A pastor preaching to a nearly empty church due to common mistakes

6 Mistakes That Cost Your Church New Visitors at Christmas

A Strategic Guide for Church Leaders
Introduction: The High Stakes of Christmas
Christmas and Easter represent your church’s two biggest annual outreach opportunities. Yet most churches unknowingly sabotage their own success through preventable mistakes. This guide reveals the costly errors that keep visitors away—and shows you exactly how to avoid them.

A person using AI to search for local churches

How Churches Can Be Found in ChatGPT: 10 Practical Steps to Boost Visibility in AI Search

Why This Matters: People Are Now Searching on AI Tools, Not Just Google

As of 2025, more people are asking questions to AI tools like ChatGPT, Claude, Perplexity, Grok, and Google’s AI Overviews than ever before. These tools don’t just return blue links like traditional Google search—they generate answers by summarizing or quoting content from across the web.

A technical illustration of a church intersecting AI

How AI is Reshaping Ministry: What Church Leaders Can Learn from Mark Zuckerberg’s Stratechery Interview

Meta’s founder shares insights every church communicator and Pastor needs to hear.
In a recent Stratechery interview (May 2025), Mark Zuckerberg, CEO of Meta, offered a powerful vision for the future of AI, social media, and communication. While the conversation focused on tech and business, it carries significant implications for Pastors,

Methods to Promote Your VBS

10 Outside-the-Box Methods to Promote Your VBS This Year (Plus How to Amplify Your Reach)

Vacation Bible School isn’t just a summer tradition—it’s one of your church’s most powerful opportunities for community transformation and kingdom growth. As VBS season approaches, forward-thinking churches recognize this event as their gateway to reaching families who might never otherwise enter their doors. This year, leverage your VBS as the strategic outreach catalyst it was meant to be—where relationships form,

A mother and daughter happily attending a church that prepared for Mother's Day

Honoring Mothers, Growing Your Church: Strategic Mother’s Day Promotion for Churches

Statistics show that Mother’s Day typically sees a 25% increase in church attendance compared to regular Sundays. Is your church ready?
In the rhythm of the church calendar, few opportunities match Mother’s Day for both honoring family and welcoming newcomers through your doors. As a church leader or communications director, you understand that this day carries emotional significance that transcends regular Sunday attendance patterns.

A woman using the internet, hoping to have a quality church from home experience on her laptop

The Quality Question: Rethinking Online Presence for Churches

For many churches, especially smaller congregations, the pressure to produce high-quality livestreams can be overwhelming. While megachurches might have professional-grade audiovisual equipment and dedicated production teams, this shouldn’t be the standard that determines whether your church can have an effective online ministry. Instead of competing with large-church production values, focus on authenticity and connection.

A large number of people gather at a church for Christmas Eve after a successful outreach

How to Maximize Your Church’s Christmas Outreach

Is your church ready to make this Christmas season its most impactful yet? As the most significant outreach opportunity of the year approaches, it’s time to elevate your church’s Christmas outreach plan so you can connect even more effectively with your community. Whether you’re a seasoned planner or just starting to think about the holidays,

Someone using technology to try managing multiple church campus locations.

Mastering Multisite Church Communications: Strategies for Success

Coordinating church communications across a church with multiple sites is like trying to facilitate a massive family reunion across multiple cities, each with its own unique culture and preferences. Most can’t begin to grasp the complexity of managing communications for a multisite church. And in today’s media landscape, where information spreads at lightning speed and attention spans are shorter than ever,

A team working together to help grow their church

Ultimate Strategies to Overcome Barriers to Church Growth

Are your church’s growth efforts hitting a ceiling? Do you struggle to balance the growth of your Sunday attendance with a strong culture of sending people out to plant new churches? If so, you’re not alone. Many congregations find themselves wrestling with this critical tension.
Overcome Your Church Growth Barriers
In a recent conversation on The Missional Marketing podcast,

An illustration showing how to target your ideal audience with your message

How to Reach Your Target Audience Without Compromising Your Message

Though the message of God’s Word never changes, churches increasingly face the challenge of connecting with their target audience while staying true to their core message. This topic was recently explored in depth on an episode of The Missional Marketing Podcast. In this post, we’ll dive into the foundational strategies you need to help your church effectively reach more people within your community with the power of the Gospel without watering down your message.

A helpful and competent church communications intern

How to Best Utilize an Intern for Church Communications

Working with an intern can be a valuable win-win experience, but learning how to achieve this is not always easy. To work well with an intern at your church, you must prepare for success. In a recent episode of The Missional Marketing Podcast, church communications experts Bart Blair and Jason Hamrock shared valuable insights on making the most of internships in your church’s communications department.

A girl with her fingers in her ears, trying to not listen!

5 Communication Strategies to Reach Unbelievers

We live in a culture that’s increasingly hostile to Christianity, which makes it challenging for churches to connect with individuals who may not be receptive to traditional religious messaging. As the number of “nones” (those who identify with no religious affiliation) continues to rise and church attendance among younger generations declines,