Google Ad Grant Landing Pages for Churches
Spend Google’s Money
Having these pages is an effective way for your church to spend thousands of Google’s grant dollars on advertising each month.
To create them yourself it would cost $30,000 upfront. With Missional Marketing it’s FREE with your Google Ad Grant Management Subscription.
A Secondary Site
They are pages on a website that is a subdomain of your church’s website. That means it’s a secondary part of your church’s web structure. It’s not your main website, it’s a subsite, and yes it’s branded to your church.
About Answers & Solutions
Think of it as a second website that exists solely for the purpose of offering answers and solutions for the things people search for every day in Google. Things like “Who is Jesus and why is he the only way to God?” or “How can I deal with a difficult teen?”
Targeted to Google Searches
There are dozens of topics that people search for, and the Google Ad Grant Booster Pages for Churches provides your church with the web pages you need to land those searches.
Google Ad Grant Traffic Lands on These Pages
Is your church looking to connect with online users searching Google for their felt needs and difficult life questions? If you’re looking to reach unchurched people – You should be! Often, these are unchurched people!
If your church is looking to grow and share your ministry as a valuable real-life resource, this audience is one of your largest and most important to reach. Maybe these folks are searching online to figure out how they can build a stronger marriage, or looking for advice in a difficult situation concerning parenting, finances, or addiction.
Maybe they’re seeking answers to questions about faith, God, or the Bible. Whatever the case may be, your church would likely make a wonderful resource. Targeting these real-life felt needs searches is an excellent way to capture people who may be in desperate need of discovering your church, but who aren’t actively seeking one.
Missional Marketing’s Real-Life Felt Needs Subdomain can be an excellent way to optimize your online presence for these types of Google search queries and drive better conversions for your church.
Two Page Groups Offered to Boost Google Ad Grant Performance
Curious how much existing ministry related content on your church website is easily understood by Google for use for Ad Grants? Our Keyword Analyzer Tool crawls your church website to detect the presence of commonly searched ministry related keywords in the places that matter to Google.
Ready to Get Started?
A subdomain is a sub-division within your site’s primary domain that allows you to better categorize your content for users and search engines.
You can recognize a subdomain by looking at the URL. When text is written before the main domain, it’s a subdomain. For example, the main domain of your site might be mychurch.com, while the subdomain within the site is familyservices.mychurch.com.
One of the key benefits of using a subdomain is that it allows you to target users that might not connect as well with your primary domain by delivering highly specialized content.
Thanks to Google’s search algorithms, writing very specific landing pages that thoroughly cover a given topic allows users to find what they’re searching for more easily and increases the likelihood of producing conversions (a conversion is any action you wish for a user to take on your site, ie, clicking on the “Plan a Visit” button).
In turn, Google rewards your site by increasing your organic rankings in search results and by improving your Quality Score in paid search, which in turn, leads to more people visiting your site.
Select a Content Strategy
We currently offer landing pages in the following content categories
How Does This Help My Church Spend More of Google’s Ad Grant Money?
Every day, users within your community are searching on Google for answers and solutions for their felt needs, and we’ve produced relevant SE0 content to address them. We’ve categorized this content into two major categories – Felt Needs and Answers. Although these searches aren’t as directly tied to a church result as “Churches Near Me” or “Family Friendly Church near [city name]”, they can capture people who may be new to Christianity or don’t yet have a relationship with God and point them in the direction of your church website.
Since these users may have landed on your site while searching for a pressing need to be fulfilled, the home page or other core pages on your site might not be relatable to them. Even though your church may be able to meet their needs, they might become frustrated searching for their answer and quickly click off the site if not immediately met with content specifically addressing their search.
By having a subdomain on your site, you can create highly targeted landing pages that are optimized for users’ real-life felt needs. The pages on your subdomain can highlight your ministries that may be of need to these users while gently introducing your church as a valuable resource. This also allows for seemingly more personalized call-to-actions that won’t feel as intimidating to a newcomer.
Still a Little Confused? Let’s Use an Example!
Imagine a single parent who is searching on Google for tips on parenting a challenging teen. Although this user isn’t directly searching for a church, your church’s teen ministry program might be a great solution.
However, if they click on an ad in Google and land on your church’s homepage, they might not find information about the teen ministry program and exit the site.
Instead, you could have a subdomain of familyneeds.mychurch.com with highly specialized landing pages about your church’s weekly youth group, teen events, and teen parenting resources.
This increases the likelihood that they take action like by completing a contact form or watching a sermon on raising teens. If they find the information helpful, they might choose to start sending their child to your church’s youth group or attend a service.
Key Benefits of Using Subdomains:
Optimize Your Google Grant and Ad Spend
By utilizing a subdomain, you can create specific landing pages for keywords you’re targeting in Google which raises your quality score, allowing your Google Grant or Google Ads campaign to produce greater results.
Users will land on pages directly optimized for their search query, increasing the likelihood of them converting versus bouncing off or exiting the site.
Ease of Adding New Pages to a Subdomain
Subdomains make it simple to add landing pages to your WordPress site, allowing new pages to quickly be created for new keywords.
See All of Your Data Within Google Analytics
There’s no need to navigate between multiple Google Analytics accounts with subdomains. You can easily see all of your data within a single account.
Design and Content Freedom
Since a subdomain site differs from the main site, you don’t have to feel trapped in your existing design or traditional tone to target a different audience.
Improve Google Quality Score
Quality Score Shows you an estimate of how relevant your ads, keywords, and landing page are to a person who sees your ad. Higher Quality Scores typically lead to lower costs and better ad positions.
Ready to Get Started?
If you want to learn more about our Real-Life Felt Needs Subdomain and how it can help your church grow, fill out the form below, or give us a call at 480-420-2007 to speak with one of our experts!
Our team will work closely with you to understand your unique needs and budget to find the right subdomain strategy to meet your church’s goals.