Video content is important for all businesses, including churches. 86% of businesses use video to market themselves, and of that, 93% of marketers agree that video plays a large role in their marketing strategy. Video content is not just a trend, but rather, a vital piece in your church’s marketing strategy.
It’s no surprise that video performs the best out of all content on social media. Odds are, any time you scroll through Instagram, Facebook, or Twitter you’ve seen a video almost immediately on your feed. Videos rank the highest on all social media platforms and are the best way to increase engagement on your accounts.
There once was a time when churches were primarily engaged in the physical, in-person activities that occurred within their church building. However, with virtual worship on the rise, churches everywhere are turning to YouTube to reach and retain members. Churches are discovering the power of YouTube to gain visibility and influence in this digital age by going beyond the church building.