With Google’s ever-changing algorithm, it can be challenging to keep up with everything new. While much of Google’s algorithm remains a mystery, Google recently announced that they were rolling out a new update that focuses on-page experience as a key ranking factor. You might be wondering, “how does this impact my church’s website”?
With December quickly approaching, your church has likely already begun planning for the Christmas season. For most churches, Christmas services are some of the highest attended out of the entire year. Around Christmas, unchurched people are usually more open to attending church, making Christmas a great time to target new people.
Google Trends can be used to help your church understand what topics people are searching for in Google so that you can create website content that plays into those searches.
Google Trends is a Google tool designed to show the most commonly searched keywords or phrases during any given time and in a given region.