Google for Churches [The Ultimate Guide]

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What This Blog Covers

Fair warning, there’s a lot of content in this blog post! If you’d like to skip ahead to a particular section,

Digital Church Growth Strategies for 2020

Normal, everyday life in 2020 would typically prompt churches to consider the ways they could strengthen their digital presence. After all, the world today consists of people checking out establishments — whether they’re stores, restaurants, hotels, or yes, churches — online first, before ever visiting them in person. People use search engines like Google to get critical information about a business,

Choosing Between Google Ads and Facebook Ads for Churches


It’s without question that understanding the benefits of both Google Ads and Facebook Ads is important for churches looking to grow. As people are spending more and more time online, churches must find new ways to connect with individuals who are searching for spiritual answers and meet them wherever they are.

Improve your Google Search Campaign with Church Landing Pages

Improve your Google Search Campaign with Church Landing Pages

Church landing pages can improve your church’s next Google search campaign. A Google search campaign is made up of advertisements shown within Google search results after a person searches for a specific term. When it comes to online searches, Google makes the rules.
They use a complex algorithm to help connect those searching with the most relevant data.

improve church google search results

Improve Church Google Search Results

Every day, thousands of people search online for help with serious issues. They struggle with spiritual questions and wonder why they feel the world is against them. But, because so many churches have fallen behind with their online presence and technology – instead of finding help through a local church, the church is nowhere to be found.

Google Keyword Traffic

The Untapped Ministry Potential of Google Keyword Traffic

Jesus and New Ministry
Jesus asked his disciples to be the “light of the world.” This mandate, along with Jesus’ heart for the broken, has led many churches to passionately serve and love their local community. This is why every week churches make difficult decisions about what ministries to start or not start,

Church Ministries Can Fuel Church Growth on Google

Church growth is like a great treasure and treasures are often found in strange places. A few years ago a man from New Jersey found an incredibly rare painting hidden in his aunt’s attic under an old sewing machine. The piece is possibly from Pablo Picasso and was appraised at $13 million!

Church Landing Page Subscriptions

8 Ways You Can Help Google Grow Your Church

Google can help grow your church. When it comes to church growth, gone are the days hoping new people will show up on your church’s front door merely because you exist. In fact, authors of Churchless found the number of those not attending a church anywhere has risen from 30% in 1990 to 43% in 2014 (info graphic).

church google quality score

Church Google Quality Score

Your Church Google Quality Score matters, although most churches didn’t build their websites with the aim of achieving a high Google Quality Score for important keywords. This results in many churches websites not appearing when people are searching for relevant keywords in Google. It also limits the effectiveness of paid Google Search Campaigns.

Felt Needs Google Church Search Campaigns

Felt Needs Google Church Search Campaigns

11 million people per month are searching Google in the United States to meet their felt needs for crisis support, prayer support, marriage support, parenting support, community outreach, serving, youth activities, grief care, addiction recovery, Bible study, nearby churches, life groups, personal finance, and also a variety other services provided by churches.

google search for churches

Google Search Advertising For Churches

Missional Marketing offers Google Search Advertising Campaigns for Churches. These Campaigns are also known as Pay-Per-Click / PPC Campaigns.
This advertising campaign format is incredibly effective because it targets active searchers who have set out to find a church or church ministry.
Church Searchers Are Motivated
On average, people who search for something on Google are more motivated than people who happen to click on a banner ad that catches their eye.