In the realm of church marketing, adapting to the ever-evolving digital landscape is more critical than ever. To guide churches on this journey, we turn to a recent Missional Marketing podcast episode hosted by Bart Blair, which answers your most “burning questions” about church marketing Featuring insights from Jason Hamrock, CEO of Missional Marketing,
Do you remember when your church’s website was considered the new front door? Today, that’s no longer the case. Now, your Google Business Profile has become the window into which people peer before they consider approaching your physical location. In this post, we’ll delve into strategies you can use with your Google Business Profile to more effectively promote church growth.
In today’s digital age, churches are constantly seeking innovative ways to connect with local individuals and invite them to visit their church community. One powerful new tool that churches can leverage is Google Performance Max. Utilizing the power of machine learning and AI technology, Performance Max is a cutting-edge Google campaign tool that expands your reach across all Google channels,
In today’s digital age, lead generation is an essential aspect of any effective marketing strategy. Colt Straub, a visionary leader from Cornerstone Church in Midwest City, Oklahoma, has embraced the concept of lead generation and witnessed remarkable results. In this article, we delve into Colt’s philosophy behind investing in lead generation campaigns,
Limited budgets confine many churches and nonprofits. Since Christian organizations acknowledge every gift is from God, they try to steward their resources with wisdom. In the process of finding this balance, Google Ad Grants can be a game changer. The $10,000 in paid ads that Google gives qualifying nonprofits can drive more traffic to your website and,
In a recent webinar hosted by XPastor.org, Jason Hamrock, CEO of Missional Marketing, shared valuable insights on how churches can effectively utilize their websites. During the webinar, several thought-provoking questions were posed by David Fletcher, the founder of XPastor, uncovering key considerations for optimizing church websites. If you’ve been wondering how to optimize your church website,
If your website is outdated, your church is changing its name, or going through a rebrand, you may be considering changing your website domain. Though this can be necessary, there are key factors you need to consider first. What can be a simple transition could turn into a logistical nightmare if it’s not implemented correctly.
Google Analytics Update
When you install Google Analytics on your church’s website, you can measure page views, events, and transactions. However, Google has recently made a major update to Universal Analytics (UA), also known as Google Analytics 3 (GA3). This product update will change how your website interacts with Google.
GA4 is the next generation of analytics.
Churches fill an important role in bringing people together and fostering a sense of community. But as with any organization, growth is crucial for continued success. One effective way for churches to reach new members and grow their congregation is through the use of leads.
A lead is an individual who has shown interest in your church and provided their contact information for follow-up.
As a church, your goal is to reach as many people as possible with God’s truth. That’s why it’s frustrating to think your pastor spends hours preparing an inspiring sermon for Sunday, only to become an audio file buried somewhere deep within your website on Monday, largely forgotten.
While posting sermons online is a good start to your digital marketing strategy,
Changing the name of your church is a big decision. Ask anyone who’s been through the process and they’ll tell you that there is a lot of paperwork and administrative complexity involved. Tax and banking and property ownership and insurance policies are just a few of the details that have to be worked out when making a corporate name change.
Many churches overlook the process of reviews or don’t consider it a priority when managing their online presence. The fact of the matter is, reviews are actually quite important for local search presence, and churches should absolutely focus on gaining reviews across their online platforms such as Google, Facebook, Yelp, and more.