Search engine optimization doesn’t have to be confusing or intimidating. With the overwhelming amount of insight available pertaining to SEO, we want to provide you with a brief guide explaining how to improve your local SEO. Your website is important, and by taking the necessary steps to improve your SEO, we can make sure it’s discoverable.
When someone searches “church near me”, the first thing that they see is Google’s local 3-Pack, which is made up of the top 3 search results along with a map, placed in an order determined by Google’s algorithm.
Local SEO efforts help improve search engine rankings for search terms that pertain to someone’s location,
Is your church looking to increase engagement on its website? Even though your church might have a great looking website, if it’s not leading to meaningful user actions and meeting your church’s online goals then it’s not performing as well as it should be. Google rewards sites with high engagement by giving them a boost in search rankings.
With Google’s ever-changing algorithm, it can be challenging to keep up with everything new. While much of Google’s algorithm remains a mystery, Google recently announced that they were rolling out a new update that focuses on-page experience as a key ranking factor. You might be wondering, “how does this impact my church’s website”?
Have you ever wondered why when you search for your church’s website on Google it doesn’t always show up where you think it should, or maybe doesn’t show up at all? Many people think that when you create a website, it automatically appears in Google search results. Unfortunately, this isn’t actually the case.
Are you looking to grow your church’s congregation and reach new people in your area? Do you want your church to show up in search results for people looking for a church nearby or the unchurched? If the answer to those questions is yes, then you’ve come to the right place.
It’s no secret that Google’s been moving towards a ‘mobile-first’ approach to its search results for a number of years now. People have been using their mobile devices to browse the web more and more in the last few years, and mobile traffic has now overtaken desktop computers as the main source of Google Searches.
What are Online Citation Directories and Aggregators
Online citation directories are an important part of local SEO for churches. Citation directories are online directories, where all types of businesses can list their contact details so that they are more easily found online. All citation directories allow churches to list their main contact details,
Google Maps has grown into the biggest map platform over the last number of years, which receives an incredible 63,000 searches per second (5.6 billion searches per day). When we are searching for something, we have become all too used to taking out our phones and searching for “convenience store near me” or “auto shop near me”.
Sometimes there’s confusion in church communications circles about Local SEO Versus On-Page SEO. This response was written in order to clarify their differences.
In general, when a church wishes to reach local people who are searching for location-based phrases, like ‘church near me’, ‘local church’, and ‘church in [city]’, they should focus their efforts on Local SEO for Churches.
As experts in church growth strategy, if we could only make one specific church marketing recommendation unequivocally to every Christian church across the country, it would be this: Your church must do Local SEO.
Whether you choose to do it yourself or hire a firm to do it on your church’s behalf,