The Ultimate Easter Church Communications Checklist: 10 Steps to Prepare for the Biggest Celebration of the Christian Year

Easter can be one of the most stressful times of the year for pastors, ministry leaders, and church staff. For church communications teams, the challenge of keeping all the plates spinning can turn a joyful season into one you just hope to survive. At Missional Marketing, we specialize in simplifying and optimizing the stressful tasks of church communications and digital marketing that so many churches juggle to keep things running smoothly.

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Unlocking Church Marketing Success: Answers to Your Burning Questions

In the realm of church marketing, adapting to the ever-evolving digital landscape is more critical than ever. To guide churches on this journey, we turn to a recent Missional Marketing podcast episode hosted by Bart Blair, which answers your most “burning questions” about church marketing  Featuring insights from Jason Hamrock, CEO of Missional Marketing,

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How to Grow Your Church Through Your Google Business Profile

Do you remember when your church’s website was considered the new front door? Today, that’s no longer the case. Now, your Google Business Profile has become the window into which people peer before they consider approaching your physical location. In this post, we’ll delve into strategies you can use with your Google Business Profile to more effectively promote church growth.

How Churches Can Reach More People Using Google Performance Max Ads

In today’s digital age, churches are constantly seeking innovative ways to connect with local individuals and invite them to visit their church community. One powerful new tool that churches can leverage is Google Performance Max. Utilizing the power of machine learning and AI technology, Performance Max is a cutting-edge Google campaign tool that expands your reach across all Google channels,

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The Power of Digital Lead Generation: Strategies and Results

In today’s digital age, lead generation is an essential aspect of any effective marketing strategy. Colt Straub, a visionary leader from Cornerstone Church in Midwest City, Oklahoma, has embraced the concept of lead generation and witnessed remarkable results. In this article, we delve into Colt’s philosophy behind investing in lead generation campaigns,

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Should Our Church Manage Its Own Google Ad Grant? Consider 5 Tips from Marketing Pros

Limited budgets confine many churches and nonprofits. Since Christian organizations acknowledge every gift is from God, they try to steward their resources with wisdom. In the process of finding this balance, Google Ad Grants can be a game changer. The $10,000 in paid ads that Google gives qualifying nonprofits can drive more traffic to your website and,

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10 Tips to Maximize Your Church Website Like a Pro

In a recent webinar hosted by XPastor.org, Jason Hamrock, CEO of Missional Marketing, shared valuable insights on how churches can effectively utilize their websites. During the webinar, several thought-provoking questions were posed by David Fletcher, the founder of XPastor, uncovering key considerations for optimizing church websites. If you’ve been wondering how to optimize your church website,

How Will the Google Analytics 4 (GA4) Update Impact Your Church?

Google Analytics Update 
When you install Google Analytics on your church’s website, you can measure page views, events, and transactions. However, Google has recently made a major update to Universal Analytics (UA), also known as Google Analytics 3 (GA3). This product update will change how your website interacts with Google. 
GA4 is the next generation of analytics.

10 Ways to Grow Your Church Through Leads

Churches fill an important role in bringing people together and fostering a sense of community. But as with any organization, growth is crucial for continued success. One effective way for churches to reach new members and grow their congregation is through the use of leads. 
A lead is an individual who has shown interest in your church and provided their contact information for follow-up.

Boosting Your Sermon Blog with the Google Ad Grant: A Case Study

As a church, your goal is to reach as many people as possible with God’s truth. That’s why it’s frustrating to think your pastor spends hours preparing an inspiring sermon for Sunday, only to become an audio file buried somewhere deep within your website on Monday, largely forgotten. 
While posting sermons online is a good start to your digital marketing strategy,

What happens when you change the name of your church

How Changing Your Church Name Affects Google

Changing the name of your church is a big decision. Ask anyone who’s been through the process and they’ll tell you that there is a lot of paperwork and administrative complexity involved. Tax and banking and property ownership and insurance policies are just a few of the details that have to be worked out when making a corporate name change.