LOCAL SEO FOR CHURCHES
Be found by those looking for a church in your community.
(The 1st thing every church should do)


“We’ve had four families join us in the last two weeks who just Googled ‘churches near me’ and found us in the results.”Cory Ball | St. Louis Redemption Church

REACH THE UNCHURCHED USING GOOGLE’S LOCAL PACK

When a Google search is performed that is interpreted by Google to be requesting results that have locations, Google almost always returns a local pack.
The local pack is a set of three results, marked on a map, that typically appear above all other search results.

The local pack contains only results that are geographically near to the searcher, and that Google is extremely confident actually exist at the location they claim.
When an unchurched person searches for a new church, they almost certainly are going to be using keywords that will return a local pack – for example “churches near me”, “local church”, or “churches in {location}”. Thus, the first three churches the searcher is likely to see will be those that are chosen for the local pack. Being one of those churches for searches in your community is of great importance, and we can help with that!
How It Works
There are three crucial steps in optimizing your church’s online presence locally. It is important to understand that Google’s top priority when it comes to local search results is ensuring the NAP information (Name / Address / Phone Number) for each location is correct. Google gains confidence when this information is both consistent and as specific as possible across Google My Business, the landing page(s) of your church, and other authoritative online directories.


Step 1
Google My Business
Our first step will be making sure that your Google My Business account has:



Step 2
Landing Page(s)
Next, we need to make sure that the landing page(s) on your church’s website are optimized in the following ways:

Step 3
Online Citations
The final step has to do with managing online citations for your church:

With the three steps above complete, your church should have a consistent and trustworthy local presence in Google’s eyes. These are the types of search results that Google wants to display in the local pack.
THE POWER OF DISCOVERY SEARCHES

First and foremost, Local SEO optimization is intended to increase the exposure of your church website in what Google has coined discovery searches.
Google My Business tracks when your listing appears in two main types of searches: direct and discovery.
When an unchurched person searches for a new church, they almost certainly are going to be using keywords that will return a local pack – for example “churches near me”, “local church”, or “churches in {location}”. Thus, the first three churches the searcher is likely to see will be those that are chosen for the local pack. Being one of those churches for searches in your community is of great importance, and we can help with that!
The power of strong Local SEO however, lies in increasing how often your church is found in discovery type searches. Discovery searches are those where the user has searched for a keyword that matches what your church is, does, or offers. It could be as simple as “church near me”, or more specific like “non-denominational church in Chicago”. In these discovery type cases, people are looking for a church, but are not looking specifically for your church. With strong Local SEO, these searchers will find your church.



Discovery Search Growth

By growing the number of discovery type searches your church is found in, you inevitably build your website traffic with people who are geographically relevant to your church. Strong Local SEO practices can often result in remarkable growth in discovery search impressions. Consider the graph below showing discovery search impressions for one of our Local Church SEO Boost clients over the first 16 months of their subscription (which started in June of 2018) and a few months prior.


While discovery search growth depends on various factors including population density and degree of competition nearby, we’ve yet to encounter a situation in which a church was not able to realize significant gains from strong Local SEO practices. To find out more, we recommend checking out our blog post, Why Local SEO Isn’t Really Optional for your Church.


LOCAL SEO VERSUS ON-PAGE SEO
This page is about Local SEO for churches. If you’re looking for information regarding the SEO optimization of your church website content for ranking within organic search results please look into our On-Page SEO Services. If you’d like more information regarding the difference between the two, please read our blog titled Local SEO Versus On-Page SEO for Churches [Clearing up the Confusion].