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Sometimes there’s confusion in church communications circles about Local SEO Versus On-Page SEO. This response was written in order to clarify their differences. In general, when a church wishes to reach local people who are searching for location-based phrases, like ‘church near me’, ‘local church’, and ‘church in [city]’, they should focus their efforts on Local SEO. When a church …

When a church plans to build a new website, platform selection is one of the first and most important decisions they’ll need to make. While there are numerous options available, it’s quite common that a church would narrow their choices down to WordPress versus Squarespace. The following article provides meaningful insight into each of these popular Content Management Systems (CMS) …

As experts in church growth strategy, if we could only make one specific church marketing recommendation unequivocally to every Christian church across the country, it would be this: Your church must do Local SEO. Whether you choose to do it yourself or hire a firm to do it on your church’s behalf, this is a universal truth. Local SEO is …

The purpose of this article is to clarify when to use subdomains and when to use subdirectories on church websites. A subdomain URL looks like this: https://sermons.mychurch.org A subdirectory URL looks like this: https://mychurch.org/sermons/ This topic is especially relevant to churches that have more than one campus. It is also applicable to churches that have content needing to be presented …

Optimizing images on your church website to increase speed and enhance performance More often than not, our church clients are selecting appealing images for their church website without taking into account the impact these images will have on the functionality of the site as a whole. So how do we keep the images we like without sacrificing speed or performance, …

We asked our team of church SEO experts to brainstorm a list of ideas for improving domain authority. Below you’ll find various initiatives that can aid in increasing domain authority for a church website when executed successfully. Commentary is included for each, and the list is categorized into three tiers based on the effort level/vigilance required to gain relevance. Tier …

As a church-dedicated marketing firm, we’re often asked about what exactly it takes to build an impactful church website. Over the years of building successful church websites, here’s what we’ve found… After thousands of meetings with our agency clients, we have unique insight regarding the most critical website components to engage online visitors. A church website should be designed as …

If you’re a church leader looking to grow your church’s online presence, there is one powerful measure that is absolutely essential in understanding and improving search engine optimization strategy for your church website. Not only does this measure depict the overall relevance of your website for its topic, but it also paints a picture of your website’s current performance in …

Christian School Marketing Case Study – Christ’s Greenfield Lutheran School was last modified: December 17th, 2018 by Jason Collier

A Beginner’s Guide to the Most Highly Recommended Services & Subscriptions Offered by Missional Marketing As a professional advertising agency specializing in Christian church marketing, we’re often asked by our new and prospective clients about which products, services, and subscriptions will be the most meaningful investment or the best “first steps” for churches who are new to Missional Marketing. While …

At Missional Marketing, we understand that each church is in a different stage of growth and that some organizations will not have access to the resources involved in hiring a professional marketing firm. While we strive to provide a range of affordable tools and customized service options, we know that other budgetary needs affecting the overall health of the church …

Ever since the demise of Google+, there has been a disconnect for churches and businesses across the Google suite of products. While many churches manage their Google My Business profiles well, there has been no way to keep visitors to your listing engaged. Well, this is all about to change with the addition of a Follow Button to Google Maps …

Posting sermon videos online is important in today’s internet culture. Let’s face it. The internet is part of our daily lives, but, for many, church is not. As technology changes the way we listen and view the world around us, it also affects the ways we learn about God. Those churches willing to embrace technology by taking steps like posting their sermon videos …

Church landing pages are one secret behind effective church websites. But, why do church websites even matter? Your church website is more than just a glorified brochure for your church. Your website is a vibrant, living, front door to your church. It’s the safe place first time attenders will check before visiting for the first time. It is the first official impression a person will have of your church. …

Beginning a blog ministry in your church is an amazing way to share information and interact with the people of your church. A blog acts like a website, but is a more casual way to share new information. Information on your church website may seldom change, where blogs can be updated often- even daily. You can learn more about how …