Most churches use their websites as a brochure or business card filled with information about their services and locations. However, if you want to leverage your church website to foster new relationships, you’ve got to adopt a new digital marketing strategy. With the right call to action, or CTA, your digital marketing team can connect with the unchurched and de-churched and share Jesus throughout your community.
Now more than ever, people desperately need Jesus and the story of the Gospel. Allocating resources towards marketing is a great way to reach your church’s growth goals. Marketing allows churches to communicate better with their community by reaching new people and spreading the love of God. However, even deciding where to start can be daunting.