3 Essential Digital Marketing Strategies for Church Planting
What you need to know about planting a church in the digital age.


Embracing the Digital World
Let’s face it, we live in a digital world. People know more about Google, Youtube, and Facebook than they do history and biology. “Alexa” turns on our TV while “Siri” plays our music. As times change, so too must church planting.
Changes in Church Planting
There was a time when door hangers and service projects were sufficient to launch a church. These things are still very important. But today effective church planters must also embrace their new church’s digital footprint as an essential piece to their church plant strategy.
The World According to Google
Google plays a huge role in almost everything we do today. Whether we’re looking for a new restaurant, a plumber, a doctor, or a funny video about cats, almost everything happens through Google. We read reviews before buying anything and trust search to help us find the best pizza in town.
Being found online is essential for the growth of any organization today. The best businesses in the world consistently set aside resources to improve and upkeep their online presence. If your business isn’t easily found in Google then it’s almost like it doesn’t exist.
These same principles apply to churches. As church plants pray for critical mass as they begin, it’s critical to pay attention to your church plant’s online presence.

Google and Church Plants

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