Are you a church communications director looking for valuable resources to enhance your skills and strategies? In this blog post, we highlight the top 5 resources recommended by Katie Allred, the founder of ChurchCommunications.com. Katie is also the founder of an online Church Communications Group with more than 32,000 Facebook members, the author of Church Communications, and an employee of Meta. On a recent episode of the Missional Marketing Podcast, she spoke about some of the best resources church communicators can use to find success in their role. These resources will help you stay updated on the latest trends, gain practical knowledge, and improve your church’s communication efforts. So let’s dive in and discover the tools that can revolutionize your church communications!
Tool #1: The Church Communications Book
Katie Allred’s book, Church Communications, is a must-have resource for anyone involved in church communications. Published in August 2022, this comprehensive guide is a road map for beginners and experienced professionals alike. It covers various topics, including branding, social media, crisis communications, and website development. With its practical insights and actionable advice, this book equips you to communicate your church’s message and engage with your community effectively.
Tool #2: Online Church Communications Curriculum
Building on the success of her book, Katie Allred has developed an online curriculum that delves deeper into church communications. This curriculum provides a more immersive learning experience with video modules, homework assignments, and quizzes. The interactive format allows you to grasp concepts more effectively and apply them to real-life scenarios. The curriculum is scheduled for release in Fall 2023, and it promises to be an invaluable resource for church communications professionals.
Tool #3: Missional Marketing Coaches
Missional Marketing is one of the best resources for church communications directors to receive one-on-one advice for their day-to-day challenges. Because Missional Marketing is at the forefront of marketing best practices and staying up-to-date on cutting-edge technology, Missional Marketing has partnered with Katie Allred and the Church Communications Group to enhance their collective expertise and resources. This partnership, established on January 1, 2023, aims to empower churches’ communication efforts. With a shared passion for helping the local church thrive, Missional Marketing and the Church Communications Group offer a unique synergy that benefits both organizations. Through this partnership, Missional Marketing coaches have even more resources to draw upon and connect you with as you receive individualized coaching. Meeting with a Missional Marketing coach will provide valuable insights and strategies to improve your church communications. Click here to schedule a consultation.
Tool #4: Church Communications Conference
Conferences or summits are one of the best ways to stay up-to-date on the industry and engage in professional development to hone your skills. Both Missional Marketing and Church Communications are committed to providing resources and learning opportunities for communications professionals. Missional Marketing recently offered its Church Innovation Summit on the topic of artificial intelligence. Follow Missional Marketing on Facebook for more opportunities to learn. You can also mark your calendar for the upcoming Church Communications Conference on September 21-22, 2023! This conference offers a platform for church communications professionals to network, learn, and grow together. Attending this event will provide you with the opportunity to connect with like-minded individuals, gain valuable insights from industry experts, and stay updated on the latest trends in church communications. Register today for this conference to expand your knowledge and stay ahead in the field.
Tool #5: Church Communications Group
Founded by Katie Allred in 2015, the Church Communications Group has evolved into a thriving community for church communication professionals. Joining this group allows you to connect with peers, share ideas, and seek advice on various church communications topics. The group fosters a supportive environment where members can learn from each other’s experiences and contribute to the growth of church communications as a whole. By becoming part of this community, you gain access to a wealth of knowledge and resources.
Next Steps for Church Communications Directors
As a church communications director, it is essential to stay up-to-date on the latest tools and strategies that can enhance your church’s communication efforts. The resources mentioned in this blog post, including the Church Communications book, online curriculum, Missional Marketing coaches, Church Communications Conference, and Church Communications Group, provide valuable insights and guidance for your professional growth. By utilizing these resources, you can effectively communicate your church’s message, engage with your community, and contribute to the overall success of your church communications. Stay informed, keep learning, and make a significant impact through effective church communications!