A church leader holding a Bible in one hand and AI in the other, considering how to faithful use AI in a church setting

Why Every Church Staff Needs AI Training in 2025

Bring Clarity, Confidence, and Kingdom Impact to Your Church’s AI Strategy
As artificial intelligence becomes a regular part of life—just like smartphones and streaming services—churches face a pivotal moment: will you let AI shape your ministry by accident or by intention?
Now is the time to make that decision, and the best place to start is with an AI training for your church staff.

A mother and daughter happily attending a church that prepared for Mother's Day

Honoring Mothers, Growing Your Church: Strategic Mother’s Day Promotion for Churches

Statistics show that Mother’s Day typically sees a 25% increase in church attendance compared to regular Sundays. Is your church ready?
In the rhythm of the church calendar, few opportunities match Mother’s Day for both honoring family and welcoming newcomers through your doors. As a church leader or communications director, you understand that this day carries emotional significance that transcends regular Sunday attendance patterns.

A woman using the internet, hoping to have a quality church from home experience on her laptop

The Quality Question: Rethinking Online Presence for Churches

For many churches, especially smaller congregations, the pressure to produce high-quality livestreams can be overwhelming. While megachurches might have professional-grade audiovisual equipment and dedicated production teams, this shouldn’t be the standard that determines whether your church can have an effective online ministry. Instead of competing with large-church production values, focus on authenticity and connection.

A large number of people gather at a church for Christmas Eve after a successful outreach

How to Maximize Your Church’s Christmas Outreach

Is your church ready to make this Christmas season its most impactful yet? As the most significant outreach opportunity of the year approaches, it’s time to elevate your church’s Christmas outreach plan so you can connect even more effectively with your community. Whether you’re a seasoned planner or just starting to think about the holidays,

Someone using technology to try managing multiple church campus locations.

Mastering Multisite Church Communications: Strategies for Success

Coordinating church communications across a church with multiple sites is like trying to facilitate a massive family reunion across multiple cities, each with its own unique culture and preferences. Most can’t begin to grasp the complexity of managing communications for a multisite church. And in today’s media landscape, where information spreads at lightning speed and attention spans are shorter than ever,

A team working together to help grow their church

Ultimate Strategies to Overcome Barriers to Church Growth

Are your church’s growth efforts hitting a ceiling? Do you struggle to balance the growth of your Sunday attendance with a strong culture of sending people out to plant new churches? If so, you’re not alone. Many congregations find themselves wrestling with this critical tension.
Overcome Your Church Growth Barriers
In a recent conversation on The Missional Marketing podcast,

An illustration showing how to target your ideal audience with your message

How to Reach Your Target Audience Without Compromising Your Message

Though the message of God’s Word never changes, churches increasingly face the challenge of connecting with their target audience while staying true to their core message. This topic was recently explored in depth on an episode of The Missional Marketing Podcast. In this post, we’ll dive into the foundational strategies you need to help your church effectively reach more people within your community with the power of the Gospel without watering down your message.

Crisis communications plan

How to Protect Your Church During a Crisis

Are you a church leader concerned about protecting your congregation and church reputation in the face of potential crises? In today’s world, having a robust crisis management strategy is crucial for ensuring your church can effectively navigate unexpected emergencies. On a recent episode of The Missional Marketing Podcast, Bart Blair and Jason Hamrock interviewed author and media consultant Phil Cooke to gain insights on how churches can prepare for and manage crises.

A helpful and competent church communications intern

How to Best Utilize an Intern for Church Communications

Working with an intern can be a valuable win-win experience, but learning how to achieve this is not always easy. To work well with an intern at your church, you must prepare for success. In a recent episode of The Missional Marketing Podcast, church communications experts Bart Blair and Jason Hamrock shared valuable insights on making the most of internships in your church’s communications department.

A girl with her fingers in her ears, trying to not listen!

5 Communication Strategies to Reach Unbelievers

We live in a culture that’s increasingly hostile to Christianity, which makes it challenging for churches to connect with individuals who may not be receptive to traditional religious messaging. As the number of “nones” (those who identify with no religious affiliation) continues to rise and church attendance among younger generations declines,

A woman finding a church on her phone

Drive Growth Using Proven Strategies to Increase New Visitor Traffic to Your Church Website

In today’s digital environment, establishing a vibrant online media presence is essential for churches aiming to reach a broader audience and connect with potential visitors. Your church website serves as a gateway for newcomers to explore your community, values, and upcoming events. However, attracting new visitors to your website requires intentional strategies and a keen understanding of digital marketing principles.