Below you'll find a list of all posts that have been categorized as “Google for Churches”
Each week, pastors across America share thoughtful messages to inspire hope, personal well being, and spiritual growth. Their sermons are an important resource for people who need some kind of guidance or assistance in their life.
As fewer people attend church each week, churches must find new ways to connect. More and more people do not consider attending church an important part of their week,
How to Run Your Church Smoothly and Grow It With Google’s Apps for Churches
In today’s Google-dominated internet world, it should come as welcome news that churches with any congregation size and with all ranges of budgets can use Google solutions for both administrative and marketing operations.
With its robust and seamlessly integrated G Suite (including apps like Gmail,
Introduction
Normal, everyday life in 2020 would typically prompt churches to consider the ways they could strengthen their digital presence. After all, the world today consists of people checking out establishments — whether they’re stores, restaurants, hotels, or yes, churches — online first, before ever visiting them in person. People use search engines like Google to get critical information about a business,
It’s without question that understanding the benefits of both Google Ads and Facebook Ads is important for churches looking to grow. As people are spending more and more time online, churches must find new ways to connect with individuals who are searching for spiritual answers and meet them wherever they are.
In November 2019, our Google Ad Grant team analyzed 104 of the Google Ad Grant Accounts we are managing for churches. Here are our findings:
Managed Google Ad Grant Performance
Average Return On Investment
927.96%
Average Monthly Cost for Grant Management
$395
Average Monthly Amount of Google Spend
$3,665
Average Monthly Impressions Per Church
13,417
Average Monthly Click-Throughs to Church Website
1,367
Average Click-Through Rate
10.19%
Churches wishing to gain the maximum benefit from their Google Ad Grant and Search Campaigns will need to possess a high volume of very targeted landing pages to connect to each of the various ads. These highly targeted landing pages are required in order to maintain low bounce rates and high conversion rates,
Church landing pages can improve your church’s next Google search campaign. A Google search campaign is made up of advertisements shown within Google search results after a person searches for a specific term. When it comes to online searches, Google makes the rules.
They use a complex algorithm to help connect those searching with the most relevant data.
Church landing pages can help boost your church’s next Google Ad Campaign. Google is always looking to connect those searching with the most relevant content. This search extends to the ads they choose to show people. If an ad says, “New Year Resolutions,” but takes people to a website filled with vacuum cleaners,
Every day, thousands of people search online for help with serious issues. They struggle with spiritual questions and wonder why they feel the world is against them. But, because so many churches have fallen behind with their online presence and technology – instead of finding help through a local church, the church is nowhere to be found.
Traffic can come to your site from a number of different sources. It can come directly from people who already know of your website, or it can come from people conducting a search in Google and finding your site appearing organically in the search results. Traffic can also arrive at your site from a variety of your own marketing efforts.
Jesus and New Ministry
Jesus asked his disciples to be the “light of the world.” This mandate, along with Jesus’ heart for the broken, has led many churches to passionately serve and love their local community. This is why every week churches make difficult decisions about what ministries to start or not start,
Church growth is like a great treasure and treasures are often found in strange places. A few years ago a man from New Jersey found an incredibly rare painting hidden in his aunt’s attic under an old sewing machine. The piece is possibly from Pablo Picasso and was appraised at $13 million!
Google can help grow your church. When it comes to church growth, gone are the days hoping new people will show up on your church’s front door merely because you exist. In fact, authors of Churchless found the number of those not attending a church anywhere has risen from 30% in 1990 to 43% in 2014 (info graphic).
Your Church Google Quality Score matters, although most churches didn’t build their websites with the aim of achieving a high Google Quality Score for important keywords. This results in many churches websites not appearing when people are searching for relevant keywords in Google. It also limits the effectiveness of paid Google Search Campaigns.
Church Google Ad Groups ensure that your website is not only found on Google, but found by the right people: people who are hurting, and those who need help.
Every day, people are searching to meet felt needs that churches can help them with, but it seems that many people are turning to the internet for answers.
11 million people per month are searching Google in the United States to meet their felt needs for crisis support, prayer support, marriage support, parenting support, community outreach, serving, youth activities, grief care, addiction recovery, Bible study, nearby churches, life groups, personal finance, and also a variety other services provided by churches.
