Google Ad Grants Averaging a 927% ROILast Updated: October 10th, 2020

Google Ads Grant Average

In November 2019, our Google Ad Grant team analyzed 104 of the Google Ad Grant Accounts we are managing for churches.  Here are our findings:


Managed Google Ad Grant Performance

Average Return On Investment927.96%
Average Monthly Cost for Grant Management$395
Average Monthly Amount of Google Spend$3,665
Average Monthly Impressions Per Church13,417
Average Monthly Click-Throughs to Church Website1,367
Average Click-Through Rate10.19%


These results speak for themselves. As you can see in the table, we achieved a 927.96% return on investment for those 104 Christian clients during the October 15th through November 13th time period.

It is also noteworthy that our average Managed Google Grant click-through rate of 10% is over three times the average click-through rate of Google Ads, which is around 3%.

Google Ad Grants for churches are a rapidly expanding area of advertising and we have secured a niche in the Christian nonprofit market. We are helping churches of varying sizes to take advantage of this resource.

It’s a Google Search Campaign (Paid For by Google)

A Google Ad Grant Campaign, for those who are not familiar, is the same thing as a paid Google search campaign– except Google allows the ads to be run for free.

The only cost left with your church is the cost of managing the campaign. Many churches choose to have a Christian marketing agency like Missional Marketing handle the management for them, so that they don’t need to master the technical side themselves. 

You can learn more about our Google Grant Management services here.

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Google offers a grant for non-profits that can be used for pay-per-click advertising campaigns. Churches that qualify for a Google Ad Grant can receive up to $10,000 per month in advertising value.

If your church is currently eligible but there are steps you must undertake before beginning the application process, you will be informed of that as well. The Eligibility Checker Tool is free and is available here.

You can use our IMpact Estimator tool to instantly learn the estimated monthly dollar value of Google Grant Advertising attainable with a managed campaign, as well as the estimated monthly visitors to your website our Google Grant Management Services will generate.

The Google Ad Grant can be a helping hand to the outreach efforts of many churches who might not otherwise have the budget for paid advertising or provide a much wider reach for churches that do. However, the grant does come with a lot of regulations to ensure that it is being used correctly. Churches that qualify for a Google Ad Grant can receive up to $10,000 per month in advertising value.

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