This season of social distancing and physical isolation from one another has presented churches with both challenges and opportunities. Pastors and other church leaders accustomed to the joys and benefits of personal contact with their congregations have been forced to re-imagine what “doing church” looks like. That’s been the big challenge.
Normal, everyday life in 2020 would typically prompt churches to consider the ways they could strengthen their digital presence. After all, the world today consists of people checking out establishments — whether they’re stores, restaurants, hotels, or yes, churches — online first, before ever visiting them in person. People use search engines like Google to get critical information about a business,
We intend for the following resource to be a comprehensive guide to everything a church should need to know about Google My Business. We’ve broken this content down into three sections:
Understanding Google My Business and Local Searches outlines what Google My Business is and why it’s important. We’ll also explore the meaning of local searches,
“Website authority” or “domain authority” refers to how much credibility your church’s website has, relative to all other websites our there. This rating is a number between 0 and 100, with 0 being the lowest, and 100 being the highest. You can think of it as the numeric value of strength for all your organic search engine optimization efforts as compared to all the other websites in existence.
Do you ever wonder how some websites get to be at the top of the page in Google search results? The experts know that success with search engines comes from diligently measuring performance and interpreting the data to drive actionable steps for improvement – and church websites should be no different.
Sometimes there’s confusion in church communications circles about Local SEO Versus On-Page SEO. This response was written in order to clarify their differences.
In general, when a church wishes to reach local people who are searching for location-based phrases, like ‘church near me’, ‘local church’, and ‘church in [city]’, they should focus their efforts on Local SEO for Churches.
As experts in church growth strategy, if we could only make one specific church marketing recommendation unequivocally to every Christian church across the country, it would be this: Your church must do Local SEO.
Whether you choose to do it yourself or hire a firm to do it on your church’s behalf,
We asked our team of church SEO experts to brainstorm a list of ideas for improving domain authority.
Below you’ll find various initiatives that can aid in increasing domain authority for a church website when executed successfully. Commentary is included for each, and the list is categorized into three tiers based on the effort level/vigilance required to gain relevance.
If you’re a church leader looking to grow your church’s online presence, there is one powerful measure that is absolutely essential in understanding and improving search engine optimization strategy for your church website. Not only does this measure depict the overall relevance of your website for its topic, but it also paints a picture of your website’s current performance in terms of searchability,
Church videos, like sermon videos, have the power to impact your website SEO. In today’s digital world, technology matters more than ever for churches. Unfortunately, church attendance is dwindling, especially with millennials. However, this generation is extremely active online. This new digital culture means churches have the unique ability to reach people outside of their four walls – through the internet.
Few places on earth are as creative as churches. And that is especially true when it comes to ministry names. Choosing church ministry titles is not always easy. Some churches have picked quite original, and even graphic names. But is it always a good thing?
Like with everything else, the choice of words really matters if you want to have optimal online impact.
So your church has a website, but it doesn’t seem to be appearing in the Google search results. This is a very common problem that we hear from our clients. If this is the case with your church website, then it could be time to implement a church website SEO campaign.
When it comes to growing your church congregation, one of the most powerful tools is the internet. After all, there are currently 3.5 billion online users worldwide, which means that it’s an excellent place to reach unchurched people. If you want to harness the power of the web to bring in new congregants,
Introduction to Church Google Analytics
Church Google Analytics are a vital part of every church marketing campaign. We have already covered a number of campaigns that you can implement, such as Google Search Console, Google Display Network, and Church Facebook Campaigns. Implementing a campaign that incorporates these platforms will set you well on your way to growing your church,
If you have been monitoring your church website’s traffic using Google Analytics, then you have probably come across bounce rates. They appear in your analytics as a percentage, but what exactly do they mean? This post will not only explain exactly what church website bounce rates are, but also how to improve them.