In today’s digital age, churches are constantly seeking innovative ways to connect with local individuals and invite them to visit their church community. One powerful new tool that churches can leverage is Google Performance Max. Utilizing the power of machine learning and AI technology, Performance Max is a cutting-edge Google campaign tool that expands your reach across all Google channels,
Limited budgets confine many churches and nonprofits. Since Christian organizations acknowledge every gift is from God, they try to steward their resources with wisdom. In the process of finding this balance, Google Ad Grants can be a game changer. The $10,000 in paid ads that Google gives qualifying nonprofits can drive more traffic to your website and,
In a recent webinar hosted by XPastor.org, Jason Hamrock, CEO of Missional Marketing, shared valuable insights on how churches can effectively utilize their websites. During the webinar, several thought-provoking questions were posed by David Fletcher, the founder of XPastor, uncovering key considerations for optimizing church websites. If you’ve been wondering how to optimize your church website,
Churches fill an important role in bringing people together and fostering a sense of community. But as with any organization, growth is crucial for continued success. One effective way for churches to reach new members and grow their congregation is through the use of leads.
A lead is an individual who has shown interest in your church and provided their contact information for follow-up.
As a church, your goal is to reach as many people as possible with God’s truth. That’s why it’s frustrating to think your pastor spends hours preparing an inspiring sermon for Sunday, only to become an audio file buried somewhere deep within your website on Monday, largely forgotten.
While posting sermons online is a good start to your digital marketing strategy,
Understanding Quality vs. Quantity
Churches using the Google Ad Grant may assume the main goal of the grant is more clicks to the website or to spend the most money possible. However, all clicks are not created equal. Effectively managing a Google Ad Grant is a lot like baking a cake.
Is your church looking to grow your congregation? With Google’s incredible Google Grant program for non-profits, your church is eligible to receive up to $10,000 per month of free advertising on Google Ads to reach new people searching online in your local area. You might be thinking to yourself that this sounds too good to be true,
Each week, pastors across America share thoughtful messages to inspire hope, personal well being, and spiritual growth. Their sermons are an important resource for people who need some kind of guidance or assistance in their life.
As fewer people attend church each week, churches must find new ways to connect. More and more people do not consider attending church an important part of their week,
COVID-19 instantly elevated your website from being your church’s “front door” to its “only door”
Many churches are presently taking stock of where they are financially and perhaps heading into cost reduction mode. This is especially true for churches who weren’t prepared with an online church in place prior to the pandemic and thus are scrambling to set it up.
In November 2019, our Google Ad Grant team analyzed 104 of the Google Ad Grant Accounts we are managing for churches. Here are our findings:
Managed Google Ad Grant Performance
Average Return On Investment
Average Monthly Cost for Grant Management
Average Monthly Amount of Google Spend
Average Monthly Impressions Per Church
Average Monthly Click-Throughs to Church Website
Average Click-Through Rate
Churches wishing to gain the maximum benefit from their Google Ad Grant and Search Campaigns will need to possess a high volume of very targeted landing pages to connect to each of the various ads. These highly targeted landing pages are required in order to maintain low bounce rates and high conversion rates,
Google Church Campaigns are vital for modern churches. In this article we’ll start by discussing the Google Grant and how it can grow new visitor web traffic for your church.
Google Grant for Non-Profits
Google offers a grant for non-profits that can be used for Google church pay-per-click campaigns in the Search Network.