If 2020 taught us anything, it’s that online church is here to stay. Yet, with Easter around the corner, both unchurched and online members may be looking to attend a service in person. Major holidays, like Easter, are the perfect opportunity to welcome old and new attendees into the local church.
While flyers and signs to promote church services were valid solutions of the past, today’s world of scrolling and social media have altered advertising for good. Now is the perfect time to welcome new audiences to your church by using an online advertising campaign, and here are three reasons why:
It can take many advertising “touches” before a person is willing to act.
An Online Easter Ad Campaign provides the touches needed to encourage someone to attend your church for the first time. For an unchurched person to consider attending an Easter service, or any church service, trust is valuable. Online paid advertising helps build name recognition because viewers may see your ads and church name in several different places. Similar to someone who drives past your church every day in their morning commute, online paid advertising helps build the familiarity one needs to take the first step to your church.
If you don’t invite someone, it’s possible that no other church will.
Every advertisement you see functions as an invitation for action. Whether someone responds immediately or not, an invitation is always meaningful. When a potential visitor sees an online ad for your church, it helps them know that they’re welcome. As you know, people may not respond positively after their first invite, but the message will still be clear–you’re welcome here. On the other hand, if you don’t invite them, it’s possible someone else will. Oftentimes, people search using the words “nearby” or “local,” which results in countless events and activities in your area. With so many options, it’s important to distinguish your church service from everything else. Online advertising creates opportunities for entire communities to find your church and separates your invitation from other events.
An Online Easter Ad Campaign connects your church to your audience.
In today’s world, more eyes are fixed on screens than billboards or signs. While your printed signs and flyers can be helpful, they’re no longer the best way to reach someone looking to attend your church. As remote work and online education continue, placing online ads will help reach your audience right where they are–online.
The message of Jesus Christ’s resurrection is one for all to hear. If you’re ready to welcome new and old attendees into your church this Easter, consider partnering with Missional Marketing to run your online ad campaign. For more information, reach out to us at our contact page, or give us a call at 480-420-2007. We can’t wait to help your church grow this Easter!