching for to categorize the search impression generated as either a direct, branded, or …

Heatmaps for Churches

Do you want to figure out why visitors to your website are bouncing? Do you want to see where visitors to your church’s website are getting stuck? Do you want to uncover insights and make the right changes to your website? If you answered “yes” to any of the above, then you will benefit from a heatmap. Our website heatmap …

Google Ad Grants Averaging a 927% ROI

In November 2019, our Google Ad Grant team analyzed 104 of the Google Ad Grant Accounts we are managing for churches.  Here are our findings:   Managed Google Ad Grant Performance Average Return On Investment 927.96% Average Monthly Cost for Grant Management $395 Average Monthly Amount of Google Spend $3,665 Average Monthly Impressions Per Church 13,417 Average Monthly Click-Throughs to …

Landing Page Advertising Funnel

Felt Needs Landing Pages in a Subdomain [To Support Google Ad Grant and Search Campaigns]

Churches wishing to gain the maximum benefit from their Google Ad Grant and Search Campaigns will need to possess a high volume of very targeted landing pages to connect to each of the various ads. These highly targeted landing pages are required in order to maintain low bounce rates and high conversion rates, leading to higher quality scores from Google …

MortarStone Logo

MortarStone Helps Churches Build Funds that Fuel Online Ministry

Churches in the Digital Age In the “digital age”, it’s absolutely critical for a church’s survival to maintain an effective online presence. This work entails the management of a user-friendly church website, the establishment of a Google My Business account, and the ongoing performance of digital outreach through various forms of online advertising. While these responsibilities are essential, understanding the complex tasks …

Local Church SEO Boost

Local SEO Versus On-Page SEO for Churches [Clearing Up the Confusion]

Sometimes there’s confusion in church communications circles about Local SEO Versus On-Page SEO. This response was written in order to clarify their differences. In general, when a church wishes to reach local people who are searching for location-based phrases, like ‘church near me’, ‘local church’, and ‘church in [city]’, they should focus their efforts on Local SEO. When a church …

Wordpress vs Squarespace for a Church Website

WordPress Versus Squarespace for your Church Website

When a church plans to build a new website, platform selection is one of the first and most important decisions they’ll need to make. While there are numerous options available, it’s quite common that a church would narrow their choices down to WordPress versus Squarespace. The following article provides meaningful insight into each of these popular Content Management Systems (CMS) …

Google Local Pack

Why Local SEO Isn’t Really “Optional” for Your Church

As experts in church growth strategy, if we could only make one specific church marketing recommendation unequivocally to every Christian church across the country, it would be this: Your church must do Local SEO. Whether you choose to do it yourself or hire a firm to do it on your church’s behalf, this is a universal truth. Local SEO is …

Subdomains vs Subdirectories for use with Church Websites

The purpose of this article is to clarify when to use subdomains and when to use subdirectories on church websites. A subdomain URL looks like this: https://sermons.mychurch.org A subdirectory URL looks like this: https://mychurch.org/sermons/ This topic is especially relevant to churches that have more than one campus. It is also applicable to churches that have content needing to be presented …

How To Optimize Images On Your Church Website

Optimizing images on your church website to increase speed and enhance performance More often than not, our church clients are selecting appealing images for their church website without taking into account the impact these images will have on the functionality of the site as a whole. So how do we keep the images we like without sacrificing speed or performance, …

Church Domain Authority Initiatives

We asked our team of church SEO experts to brainstorm a list of ideas for improving domain authority. Below you’ll find various initiatives that can aid in increasing domain authority for a church website when executed successfully. Commentary is included for each, and the list is categorized into three tiers based on the effort level/vigilance required to gain relevance. Tier …

Church Website Design

The Top 4 Most Important Design Elements of a Good Church Website

As a church-dedicated marketing firm, we’re often asked about what exactly it takes to build an impactful church website. Over the years of building successful church websites, here’s what we’ve found… After thousands of meetings with our agency clients, we have unique insight regarding the most critical website components to engage online visitors. A church website should be designed as …

Domain Authority

The Ultimate Guide to Church Website Domain Authority

If you’re a church leader looking to grow your church’s online presence, there is one powerful measure that is absolutely essential in understanding and improving search engine optimization strategy for your church website. Not only does this measure depict the overall relevance of your website for its topic, but it also paints a picture of your website’s current performance in …