Google My Business (GMB) is one of the most important pieces of your church’s Local SEO. In a study done by Moz in 2018, it found that GMB Signals (meaning, what your GMB property is telling Google) was the most important contributing factor toward local search rankings. GMB Signals accounted for an estimated 25.12% of what Google used to determine local search rankings,
Local SEO is one of the best ways for your church to be easily found online by new people searching in your area. Most likely, if you’ve landed on this blog post, you’ve already taken the first steps for local SEO by creating a Google My Business profile for your church,
With Google’s ever-changing algorithm, it can be challenging to keep up with everything new. While much of Google’s algorithm remains a mystery, Google recently announced that they were rolling out a new update that focuses on-page experience as a key ranking factor. You might be wondering, “how does this impact my church’s website”?
Have you ever wondered why when you search for your church’s website on Google it doesn’t always show up where you think it should, or maybe doesn’t show up at all? Many people think that when you create a website, it automatically appears in Google search results. Unfortunately, this isn’t actually the case.
Prefer to Watch & Listen?
Not long after this blog post was written, we produced a podcast that summarizes much of the content contained within. You can check out this podcast below.
What This Blog Covers
Fair warning, there’s a lot of content in this blog post! If you’d like to skip ahead to a particular section,
Normal, everyday life in 2020 would typically prompt churches to consider the ways they could strengthen their digital presence. After all, the world today consists of people checking out establishments — whether they’re stores, restaurants, hotels, or yes, churches — online first, before ever visiting them in person. People use search engines like Google to get critical information about a business,
What is Google Rankbrain?
Google Rankbrain was a major update to Google’s algorithm, first introduced in 2015. Google Rankbrain saw Goole incorporate machine learning for the first time within its algorithm, and until its release, the algorithm was hardcoded. Since its introduction, there have been a number of further updates to the algorithm,
Well-known people, organizations, sports teams, musicians, and places have what’s known as a Google Knowledge Panel. When you search for a public figure or widely-known place, you’ll come across the Knowledge Panel on the right-hand of the screen. For example, if you type in “Paul McCartney,” the famous musician’s panel appears to the right of the search results,
What are Google Alerts?
Google Alerts is a free notification service that sends notification emails summarizing new content and search activity surrounding specific search terms to your email inbox. The great thing about this service is that once you input your specific search terms it continually works for you to keep you up to date!
It’s without question that understanding the benefits of both Google Ads and Facebook Ads is important for churches looking to grow. As people are spending more and more time online, churches must find new ways to connect with individuals who are searching for spiritual answers and meet them wherever they are.
Church landing pages can improve your church’s next Google search campaign. A Google search campaign is made up of advertisements shown within Google search results after a person searches for a specific term. When it comes to online searches, Google makes the rules.
They use a complex algorithm to help connect those searching with the most relevant data.
Church landing pages can help boost your church’s next Google Ad Campaign. Google is always looking to connect those searching with the most relevant content. This search extends to the ads they choose to show people. If an ad says, “New Year Resolutions,” but takes people to a website filled with vacuum cleaners,
- Page 1 of 2