Online Marketing Terminology

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301 Redirect

Here is how Moz defines a 301 Redirect: A 301 redirect is a permanent redirect which passes between 90-99% of link equity (ranking power) to the redirected page.

How to set up a YouTube channel for your church [and why you must!]

During the worldwide COVID-19 pandemic, congregations have pivoted to a whole new way of “doing church.”  Live streaming weekend worship experiences has become the new normal. Small groups, pastoral counseling, and children’s ministries are routinely using interactive videoconferencing platforms in lieu of personal connections. These new approaches are likely here to stay.

Digital Church Growth Strategies for 2020

Introduction
Normal, everyday life in 2020 would typically prompt churches to consider the ways they could strengthen their digital presence. After all, the world today consists of people checking out establishments — whether they’re stores, restaurants, hotels, or yes, churches — online first, before ever visiting them in person. People use search engines like Google to get critical information about a business,

Optimizing Your Church Website for Google Rankbrain

What is Google Rankbrain?

Google Rankbrain was a major update to Google’s algorithm, first introduced in 2015. Google Rankbrain saw Goole incorporate machine learning for the first time within its algorithm, and until its release, the algorithm was hardcoded. Since its introduction, there have been a number of further updates to the algorithm,

How Your Church Can Use Google Trends

Google Trends can be used to help your church understand what topics people are searching for in Google so that you can create website content that plays into those searches.
Google Trends is a Google tool designed to show the most commonly searched keywords or phrases during any given time and in a given region.

Claiming Your Pastor’s Google Knowledge Panel

Well-known people, organizations, sports teams, musicians, and places have what’s known as a Google Knowledge Panel. When you search for a public figure or widely-known place, you’ll come across the Knowledge Panel on the right-hand of the screen. For example, if you type in “Paul McCartney,” the famous musician’s panel appears to the right of the search results,

Google Alerts

How Your Church Can Use Google Alerts

What are Google Alerts?

Google Alerts is a free notification service that sends notification emails summarizing new content and search activity surrounding specific search terms to your email inbox. The great thing about this service is that once you input your specific search terms it continually works for you to keep you up to date!

Missional Marketing helps the Digital Church in This Time of Turmoil

COVID-19 instantly elevated every church website from being its “front door” to being its “only door”

[Phoenix, AZ]: Missional Marketing today announced a new menu of Church Online Digital Services. With churches being forced to move to online services during the COVID-19 pandemic, tens of thousands of pastors and church leaders are searching for solutions to serve their congregations and reach those in need.

Google Ad Grants - Adwords for nonprofits

Google Grants and Online Church: Two opportunities for NEW church growth!

COVID-19 instantly elevated your website from being your church’s “front door” to its “only door”
Many churches are presently taking stock of where they are financially and perhaps heading into cost reduction mode. This is especially true for churches who weren’t prepared with an online church in place prior to the pandemic and thus are scrambling to set it up.

Live Streaming Church with Facebook and Youtube

Live Streaming Church with Youtube and Facebook

Learning to live stream is essential for every church today. The two most popular places to send your church service live stream are Youtube and Facebook. These social platforms were created for engagement and sharing. They’re perfect places for churches today to connect with their congregants and reach their community. The good news is that live streaming church with Youtube and Facebook has never been easier!

Church Online

Church Online: A New Reality

Millions of Americans are now attending church online as Coronavirus concerns have reached a fever pitch here in the United States. Now more than ever, churches who have struggled to catch up to modern-day standards of web presence needed for any organization are scrambling to bridge the gap. Deficiencies in a church’s online presence become glaringly obvious when the option for in-person services no longer exists,

coronavirus church

Four Ways We’re Helping Churches During the COVID-19 Pandemic

In these difficult and unsettling times, we’re helping churches navigate new obstacles to providing the hope this world so desperately needs. Our array of online tools and expertise offer church leaders creative solutions to the challenges of social distancing. As the experts in creating and growing the online presence of churches,