It’s no surprise that video performs the best out of all content on social media. Odds are, any time you scroll through Instagram, Facebook, or Twitter you’ve seen a video almost immediately on your feed. Videos rank the highest on all social media platforms and are the best way to increase engagement on your accounts.
During the worldwide COVID-19 pandemic, congregations have pivoted to a whole new way of “doing church.” Live streaming weekend worship experiences has become the new normal. Small groups, pastoral counseling, and children’s ministries are routinely using interactive videoconferencing platforms in lieu of personal connections. These new approaches are likely here to stay.
Posting sermon videos online is important in today’s internet culture. Let’s face it. The internet is part of our daily lives, but, for many, church is not. As technology changes the way we listen and view the world around us, it also affects the ways we learn about God. Those churches willing to embrace technology by taking steps like posting their sermon videos online will position themselves for church growth for years to come.
In today’s media-saturated world, sharing is caring. People create connection and community through sharing on social media. We share pictures, articles, personal stories and funny videos of cats. Social media sites like Facebook, Instagram, and Twitterhelp individuals share their story with the world.
But, social media also has the power to be an evangelistic tool for the church.
Church videos, like sermon videos, have the power to impact your website SEO. In today’s digital world, technology matters more than ever for churches. Unfortunately, church attendance is dwindling, especially with millennials. However, this generation is extremely active online. This new digital culture means churches have the unique ability to reach people outside of their four walls – through the internet.
In the new age of the internet, connecting with individuals online is essential. Those churches who continue to grow their online presence also find numerical growth on Sunday mornings. Churches should ignore their online presence at their peril. Those that do will soon find themselves in the same boat as Blockbuster,
Church sermons have the power to transform lives. A pastor’s preaching can influence a person to flee addiction, follow after God, or even to fix their family. But, so often a powerful message is given on a Sunday, then left to only the memories of those who were in lucky enough to be in attendance that day.
Whether we like it or not, we now live in a digital age. We are constantly being bombarded with new messages about what to buy, wear, or do. The church has a choice to sit back and retreat from this new world, or engage and bring the message of Jesus to the entire online world.
Can you picture a preacher standing on a very busy street, shouting the Gospel message at the top of his lungs? What if he had a microphone hooked to speakers? Better yet, imagine if he was broadcast all over the world and people actually listened. That would have been a dream for preachers of old.