Digital Church Growth Strategies for 2020

Introduction Normal, everyday life in 2020 would typically prompt churches to consider the ways they could strengthen their digital presence. After all, the world today consists of people checking out establishments — whether they’re stores, restaurants, hotels, or yes, churches — online first, before ever visiting them in person. People use search engines like Google to get critical information about …

Optimizing Your Church Website for Google Rankbrain

What is Google Rankbrain? Google Rankbrain was a major update to Google’s algorithm, first introduced in 2015. Google Rankbrain saw Goole incorporate machine learning for the first time within its algorithm, and until its release, the algorithm was hardcoded. Since its introduction, there have been a number of further updates to the algorithm, to further improve the algorithm. The latest …

online citations

The Impact of Online Citation Directories and Aggregators on Local SEO for Churches

What are Online Citation Directories and Aggregators Online citation directories are an important part of local SEO for churches. Citation directories are online directories, where all types of businesses can list their contact details so that they are more easily found online. All citation directories allow churches to list their main contact details, Name, Address, and Phone Number (also known …

How Your Church Can Use Google Trends

Google Trends can be used to help your church understand what topics people are searching for in Google so that you can create website content that plays into those searches. Google Trends is a Google tool designed to show the most commonly searched keywords or phrases during any given time and in a given region. The tool can show you …

Claiming Your Pastor’s Google Knowledge Panel

Well-known people, organizations, sports teams, musicians, and places have what’s known as a Google Knowledge Panel. When you search for a public figure or widely-known place, you’ll come across the Knowledge Panel on the right-hand of the screen. For example, if you type in “Paul McCartney,” the famous musician’s panel appears to the right of the search results, showcasing a …

Google Alerts

How Your Church Can Use Google Alerts

What are Google Alerts? Google Alerts is a free notification service that sends notification emails summarizing new content and search activity surrounding specific search terms to your email inbox. The great thing about this service is that once you input your specific search terms it continually works for you to keep you up to date! How can using Google Alerts …

Missional Marketing helps the Digital Church in This Time of Turmoil

COVID-19 instantly elevated every church website from being its “front door” to being its “only door” [Phoenix, AZ]: Missional Marketing today announced a new menu of Church Online Digital Services. With churches being forced to move to online services during the COVID-19 pandemic, tens of thousands of pastors and church leaders are searching for solutions to serve their congregations and …

Google Ad Grants - Adwords for nonprofits

Google Grants and Online Church: Two opportunities for NEW church growth!

COVID-19 instantly elevated your website from being your church’s “front door” to its “only door” Many churches are presently taking stock of where they are financially and perhaps heading into cost reduction mode. This is especially true for churches who weren’t prepared with an online church in place prior to the pandemic and thus are scrambling to set it up. …

Live Streaming Church with Facebook and Youtube

Live Streaming Church with Youtube and Facebook

Learning to live stream is essential for every church today. The two most popular places to send your church service live stream are Youtube and Facebook. These social platforms were created for engagement and sharing. They’re perfect places for churches today to connect with their congregants and reach their community. The good news is that live streaming church with Youtube …

Church Online

Church Online: A New Reality

Millions of Americans are now attending church online as Coronavirus concerns have reached a fever pitch here in the United States. Now more than ever, churches who have struggled to catch up to modern-day standards of web presence needed for any organization are scrambling to bridge the gap. Deficiencies in a church’s online presence become glaringly obvious when the option …

coronavirus church

Four Ways We’re Helping Churches During the COVID-19 Pandemic

In these difficult and unsettling times, we’re helping churches navigate new obstacles to providing the hope this world so desperately needs. Our array of online tools and expertise offer church leaders creative solutions to the challenges of social distancing. As the experts in creating and growing the online presence of churches, we feel it’s one of our greatest callings yet …

Discovery Searches in Google My Business Insights

The Power of Discovery Searches

When one of Google’s users performs a search and is shown the Google My Business listing of a church (or any organization) in their search results, Google records this event as a search impression. More importantly however, Google also examines the keywords that the user was searching for to categorize the search impression generated as either a direct, branded, or …

Increase Website Traffic

Top 3 Church Marketing Services to Increase Your Church Website Traffic

A Beginner’s Guide to the Most Highly Recommended Services & Subscriptions Offered by Missional Marketing As a professional advertising agency specializing in Christian church marketing, we’re often asked by our new and prospective clients about which products, services, and subscriptions will be the most meaningful investment or the best “first steps” for churches who are new to Missional Marketing. While …

Pointers for Churches with Limited Resources

Pointers for Churches With Limited Resources

At Missional Marketing, we understand that each church is in a different stage of growth and that some organizations will not have access to the resources involved in hiring a professional marketing firm. While we strive to provide a range of affordable tools and customized service options, we know that other budgetary needs affecting the overall health of the church …

google my business follow button

Connect People to Your Church with the Google Maps Follow Button

Ever since the demise of Google+, there has been a disconnect for churches and businesses across the Google suite of products. While many churches manage their Google My Business profiles well, there has been no way to keep visitors to your listing engaged. Well, this is all about to change with the addition of a Follow Button to Google Maps …