Remember when knocking on doors and mailing out flyers was the only way to get the word out? Well, times have changed. A lot. Now, not only do you need to be advertising in the digital space, you also have several options for where to advertise. Social media, search engines, YouTube,
How many times have you looked out into a congregation, youth group, or any other event and seen people on their phone? Chances are, a good portion of those people are using Snapchat. In fact, 75% of Gen Z and Millennials use Snapchat! With users spending an average of 30-60 minutes per day on the app,
It’s no surprise that keeping younger generations engaged and excited while at church is hard enough, but getting them excited to come to church—especially when it’s their choice to come or not—is even more difficult. That is why college-age adults are the most likely age group to stop attending church regularly.
The Internet may seem like a more recent innovation to some, but two generations now exist who have never known life without the Internet! Gen Z and Gen Alpha (those born from the 1990s to 2020s) likely spend many of their waking hours on their smartphones, laptops and connected to WiFi in some way or another.
In times like these, it can be a challenge for churches to cut through the noise of social media and Google search, in order to reach the audiences that desire help and the solutions that the church has real solutions and helpful answers. As we aim to reach far and wide to reach more people and bring them into our churches,
Video is one the most powerful tools on social media right now. With platforms like TikTok on the rise, other social media sites are also prioritizing short-form video content. The average user will only watch the first five seconds of a video, or less! Which is why it’s so important to create engaging,
It’s no surprise that video performs the best out of all content on social media. Odds are, any time you scroll through Instagram, Facebook, or Twitter you’ve seen a video almost immediately on your feed. Videos rank the highest on all social media platforms and are the best way to increase engagement on your accounts.
There once was a time when churches were primarily engaged in the physical, in-person activities that occurred within their church building. However, with virtual worship on the rise, churches everywhere are turning to YouTube to reach and retain members. Churches are discovering the power of YouTube to gain visibility and influence in this digital age by going beyond the church building.
Church has officially left the building and gone digital. The best way to engage your audience and promote your church online in today’s world is through video. Not only is video interactive and engaging, but it also ranks highest in social media algorithms. Essentially, the videos you post are more likely to be seen than images when it comes to platforms like Facebook,
If 2020 taught us anything, it’s that online church is here to stay. Yet, with Easter around the corner, both unchurched and online members may be looking to attend a service in person. Major holidays, like Easter, are the perfect opportunity to welcome old and new attendees into the local church.
Perhaps your church has an upcoming offering drive, and you find yourself looking for ways to encourage your congregation to generously give. While most churches rely on donations from their members, it can be challenging to receive enough offerings to support your ministry. A great way to approach increasing giving within your church is by communicating to your church why giving is so vital to your ministry,
Is your church looking to increase engagement on its website? Even though your church might have a great looking website, if it’s not leading to meaningful user actions and meeting your church’s online goals then it’s not performing as well as it should be. Google rewards sites with high engagement by giving them a boost in search rankings.