This season of social distancing and physical isolation from one another has presented churches with both challenges and opportunities. Pastors and other church leaders accustomed to the joys and benefits of personal contact with their congregations have been forced to re-imagine what “doing church” looks like. That’s been the big challenge.
Perhaps the most significant contributor to the growth of a church is its website.
In this day and age, it’s clear that almost everything we do starts with an online search. Whether you’re looking for information about your health and wellbeing, buying clothes, or even researching the best way to get from A to B,
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What This Blog Covers
Fair warning, there’s a lot of content in this blog post! If you’d like to skip ahead to a particular section,
Normal, everyday life in 2020 would typically prompt churches to consider the ways they could strengthen their digital presence. After all, the world today consists of people checking out establishments — whether they’re stores, restaurants, hotels, or yes, churches — online first, before ever visiting them in person. People use search engines like Google to get critical information about a business,
What is Google Rankbrain?
Google Rankbrain was a major update to Google’s algorithm, first introduced in 2015. Google Rankbrain saw Goole incorporate machine learning for the first time within its algorithm, and until its release, the algorithm was hardcoded. Since its introduction, there have been a number of further updates to the algorithm,
We intend for the following resource to be a comprehensive guide to everything a church should need to know about Google My Business. We’ve broken this content down into three sections:
Understanding Google My Business and Local Searches outlines what Google My Business is and why it’s important. We’ll also explore the meaning of local searches,
What are Online Citation Directories and Aggregators
Online citation directories are an important part of local SEO for churches. Citation directories are online directories, where all types of businesses can list their contact details so that they are more easily found online. All citation directories allow churches to list their main contact details,
Google Maps has grown into the biggest map platform over the last number of years, which receives an incredible 63,000 searches per second (5.6 billion searches per day). When we are searching for something, we have become all too used to taking out our phones and searching for “convenience store near me” or “auto shop near me”.
Google Trends can be used to help your church understand what topics people are searching for in Google so that you can create website content that plays into those searches.
Google Trends is a Google tool designed to show the most commonly searched keywords or phrases during any given time and in a given region.
Well-known people, organizations, sports teams, musicians, and places have what’s known as a Google Knowledge Panel. When you search for a public figure or widely-known place, you’ll come across the Knowledge Panel on the right-hand of the screen. For example, if you type in “Paul McCartney,” the famous musician’s panel appears to the right of the search results,
What are Google Alerts?
Google Alerts is a free notification service that sends notification emails summarizing new content and search activity surrounding specific search terms to your email inbox. The great thing about this service is that once you input your specific search terms it continually works for you to keep you up to date!
COVID-19 instantly elevated every church website from being its “front door” to being its “only door”
[Phoenix, AZ]: Missional Marketing today announced a new menu of Church Online Digital Services. With churches being forced to move to online services during the COVID-19 pandemic, tens of thousands of pastors and church leaders are searching for solutions to serve their congregations and reach those in need.
COVID-19 instantly elevated your website from being your church’s “front door” to its “only door”
Many churches are presently taking stock of where they are financially and perhaps heading into cost reduction mode. This is especially true for churches who weren’t prepared with an online church in place prior to the pandemic and thus are scrambling to set it up.
Learning to live stream is essential for every church today. The two most popular places to send your church service live stream are Youtube and Facebook. These social platforms were created for engagement and sharing. They’re perfect places for churches today to connect with their congregants and reach their community. The good news is that live streaming church with Youtube and Facebook has never been easier!
Millions of Americans are now attending church online as Coronavirus concerns have reached a fever pitch here in the United States. Now more than ever, churches who have struggled to catch up to modern-day standards of web presence needed for any organization are scrambling to bridge the gap. Deficiencies in a church’s online presence become glaringly obvious when the option for in-person services no longer exists,
In these difficult and unsettling times, we’re helping churches navigate new obstacles to providing the hope this world so desperately needs. Our array of online tools and expertise offer church leaders creative solutions to the challenges of social distancing. As the experts in creating and growing the online presence of churches,