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MortarStone Helps Churches Build Funds that Fuel Online Ministry

Churches in the Digital Age In the “digital age”, it’s absolutely critical for a church’s survival to maintain an effective online presence. This work entails the management of a user-friendly church website, the establishment of a Google My Business account, and the ongoing performance of digital outreach through various forms of online advertising. While these responsibilities are essential, understanding the complex tasks …

Local vs On Page SEO

Local SEO Versus On-Page SEO for Churches [Clearing Up the Confusion]

Sometimes there’s confusion in church communications circles about Local SEO Versus On-Page SEO. This response was written in order to clarify their differences. In general, when a church wishes to reach local people who are searching for location-based phrases, like ‘church near me’, ‘local church’, and ‘church in [city]’, they should focus their efforts on Local SEO. When a church …

Wordpress vs Squarespace for a Church Website

WordPress Versus Squarespace for your Church Website

When a church plans to build a new website, platform selection is one of the first and most important decisions they’ll need to make. While there are numerous options available, it’s quite common that a church would narrow their choices down to WordPress versus Squarespace. The following article provides meaningful insight into each of these popular Content Management Systems (CMS) …

Google Local Pack

Why Local SEO Isn’t Really “Optional” for Your Church

As experts in church growth strategy, if we could only make one specific church marketing recommendation unequivocally to every Christian church across the country, it would be this: Your church must do Local SEO. Whether you choose to do it yourself or hire a firm to do it on your church’s behalf, this is a universal truth. Local SEO is …

Subdomains vs Subdirectories for use with Church Websites

The purpose of this article is to clarify when to use subdomains and when to use subdirectories on church websites. A subdomain URL looks like this: https://sermons.mychurch.org A subdirectory URL looks like this: https://mychurch.org/sermons/ This topic is especially relevant to churches that have more than one campus. It is also applicable to churches that have content needing to be presented …

How To Optimize Images On Your Church Website

Optimizing images on your church website to increase speed and enhance performance More often than not, our church clients are selecting appealing images for their church website without taking into account the impact these images will have on the functionality of the site as a whole. So how do we keep the images we like without sacrificing speed or performance, …

Church Domain Authority Initiatives

We asked our team of church SEO experts to brainstorm a list of ideas for improving domain authority. Below you’ll find various initiatives that can aid in increasing domain authority for a church website when executed successfully. Commentary is included for each, and the list is categorized into three tiers based on the effort level/vigilance required to gain relevance. Tier …

Church Website Design

The Top 4 Most Important Design Elements of a Good Church Website

As a church-dedicated marketing firm, we’re often asked about what exactly it takes to build an impactful church website. Over the years of building successful church websites, here’s what we’ve found… After thousands of meetings with our agency clients, we have unique insight regarding the most critical website components to engage online visitors. A church website should be designed as …

Domain Authority

The Ultimate Guide to Church Website Domain Authority

If you’re a church leader looking to grow your church’s online presence, there is one powerful measure that is absolutely essential in understanding and improving search engine optimization strategy for your church website. Not only does this measure depict the overall relevance of your website for its topic, but it also paints a picture of your website’s current performance in …

Increase Website Traffic

Top 3 Church Marketing Services to Increase Your Church Website Traffic

A Beginner’s Guide to the Most Highly Recommended Services & Subscriptions Offered by Missional Marketing As a professional advertising agency specializing in Christian church marketing, we’re often asked by our new and prospective clients about which products, services, and subscriptions will be the most meaningful investment or the best “first steps” for churches who are new to Missional Marketing. While …

Pointers for Churches with Limited Resources

Pointers for Churches With Limited Resources

At Missional Marketing, we understand that each church is in a different stage of growth and that some organizations will not have access to the resources involved in hiring a professional marketing firm. While we strive to provide a range of affordable tools and customized service options, we know that other budgetary needs affecting the overall health of the church …

google my business follow button

Connect People to Your Church with the Google Maps Follow Button

Ever since the demise of Google+, there has been a disconnect for churches and businesses across the Google suite of products. While many churches manage their Google My Business profiles well, there has been no way to keep visitors to your listing engaged. Well, this is all about to change with the addition of a Follow Button to Google Maps …

sermon-videos

4 Reasons Why Your Church Should Be Posting Sermon Videos

Posting sermon videos online is important in today’s internet culture. Let’s face it. The internet is part of our daily lives, but, for many, church is not. As technology changes the way we listen and view the world around us, it also affects the ways we learn about God. Those churches willing to embrace technology by taking steps like posting their sermon videos …

church-landing-pages-door

Make your Church Website Work Harder with Church Landing Pages

Church landing pages are one secret behind effective church websites. But, why do church websites even matter? Your church website is more than just a glorified brochure for your church. Your website is a vibrant, living, front door to your church. It’s the safe place first time attenders will check before visiting for the first time. It is the first official impression a person will have of your church. …

church-blog-ministry

Starting a Church Blog Ministry

Beginning a blog ministry in your church is an amazing way to share information and interact with the people of your church. A blog acts like a website, but is a more casual way to share new information. Information on your church website may seldom change, where blogs can be updated often- even daily. You can learn more about how …