Top 5 Summer Objectives for Church Communications Pastors

Like the rest of us, churches experience different seasons and levels of activity throughout the year. Summer is when schedules slow down, attendance fluctuates, events pause, and you switch up your daily routine in favor of more fun in the sun. Apart from VBS, summer is historically a time when ministry slows down as well.

10 Signs You Need a New Church Website

As the world shifts to a more digital age, having an engaging, user-friendly website is increasingly important for businesses, and that includes churches as well. This article outlines ten signs that suggest a church may need a new website. From slow loading times and outdated designs to inaccurate information and a lack of mobile-friendliness,

How Will the Google Analytics 4 (GA4) Update Impact Your Church?

Google Analytics Update 
When you install Google Analytics on your church’s website, you can measure page views, events, and transactions. However, Google has recently made a major update to Universal Analytics (UA), also known as Google Analytics 3 (GA3). This product update will change how your website interacts with Google. 
GA4 is the next generation of analytics.

Why a ‘Call to Action’ Is the Missing Ingredient on Your Church Website

Most churches use their websites as a brochure or business card filled with information about their services and locations. However, if you want to leverage your church website to foster new relationships, you’ve got to adopt a new digital marketing strategy. With the right call to action, or CTA, your digital marketing team can connect with the unchurched and de-churched and share Jesus throughout your community. 

What happens when you change the name of your church

How Changing Your Church Name Affects Google

Changing the name of your church is a big decision. Ask anyone who’s been through the process and they’ll tell you that there is a lot of paperwork and administrative complexity involved. Tax and banking and property ownership and insurance policies are just a few of the details that have to be worked out when making a corporate name change.

6 Steps to Improving your Church’s Local SEO in 2021

Search engine optimization doesn’t have to be confusing or intimidating. With the overwhelming amount of insight available pertaining to SEO, we want to provide you with a brief guide explaining how to improve your local SEO. Your website is important, and by taking the necessary steps to improve your SEO, we can make sure it’s discoverable.

3 Local Search Ranking Factors Every Church Should Understand

When someone searches “church near me”, the first thing that they see is Google’s local 3-Pack, which is made up of the top 3 search results along with a map, placed in an order determined by Google’s algorithm. 

Local SEO efforts help improve search engine rankings for search terms that pertain to someone’s location,

Don’t Wait to do Local SEO for your Church [Even though you’re closed due to COVID-19]

This season of social distancing and physical isolation from one another has presented churches with both challenges and opportunities. Pastors and other church leaders accustomed to the joys and benefits of personal contact with their congregations have been forced to re-imagine what “doing church” looks like. That’s been the big challenge.

Digital Church Growth Strategies for 2020

Introduction
Normal, everyday life in 2020 would typically prompt churches to consider the ways they could strengthen their digital presence. After all, the world today consists of people checking out establishments — whether they’re stores, restaurants, hotels, or yes, churches — online first, before ever visiting them in person. People use search engines like Google to get critical information about a business,

Local Church SEO Boost

Google My Business for Churches [The Ultimate Guide]

We intend for the following resource to be a comprehensive guide to everything a church should need to know about Google My Business. We’ve broken this content down into three sections:

Understanding Google My Business and Local Searches outlines what Google My Business is and why it’s important. We’ll also explore the meaning of local searches,

local directory citations

Check Your Church Website’s “Authority” and Learn the Importance of Backlinks

“Website authority” or “domain authority” refers to how much credibility your church’s website has, relative to all other websites our there. This rating is a number between 0 and 100, with 0 being the lowest, and 100 being the highest. You can think of it as the numeric value of strength for all your organic search engine optimization efforts as compared to all the other websites in existence.