ROCK RMS Website Development

Custom Design to Fit the Identity of Your Church

Unlike some extremely popular CMS offerings (such as Wordpress) that have a countless number of existing themes to be leveraged, at present ROCK only has a handful of themes publicly available - and these are mostly intended to be "starting points" for further development rather than finished products. As a result, when we build a ROCK website for a church we always first establish our goal design fundamentals through the production and iteration of mockups, which we then build into a custom ROCK theme.

While this approach does take time and effort, it also ensures that we're on the same page as the church, and building a custom theme means that the church has the freedom to achieve the look and feel that they desire. If you'd like to see examples of Missional Marketing church website designs in action, please check out our porfolio. Note that while many of the sites displayed in the portfolio are Wordpress driven, ROCK provides such freedom and flexibility that any design is feasible - the only limitation is your imagination.

A User Experience Focused on Church Growth

Your church website has different audiences. Most churches already have a good idea of the user experience they want their website to provide the people who already attend their church. At Missional Marketing, we've spent years analyzing data to determine what creates the best user experience for new visitors to your church website, to best convert them from a new website visitor into a new in-person visitor at your next service. First and foremost, we build church websites that help churches grow.

Thanks to our years of experience in analyzing church website conversions, analytics, and user behaviors, we know the most important elements of your site for engaging web traffic and producing in-person visits. From crucial menu items to above-the-fold content and absolutely imperative calls-to-action, we know just what your website needs to start working for you.

Want to know more about the most important components of an effective church website? Perhaps the two most important pages for engaging new visitor traffic are your homepage and Plan a Visit page. Check out example mockups of these two pages for the fictitious Missional Church:

Be Found By The Unchurched Online

Impressive design combined with strong usability will surely produce a great church website, but without a steady stream of new visitors reaching it, much of the value to your church will be lost. Superior SEO practices will help your new church website be found in searches by people looking for a church, or by people searching for help that your church offers. With these three pillars working in parallel, we now have a completed recipe for church growth via your ROCK website.

The reality is that SEO in ROCK RMS can be tricky. Some core features of ROCK weren't developed with SEO best-practices in mind, and the result is that it is easy to make significant SEO mistakes when building a ROCK powered website. However, due to the flexibility and freedom that ROCK provides, pristine SEO is achievable as well - as long as you know what you're doing.

With Missional Marketing building your ROCK website, you can rest assured that these pitfalls will be avoided. We've actually published three "Recipes" on the official ROCK RMS website to help churches with their ROCK SEO efforts. If you're interested, you can find them here:

• Succeeding with Google Local Pack in a ROCK Website
• SEO Best Practices: General SEO Attributes for Pages and Blogs
• SEO Best Practices: Migrating from Another Web Platform to ROCK