Below you'll find a list of all posts that have been categorized as “Google for Churches”
Google Analytics Update
When you install Google Analytics on your church’s website, you can measure page views, events, and transactions. However, Google has recently made a major update to Universal Analytics (UA), also known as Google Analytics 3 (GA3). This product update will change how your website interacts with Google.
GA4 is the next generation of analytics.
Churches fill an important role in bringing people together and fostering a sense of community. But as with any organization, growth is crucial for continued success. One effective way for churches to reach new members and grow their congregation is through the use of leads.
A lead is an individual who has shown interest in your church and provided their contact information for follow-up.
As a church, your goal is to reach as many people as possible with God’s truth. That’s why it’s frustrating to think your pastor spends hours preparing an inspiring sermon for Sunday, only to become an audio file buried somewhere deep within your website on Monday, largely forgotten.
While posting sermons online is a good start to your digital marketing strategy,
Changing the name of your church is a big decision. Ask anyone who’s been through the process and they’ll tell you that there is a lot of paperwork and administrative complexity involved. Tax and banking and property ownership and insurance policies are just a few of the details that have to be worked out when making a corporate name change.
Many churches overlook the process of reviews or don’t consider it a priority when managing their online presence. The fact of the matter is, reviews are actually quite important for local search presence, and churches should absolutely focus on gaining reviews across their online platforms such as Google, Facebook, Yelp, and more.
Google My Business (GMB) is one of the most important pieces of your church’s Local SEO. In a study done by Moz in 2018, it found that GMB Signals (meaning, what your GMB property is telling Google) was the most important contributing factor toward local search rankings. GMB Signals accounted for an estimated 25.12% of what Google used to determine local search rankings,
Local SEO is one of the best ways for your church to be easily found online by new people searching in your area. Most likely, if you’ve landed on this blog post, you’ve already taken the first steps for local SEO by creating a Google My Business profile for your church,
With Google’s ever-changing algorithm, it can be challenging to keep up with everything new. While much of Google’s algorithm remains a mystery, Google recently announced that they were rolling out a new update that focuses on-page experience as a key ranking factor. You might be wondering, “how does this impact my church’s website”?
Have you ever wondered why when you search for your church’s website on Google it doesn’t always show up where you think it should, or maybe doesn’t show up at all? Many people think that when you create a website, it automatically appears in Google search results. Unfortunately, this isn’t actually the case.
Prefer to Watch & Listen?
Not long after this blog post was written, we produced a podcast that summarizes much of the content contained within. You can check out this podcast below.
What This Blog Covers
Fair warning, there’s a lot of content in this blog post! If you’d like to skip ahead to a particular section,
Introduction
Normal, everyday life in 2020 would typically prompt churches to consider the ways they could strengthen their digital presence. After all, the world today consists of people checking out establishments — whether they’re stores, restaurants, hotels, or yes, churches — online first, before ever visiting them in person. People use search engines like Google to get critical information about a business,
What is Google Rankbrain?
Google Rankbrain was a major update to Google’s algorithm, first introduced in 2015. Google Rankbrain saw Goole incorporate machine learning for the first time within its algorithm, and until its release, the algorithm was hardcoded. Since its introduction, there have been a number of further updates to the algorithm,
