Church landing pages are one secret behind effective church websites. But, why do church websites even matter? Your church website is more than just a glorified brochure for your church. Your website is a vibrant, living, front door to your church. It’s the safe place first time attenders will check before visiting for the first time.
Landing pages may hold the secret to increasing the effectiveness of your next Google search campaign. They also may help increase web traffic to your church website and even help grow your church. If your church is starting a new Google search campaign, consider creating a landing page first.
There’s no question that Google rules the internet.
Church landing pages can improve your church’s next Google search campaign. A Google search campaign is made up of advertisements shown within Google search results after a person searches for a specific term. When it comes to online searches, Google makes the rules.
They use a complex algorithm to help connect those searching with the most relevant data.
Landing pages can increase web traffic to your church’s website. Church Landing pages are stand-alone pages with one focus keyword in mind. Their design allows them to load as quickly as possible. The benefit of these strategic aspects is that Google can more easily see a landing page because it is focused on one specific topic.
Church landing pages have the ability to address felt needs of people. Felt needs refer to the specific words people type into a Google search bar. A person might be searching for “depression help in (city)”, or “family counseling.” Once a person searches for specific felt needs, Google goes on a hunt to find the most relevant information.
Church landing pages can help boost your church’s next Google Ad Campaign. Google is always looking to connect those searching with the most relevant content. This search extends to the ads they choose to show people. If an ad says, “New Year Resolutions,” but takes people to a website filled with vacuum cleaners,
Most people search online because they are looking for an answer to a question, or solve a specific problem they have. There isn’t a “one-size-fits-all” answer to most questions, therefore a single home page cannot deliver to all just what they need. This is where church landing pages come into play and how they can make your online presence count.
Google can help grow your church. When it comes to church growth, gone are the days hoping new people will show up on your church’s front door merely because you exist. In fact, authors of Churchless found the number of those not attending a church anywhere has risen from 30% in 1990 to 43% in 2014 (info graphic).
Church Landing Page Subscriptions provide affordable access to relevant fast loading pages that are optimized to ministry related keywords. These are perfect for linking Google Church Search Campaigns, Google Church Display Campaigns, and Facebook Church Campaigns.
When one of our church landing page templates found in our Church Landing Page Library is used as a starting point,
To Get Started
Missional Marketing is a dedicated Christian communications firm working with Christian Churches and Organizations across the country, and we are also a Top 5% Certified Google Partner. So get in touch today, and we can get started on your Church Marketing Campaign.
Contact Jason Hamrock or Kevin Peck,
Felt needs church website SEO ensures your church will be found by those who are searching Google for answers to meet their felt needs. The felt needs that people are searching for include crisis support, prayer support, marriage support, parenting support, community outreach, serving, youth activities, grief care, addiction recovery, Bible study,
Your Church Google Quality Score matters, although most churches didn’t build their websites with the aim of achieving a high Google Quality Score for important keywords. This results in many churches websites not appearing when people are searching for relevant keywords in Google. It also limits the effectiveness of paid Google Search Campaigns.
Church Google Ad Groups ensure that your website is not only found on Google, but found by the right people: people who are hurting, and those who need help.
Every day, people are searching to meet felt needs that churches can help them with, but it seems that many people are turning to the internet for answers.
Google Church Search Campaign Landing Pages make Google Church Search Ads perform better thus delivering better quality traffic to your site.
Google rewards relevancy because they want people who are searching to find what they are looking for. That is why Google assigns a quality score to each keyword in your campaign when you are running a Google Search Campaign for your church.
We build church landing pages that are mobile responsive and we do it fast. We’ll empower Your Communications Team to drive better campaign results.
Church Landing Pages
For many church online advertising campaigns, the objective is to get the viewer to take action such as registering for and event, request information,