Backlinks and Domain Authority

Check Your Church Website’s “Authority” and Learn the Importance of Backlinks

“Website authority” or “domain authority” refers to how much credibility your church’s website has, relative to all other websites our there. This rating is a number between 0 and 100, with 0 being the lowest, and 100 being the highest. You can think of it as the numeric value of strength for all your organic search engine optimization efforts as …

Google Search Console

Use Google Search Console to See What Keywords Bring Traffic to Your Church Website

Do you ever wonder how some websites get to be at the top of the page in Google search results? The experts know that success with search engines comes from diligently measuring performance and interpreting the data to drive actionable steps for improvement – and church websites should be no different. Google Search Console is one of the most important …

Local Church SEO Boost

Local SEO Versus On-Page SEO for Churches [Clearing Up the Confusion]

Sometimes there’s confusion in church communications circles about Local SEO Versus On-Page SEO. This response was written in order to clarify their differences. In general, when a church wishes to reach local people who are searching for location-based phrases, like ‘church near me’, ‘local church’, and ‘church in [city]’, they should focus their efforts on Local SEO for Churches. When …

Google Local Pack

Why Local SEO Isn’t Really “Optional” for Your Church

As experts in church growth strategy, if we could only make one specific church marketing recommendation unequivocally to every Christian church across the country, it would be this: Your church must do Local SEO. Whether you choose to do it yourself or hire a firm to do it on your church’s behalf, this is a universal truth. Church Local SEO …

Church Domain Authority Initiatives

We asked our team of church SEO experts to brainstorm a list of ideas for improving domain authority. Below you’ll find various initiatives that can aid in increasing domain authority for a church website when executed successfully. Commentary is included for each, and the list is categorized into three tiers based on the effort level/vigilance required to gain relevance. Tier …

Domain Authority

The Ultimate Guide to Church Website Domain Authority

If you’re a church leader looking to grow your church’s online presence, there is one powerful measure that is absolutely essential in understanding and improving search engine optimization strategy for your church website. Not only does this measure depict the overall relevance of your website for its topic, but it also paints a picture of your website’s current performance in …

church-sermon-videos-SEO

Church Videos Can Boost Your Website SEO

Church videos, like sermon videos, have the power to impact your website SEO. In today’s digital world, technology matters more than ever for churches. Unfortunately, church attendance is dwindling, especially with millennials. However, this generation is extremely active online. This new digital culture means churches have the unique ability to reach people outside of their four walls – through the internet. Those …

choosing church ministry titles

Choosing Church Ministry Titles

Few places on earth are as creative as churches. And that is especially true when it comes to ministry names. Choosing church ministry titles is not always easy. Some churches have picked quite original, and even graphic names. But is it always a good thing? Like with everything else, the choice of words really matters if you want to have …

improve church google search results

Improve Church Google Search Results

Every day, thousands of people search online for help with serious issues. They struggle with spiritual questions and wonder why they feel the world is against them. But, because so many churches have fallen behind with their online presence and technology – instead of finding help through a local church, the church is nowhere to be found. At Missional Marketing, …

Church Website SEO

How Church Outreach is Improved by Church Website SEO

When it comes to growing your church congregation, one of the most powerful tools is the internet. After all, there are currently 3.5 billion online users worldwide, which means that it’s an excellent place to reach unchurched people. If you want to harness the power of the web to bring in new congregants, it’s important to focus on your Church …

church google analytics

Introduction to Church Google Analytics

Introduction to Church Google Analytics Church Google Analytics are a vital part of every church marketing campaign. We have already covered a number of campaigns that you can implement, such as Google Search Console, Google Display Network, and Church Facebook Campaigns. Implementing a campaign that incorporates these platforms will set you well on your way to growing your church, but …

Church Website Bounce Rates

Understanding Church Website Bounce Rates

If you have been monitoring your church website’s traffic using Google Analytics, then you have probably come across bounce rates. They appear in your analytics as a percentage, but what exactly do they mean? This post will not only explain exactly what church website bounce rates are, but also how to improve them. What are Church Website Bounce Rates? Church …