Changing the name of your church is a big decision. Ask anyone who’s been through the process and they’ll tell you that there is a lot of paperwork and administrative complexity involved. Tax and banking and property ownership and insurance policies are just a few of the details that have to be worked out when making a corporate name change.
Search engine optimization doesn’t have to be confusing or intimidating. With the overwhelming amount of insight available pertaining to SEO, we want to provide you with a brief guide explaining how to improve your local SEO. Your website is important, and by taking the necessary steps to improve your SEO, we can make sure it’s discoverable.
When someone searches “church near me”, the first thing that they see is Google’s local 3-Pack, which is made up of the top 3 search results along with a map, placed in an order determined by Google’s algorithm.
Local SEO efforts help improve search engine rankings for search terms that pertain to someone’s location,
This season of social distancing and physical isolation from one another has presented churches with both challenges and opportunities. Pastors and other church leaders accustomed to the joys and benefits of personal contact with their congregations have been forced to re-imagine what “doing church” looks like. That’s been the big challenge.
Normal, everyday life in 2020 would typically prompt churches to consider the ways they could strengthen their digital presence. After all, the world today consists of people checking out establishments — whether they’re stores, restaurants, hotels, or yes, churches — online first, before ever visiting them in person. People use search engines like Google to get critical information about a business,
We intend for the following resource to be a comprehensive guide to everything a church should need to know about Google My Business. We’ve broken this content down into three sections:
Understanding Google My Business and Local Searches outlines what Google My Business is and why it’s important. We’ll also explore the meaning of local searches,
“Website authority” or “domain authority” refers to how much credibility your church’s website has, relative to all other websites our there. This rating is a number between 0 and 100, with 0 being the lowest, and 100 being the highest. You can think of it as the numeric value of strength for all your organic search engine optimization efforts as compared to all the other websites in existence.
Do you ever wonder how some websites get to be at the top of the page in Google search results? The experts know that success with search engines comes from diligently measuring performance and interpreting the data to drive actionable steps for improvement – and church websites should be no different.
Sometimes there’s confusion in church communications circles about Local SEO Versus On-Page SEO. This response was written in order to clarify their differences.
In general, when a church wishes to reach local people who are searching for location-based phrases, like ‘church near me’, ‘local church’, and ‘church in [city]’, they should focus their efforts on Local SEO for Churches.
As experts in church growth strategy, if we could only make one specific church marketing recommendation unequivocally to every Christian church across the country, it would be this: Your church must do Local SEO.
Whether you choose to do it yourself or hire a firm to do it on your church’s behalf,
We asked our team of church SEO experts to brainstorm a list of ideas for improving domain authority.
Below you’ll find various initiatives that can aid in increasing domain authority for a church website when executed successfully. Commentary is included for each, and the list is categorized into three tiers based on the effort level/vigilance required to gain relevance.
If you’re a church leader looking to grow your church’s online presence, there is one powerful measure that is absolutely essential in understanding and improving search engine optimization strategy for your church website. Not only does this measure depict the overall relevance of your website for its topic, but it also paints a picture of your website’s current performance in terms of searchability,
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