Make Your Website An Effective Marketing Tool
We want to help those without a church home and those who feel far from God connect with their heavenly father. We believe your website can become one of the most effective marketing tools your church has to connect with searching souls. But, it’s not enough to only have a website. You need clear content written specifically for those Google will gladly send to your page. You also need to know what keywords are connected to every web page so content will accurately reflect those keywords.
The good news is you don’t have to walk this road alone. We want to partner with your church, through our church writing services, to create effective content that has the power to impact people’s lives.
Effective Content Writing for Church Web Pages
When it comes to online advertising and internet search results, there’s no question that Google makes the rules. Google uses complex algorithms to determine the most effective and relevant places to send those searching the internet. Depending on how well Google understands your website content, as well as how authoritative it deems it is, the higher your church web pages will rank in search results. Additionally, if you are running paid advertisements (via a Google Ad Grant or otherwise), Google will judge how well your web page content matches your ad campaign's intent by leveraging a metric known as Quality Score.
Google will not send individuals to your site simply because it exists. Content on your website will have to be crafted to purposefully target specific keywords and user intent. There are many ways a church can cater content to the various rules of Google. For example, a church can look into their web page’s loading time, authority, and relevance. Google likes quick-loading pages that are easy to navigate, and is always looking for the most relevant content that is linked to by its peers.
Church web pages often suffer from two major setbacks that ultimately hurt their Search Rankings and Google Ads Quality Score1. Too Short
Typically when writing for church web pages, writers try to create content that’s as short and to the point as possible. This may make your site easier to read and navigate quickly, but does not necessarily help Google to fully understand your content. Ideally a content-rich web page looking to rank competitively for a particular set of keywords will have at least 1,000 words, while a blog post will have at least 300. More words encourages Google that your web page will not only be relevant but will also be substantive for those searching.
2. Unfocused Content
For the sake of website simplicity, church content writers will often place as much information on one page as possible. This might include a list of all ministries or groups offered by the church. A church might also have one page explaining everything involved in children’s ministry from birth through 12th grade. The problem is that such mixed content can confuse Google such that it’s not sure the true purpose of your page. Your church should create separate pages for each ministry and group of the church. The more focused the content for each web page, the more willing Google will be to send the appropriate people to it.
1. Too Short
Typically when writing for church web pages, writers try to create content that’s as short and to the point as possible. This may make your site easier to read and navigate quickly, but does not necessarily help Google to fully understand your content. Ideally a content-rich web page looking to rank competitively for a particular set of keywords will have at least 1,000 words, while a blog post will have at least 300. More words encourages Google that your web page will not only be relevant but will also be substantive for those searching.
2. Unfocused Content
For the sake of website simplicity, church content writers will often place as much information on one page as possible. This might include a list of all ministries or groups offered by the church. A church might also have one page explaining everything involved in children’s ministry from birth through 12th grade. The problem is that such mixed content can confuse Google such that it’s not sure the true purpose of your page. Your church should create separate pages for each ministry and group of the church. The more focused the content for each web page, the more willing Google will be to send the appropriate people to it.
Using Keywords is the Secret
When it comes to creating focused, relevant, and effective content for your church website, keywords are king. “Keywords” refer to the specific words or terms individuals search for on Google’s search engine. After a person types in what they’re searching for and clicks enter, Google then investigates the internet, looking for the most relevant pages tied to that specific keyword or group of keywords. As Google searches through every page on the internet for relevant information, it’s looking for the keywords assigned to each web page. The stronger and clearer the keyword’s connection to the web page, the more likely Google is to share that page with those searching.
Keywords make all the difference. When your church uses Missional Marketing’s writing services for churches, we do so much more than simply write a short web page with relevant information. Once we have the web page’s topic, we’ll research the most effective keywords to use on the page, determined by the top terms individuals are searching for on the topic. For example, check out the following chart showing the top monthly ministry searches on Google in the U.S.
Information like this helps our writing experts create effective content using the most relevant keywords. A well-written web page with focused keywords will increase Google's understanding of your website as well as the chance that Google will send those searching to your site.
Our Church Web Page Writing Services
When we work on writing for a web page, we don’t simply share applicable information. Our process always starts with research. We will learn what keywords people are searching for in your area so we can determine how to cater content that will better connect to those searching. It’s not enough to have a web page for the various ministries in your church. We want to create content that those searching in Google will easily be able to find.
After we complete the necessary research, we will then determine what new pages are needed and what specific keywords should be the focus of each page. Our team of expert writers then begin writing effective content for each web page.
Get Started
Whether you need one page, or one hundred, we’re ready to help your church determine what pages are needed and then to write those pages for you. We want to help your church website rank as high as possible in any Google search related to churches in your area. If you’re interested in taking the NEXT STEP in considering Missional Marketing, please schedule an appointment or contact us via phone, text, or email.