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church marketing

A Church Growth Strategy

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HOW TO BE FOUND IN GOOGLE SEARCHES

The internet is the new front door of your church, and Google is the dominant tool people use to find what they are looking for online - churches included. However, figuring out how to make your church found by people searching in Google can be complicated. By hovering your cursor over the different types of search results in the image below, we'll explain a bit about each type of result, how your church can be found there, and why it is important.
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Local SearchLocal SEO Boost
The local pack is a set of three results, marked on a map, that frequently appear above all other search results. The local pack contains only results that are geographically relevant to the searcher, and that Google is confident exist at the location they claim.

Google only displays a local pack for searches using keywords that Google believes are requesting a location. This includes a vast majority of searches that people typically use to find churches, such as:
  • "church near me"
  • "church in {city}" (ie. "church in Phoenix")
  • "{denomination} church" (ie. "Baptist church")
  • "local church"
  • "bible church"
  • ... and more
Because of these factors, having a strong Local Search Presence is critical to church growth and something that we believe every church should focus on.

Additionally, search results displayed by Google Maps use Google's local search algorithm exclusively. Google Maps searches are especially common from mobile devices, and because of this account for a continually increasing proportion of Google searches.

Considering all these factors together, the bottom line is clear: your church needs to be found in local searches.
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On-Page SEOOn-Page SEO
SEO ContentFelt-Needs Subdomains
The remainder of search results in our example are typical organic search results. For your church to be found in this type of Google's results, your church website needs to do two things:
  1. Have ample keyword rich content. For example, many churches have wonderful ministries equipped to help people with felt-needs, but have extremely limited content on their website about what problems their ministries can help solve. Family Felt-Needs Landing Pages are a solution we've developed to help bridge this gap.
  2. The content on your church website needs to be optimized for Google. Simply put, strong On-Page SEO practices ensure that Google understands what your website is about. Google won't send you traffic if it is confused about who you are and what you do.
Improvement in organic search rankings is often a "slow and steady" process, but important because it exposes your church to people who are not looking for a church specifically, but instead searching for help or answers that your church can provide.

Local SEO Services For Churches

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Discovery Search Volume Growth (Actual Client Data)

We have tremendous experience in successfully helping churches be found in local-based Google searches for search terms such as:
  • “churches near me”
  • “churches in [city name]”
  • “best church in [city name]”
  • “[denomination] church”
Searches for these keywords have two important things in common:
  • They are interpreted by Google to be requesting a location, which invokes the local search ranking algorithm.
  • They are classified as discovery type searches, meaning that the searchers are looking for a church in general, rather than for a specific individual church by name, address, or brand.
Having a professionally run Local SEO Campaign is the first thing every church should do. It provides a very affordable boost to your church's web traffic and Google My Business exposure.

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Managed Google Ad Grant Campaigns

Return on Investment

Google Grant Campaign ROI

The performance of Google Ad Grant Campaigns for churches under our management have achieved an average Return on Investment (Google Paid vs Client Paid) of 833%. The ROI data for four segments of our clients (grouped by church size) is included in the nearby graph. You can hover over each set of bars to display the ROI information of each segment.

Having a professionally run Google Ad Grant campaign can be an extremely cost-efficient boost to your online outreach. To find out more about our Google Ad Grant Campaign Management Services, click the button below.

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Google Ad Grants

CHURCH ADVERTISING

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We’ve run thousands of online advertising campaigns for churches promoting: We offer both individual advertising campaigns and monthly advertising subscriptions, and depending on budget, we implement these campaigns across a variety of platforms, including Google Search Network, Google Display Network, Facebook, Instagram, and YouTube. We make it easy for our church clients to stay informed by providing a custom advertising dashboard that remains up to date and client accessible 24/7.
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Your Church Marketing Plan

After working with thousands of churches, we know that there’s no “one size fits all” approach to church growth. Every church is unique in its goals, resources, and needs. Online growth precedes church growth, and we’re experts in expanding the digital presence of our client churches through tailored church marketing plans.