Google Ad Grant Services
GOOGLE AD GRANT MANAGEMENT SERVICES
Imagine what your church could do with up to $10,000 a month of free advertising in the form of a Google Grant to reach new people searching online in your area.
CHECK MY CHURCH’S ELIGIBILITY
WHAT IS A GOOGLE AD GRANT?
HOW CAN GOOGLE AD GRANT MANAGEMENT SERVICES HELP MY CHURCH?
MAXIMIZE YOUR GOOGLE CHURCH DONATION
Missional Marketing is a pioneer and thought leader in getting the maximum possible donation from Google Ad Grants for your church. We’ll complete the Google Ad Grant application process on your church’s behalf to ensure you’ll get as much free advertising spend as possible. We routinely achieve 5 to 10 times return on your church's investment.
LEARN MORE ABOUT YOUR POTENTIAL ROI
SAVE TIME FOR YOUR TEAM
As a busy pastor or church leader, it can be challenging to find the time to complete the lengthy Google Grant application process. Once approved, you’ll have to spend additional time building and managing your campaign which can be incredibly complicated. Let our team of experts help to save you time and stress by managing your Google Grant every step of the way so that you can focus on your ministry. We have experience managing hundreds of other church campaigns that we can leverage to maximize your campaign’s success.
LEARN MORE ABOUT THE APPLICATION PROCESS
AVOID DEACTIVATION
Once approved for your Google Grant, if you fail to meet Google’s stringent account and campaign requirements, you could lose your grant money and have your account deactivated. Why take the risk of losing your free advertising when you could put your Google Grant in the hands of experts? Our team of Google specialists have extensive experience managing grant campaigns for churches and will continue to keep your Google Ad Grant donations coming month after month so you don’t have to worry.
LEARN MORE ABOUT MAINTAINING YOUR GOOGLE GRANT
GET FREE REAL-LIFE SUBDOMAIN PAGES
We want your church to get the most out of your Google Ad Grant. That’s why our proven Google Ad Grant Management services include over 100 Google Ad Grant landing pages as a courtesy to your church.
These impactful pages dramatically increase the amount of free advertising your church is eligible to receive each month by boosting your campaign’s performance. Each landing page is custom created to improve your campaign’s ROI by being highly relevant to what a user is searching for. As a result, you’ll see more meaningful traffic on your church’s website which eventually translates to in-person visits in the future.
It would cost your church at least $20,000 to create these pages from scratch. We include them in our Google Ad Grant Management service for free because we know they work.
LEARN MORE ABOUT REAL-LIFE SUBDOMAIN PAGES
GET FREE CHURCH SHARE & INVITE TOOL
To add even more value to your Google Ad Grant Management Subscription, we include the Church Share & Invite Tool when you run 4 or more campaigns.
The Church Share & Invite Tool makes it easy for church members to share articles, videos, and other resources that may be of interest to their friends and loved ones.
Your church will reach more people when your members share your church’s solutions to life's challenges with the Church Share & Invite Tool.
LEARN MORE ABOUT THE CHURCH SHARE & INVITE TOOL
MORE VALUE FROM YOUR RIGHT NOW MEDIA SUBSCRIPTION
When your church has a Right Now Media subscription, their content can seamlessly be integrated with Google Ad Grant landing pages. People that arrive on your landing page will be able to access the wonderful content from Right Now Media that's relevant to their Google search for free.
The best news is your church gets the credit for providing this free gift, leaving a generous first impression for the person visiting your site from a Google search. As a bonus, your church gets the visitor’s name and email address to add to your outreach list.
VIEW LANDING PAGE EXAMPLES
Lead Generation Engine
Turn Web Traffic Into New Church Visitors
Missional Marketing has developed an exclusive automated engine that will increase traffic to your church website and give your church a steady stream of leads:
1. Increase Traffic to Your Website
Collecting new leads begins by driving new traffic to your website or landing pages. This can happen through online ads, social media posting, organically, or through the Google Ad Grant. The Google Ad Grant offers one of the best ways to increase traffic to your pages.
2. Collect Leads
People will offer their information in order to download topical tips and take helpful quizzes. Relevant downloads and quizzes make pages more engaging to users as well. Your church will not only gain a new lead but know what topic led them to engage with your site.
3. Follow-Up
The Lead Generation Engine includes free automated follow-up. This means every time a person opts in to receive future communication, they’ll receive a series of topic-specific emails and texts. These users can also receive automatic invites to Christmas and Easter services every year. You never know when your church invite will hit at the right time.
4. Experience New Church Visitors
Personal invites will eventually turn into new church visitors. Some visitors may watch online for a while, but will eventually attend in person. Growing churches will prioritize identifying and connecting with church visitors.
Learn More About Automating Church GrowthBENEFITS OF GOOGLE AD GRANT MANAGEMENT
Return on Investment
Curious what benefits a managed Google Grant Campaign could provide for your church?
Google Ad Grant Application - Simplified
Missional Marketing will cover all the bases of your Google Ad Grant Application. This includes but is not limited to the following:
- We handle the Google for Nonprofits registration.
- Setting up the associated Google Ad Grant Application process.
- We set up the associated Google Adwords account.
- Performing initial keyword research.
- Auditing your church's website to ensure it is not deficient in areas that would disqualify you from obtaining a Google Grant
Maintaining Your Google Ad Grant
We have reviewed the Google Ad Grant Policy page, and have compiled the findings below.
Adwords Account Structure
Firstly, your Google Adwords Account must conform to the structure below.
GEO-TARGETING
- All grant accounts must make use of specific geo-targeting to show ads in location(s) relevant to their nonprofit.
AD GROUPS/EXTENSIONS
- All grant accounts must have at least 2 active ad groups per campaign, each containing a set of closely related keywords, and 2 active text ads.
- All grant accounts must have at least 2 sitelink ad extensions.
CAMPAIGN PERFORMANCE
Your advertising campaigns must also maintain an acceptable level of performance, or you risk having the grant revoked.
CLICKTHROUGH RATE
- All grant Adword accounts must maintain a 5% click-through-rate (CTR) for their campaigns. If it drops below this for two consecutive months, the grant may be withdrawn.
Listen to Pastor Poncho Lowder of Dreamer's Church Talk About the Impact of Our Google Grant Management
Testimonials
Bill Bush
Rock Point Church has been consistently getting $3,750 per month in Google Ad Grant donations and we couldn’t be happier with the prompt and timely service we receive from Google experts at Missional Marketing. They are generating a 1,000 percent return on our investment.
Brian Beckner
Instrumental in helping us with digital ads to reach unchurched people. They know our target audience and bring the results we are looking for.
Matt Van Cleeave
Blue Oaks has been working with the Missional Marketing team and we see the difference in more people coming each week. We’re growing, and a big part of the success we’ve had is a result of leaning on these guys for direction. They make it easy.