The Biblical Basis for Church Marketing

Does the word marketing leave a bad taste in your mouth when it’s in the same sentence as the words church or ministry? Most Christians have seen church marketing go bad more times than they can count. When done poorly, it comes off as gimmicky and tacky. 
Our goal as God’s people should not be to “sell Jesus.” So most good churches want to differentiate themselves from the Christians who focus more on money-grabbing and magic tricks than true discipleship.

How Will the Google Analytics 4 (GA4) Update Impact Your Church?

Google Analytics Update 
When you install Google Analytics on your church’s website, you can measure page views, events, and transactions. However, Google has recently made a major update to Universal Analytics (UA), also known as Google Analytics 3 (GA3). This product update will change how your website interacts with Google. 
GA4 is the next generation of analytics.

Why a ‘Call to Action’ Is the Missing Ingredient on Your Church Website

Most churches use their websites as a brochure or business card filled with information about their services and locations. However, if you want to leverage your church website to foster new relationships, you’ve got to adopt a new digital marketing strategy. With the right call to action, or CTA, your digital marketing team can connect with the unchurched and de-churched and share Jesus throughout your community. 

10 Ways to Grow Your Church Through Leads

Churches fill an important role in bringing people together and fostering a sense of community. But as with any organization, growth is crucial for continued success. One effective way for churches to reach new members and grow their congregation is through the use of leads. 
A lead is an individual who has shown interest in your church and provided their contact information for follow-up.

Ideas for Spring Church Events This Easter

If your church is brainstorming ideas for engaging Spring events, then look no further! This article covers every detail for throwing exciting events people will remember for years to come. Springtime brings dozens of reasons to celebrate, from Easter to Spring flings. So as your church draws near to Resurrection Sunday,

Boosting Your Sermon Blog with the Google Ad Grant: A Case Study

As a church, your goal is to reach as many people as possible with God’s truth. That’s why it’s frustrating to think your pastor spends hours preparing an inspiring sermon for Sunday, only to become an audio file buried somewhere deep within your website on Monday, largely forgotten. 
While posting sermons online is a good start to your digital marketing strategy,

Pinterest Advertising for Churches

Pinterest Advertising for Churches
As you develop your church marketing plan for this year, does using Pinterest come to mind? If the answer is no, don’t worry—you’re not alone. By and large, churches don’t use Pinterest… but should they? Pinterest is a well-established, growing platform with a large user base. It has proven to be an effective place to run advertisements and generate significant traffic to your website.

10 Ways Your Church Can Use ChatGPT in Ministry

What is ChatGPT?
Chat GPT is a new artificial intelligence (AI) writing platform currently available for beta testing.
Ways to Use ChatGPT in Your Church
Since “robots” and “churches” are two words that don’t often go together, you may be surprised by how AI software can streamline your ministry operations. Software like this has been in development for years with varying levels of success.

The Ultimate Guide to Using TikTok for Churches

TikTok for Churches
While steady social media platforms like Facebook and Instagram remain powerful, TikTok, continues to grow in influence. If you haven’t heard of TikTok, it is an app that features short, impactful videos that are 10-60 seconds long. For churches looking to engage younger audiences, TikTok is the perfect platform to reach them.

fall advertising

8 Great Fall Advertising Campaign Ideas for Churches

As summer comes to a close, families begin new routines with the start of school. During the fall season families figure out sports schedules, pick-up times, and engage in new activities. It’s the perfect time to invite people to church with a fall advertising campaign. 
As people spend more and more time online,