A woman using the internet, hoping to have a quality church from home experience on her laptop

The Quality Question: Rethinking Online Presence for Churches

For many churches, especially smaller congregations, the pressure to produce high-quality livestreams can be overwhelming. While megachurches might have professional-grade audiovisual equipment and dedicated production teams, this shouldn’t be the standard that determines whether your church can have an effective online ministry. Instead of competing with large-church production values, focus on authenticity and connection.

Why Lead Generation Is Important for Churches

Unlocking Church Growth: The Transformative Power of Lead-Generating Landing Pages
In the digital age, where connectivity is paramount, churches are continually challenged to broaden their reach and find better ways to connect with potential members. When people are looking for spiritual resources, the first place they check is online. Is your church positioned to connect with them there?

Following Up with Easter Visitors: How Churches Can Connect with New Leads

As Easter approaches, churches are preparing for one of the busiest days on the Christian calendar. Easter is an excellent opportunity to invite new visitors and welcome new faces, but what happens next? Adopt an intentional strategy to engage with new visitors beyond Easter Sunday. Otherwise, you’ll miss a meaningful opportunity to connect with those who visit your church.

The Ultimate Easter Church Communications Checklist: 10 Steps to Prepare for the Biggest Celebration of the Christian Year

Easter can be one of the most stressful times of the year for pastors, ministry leaders, and church staff. For church communications teams, the challenge of keeping all the plates spinning can turn a joyful season into one you just hope to survive. At Missional Marketing, we specialize in simplifying and optimizing the stressful tasks of church communications and digital marketing that so many churches juggle to keep things running smoothly.

The Ultimate Christmas Church Communications Checklist: 7 Steps to Prepare for the Busiest Time of the Christian Year

Christmas can understandably be one of the most stressful times of year for pastors, ministry leaders, and church staff. For church communications teams, the challenge of keeping all the plates spinning can turn a joyful season into one you just hope to survive. At Missional Marketing, we specialize in simplifying and optimizing the stressful tasks of church communications and digital marketing,

an image of someone visiting a church website on their laptop and phone

10 Tips to Maximize Your Church Website Like a Pro

In a recent webinar hosted by XPastor.org, Jason Hamrock, CEO of Missional Marketing, shared valuable insights on how churches can effectively utilize their websites. During the webinar, several thought-provoking questions were posed by David Fletcher, the founder of XPastor, uncovering key considerations for optimizing church websites. If you’ve been wondering how to optimize your church website,

Top 5 Summer Objectives for Church Communications Pastors

Like the rest of us, churches experience different seasons and levels of activity throughout the year. Summer is when schedules slow down, attendance fluctuates, events pause, and you switch up your daily routine in favor of more fun in the sun. Apart from VBS, summer is historically a time when ministry slows down as well.

10 Signs You Need a New Church Website

As the world shifts to a more digital age, having an engaging, user-friendly website is increasingly important for businesses, and that includes churches as well. This article outlines ten signs that suggest a church may need a new website. From slow loading times and outdated designs to inaccurate information and a lack of mobile-friendliness,

How Will the Google Analytics 4 (GA4) Update Impact Your Church?

Google Analytics Update 
When you install Google Analytics on your church’s website, you can measure page views, events, and transactions. However, Google has recently made a major update to Universal Analytics (UA), also known as Google Analytics 3 (GA3). This product update will change how your website interacts with Google. 
GA4 is the next generation of analytics.