The Ark Church Gulf Coast is led by Brandon and Brittany Johnson and serves the Galveston County area in Texas. The church has a passion for serving children in the community through kids programs, school participation, and community sports programs. As the church grew, they realized they needed to do more online to let people in their community know about their church and ministries.
Christmas can understandably be one of the most stressful times of year for pastors, ministry leaders, and church staff. For church communications teams, the challenge of keeping all the plates spinning can turn a joyful season into one you just hope to survive. At Missional Marketing, we specialize in simplifying and optimizing the stressful tasks of church communications and digital marketing,
In today’s digital age, effective communication and engagement are vital for churches to reach their congregation and connect with people in their communities. With the rise of online platforms and social media, churches have an unprecedented opportunity to creatively engage with their members and share their message with a broader audience.
In today’s digital age, lead generation is an essential aspect of any effective marketing strategy. Colt Straub, a visionary leader from Cornerstone Church in Midwest City, Oklahoma, has embraced the concept of lead generation and witnessed remarkable results. In this article, we delve into Colt’s philosophy behind investing in lead generation campaigns,
In a recent webinar hosted by XPastor.org, Jason Hamrock, CEO of Missional Marketing, shared valuable insights on how churches can effectively utilize their websites. During the webinar, several thought-provoking questions were posed by David Fletcher, the founder of XPastor, uncovering key considerations for optimizing church websites. If you’ve been wondering how to optimize your church website,
If your website is outdated, your church is changing its name, or going through a rebrand, you may be considering changing your website domain. Though this can be necessary, there are key factors you need to consider first. What can be a simple transition could turn into a logistical nightmare if it’s not implemented correctly.
Like the rest of us, churches experience different seasons and levels of activity throughout the year. Summer is when schedules slow down, attendance fluctuates, events pause, and you switch up your daily routine in favor of more fun in the sun. Apart from VBS, summer is historically a time when ministry slows down as well.
As the world shifts to a more digital age, having an engaging, user-friendly website is increasingly important for businesses, and that includes churches as well. This article outlines ten signs that suggest a church may need a new website. From slow loading times and outdated designs to inaccurate information and a lack of mobile-friendliness,
Google Analytics Update
When you install Google Analytics on your church’s website, you can measure page views, events, and transactions. However, Google has recently made a major update to Universal Analytics (UA), also known as Google Analytics 3 (GA3). This product update will change how your website interacts with Google.
GA4 is the next generation of analytics.
Most churches use their websites as a brochure or business card filled with information about their services and locations. However, if you want to leverage your church website to foster new relationships, you’ve got to adopt a new digital marketing strategy. With the right call to action, or CTA, your digital marketing team can connect with the unchurched and de-churched and share Jesus throughout your community.
Google Business Profile (formerly Google My Business) underwent a lot of changes during the 2022 calendar year. In this post, we’ll summarize what changed and break down what that means for your church.
Change #1: The Rebrand
The first change made at the start of the year was purely branding related,
Changing the name of your church is a big decision. Ask anyone who’s been through the process and they’ll tell you that there is a lot of paperwork and administrative complexity involved. Tax and banking and property ownership and insurance policies are just a few of the details that have to be worked out when making a corporate name change.