Many churches overlook the process of reviews or don’t consider it a priority when managing their online presence. The fact of the matter is, reviews are actually quite important for local search presence, and churches should absolutely focus on gaining reviews across their online platforms such as Google, Facebook, Yelp, and more.
Google My Business (GMB) is one of the most important pieces of your church’s Local SEO. In a study done by Moz in 2018, it found that GMB Signals (meaning, what your GMB property is telling Google) was the most important contributing factor toward local search rankings. GMB Signals accounted for an estimated 25.12% of what Google used to determine local search rankings,
Local SEO is one of the best ways for your church to be easily found online by new people searching in your area. Most likely, if you’ve landed on this blog post, you’ve already taken the first steps for local SEO by creating a Google My Business profile for your church,
If your church isn’t already taking advantage of Google My Business, now is the time to start. Google My Business is one of the best ways to be found in your local community by new people searching on Google for things like, “church near me” or “best church in [city]”. Google My Business,
Google Maps has grown into the biggest map platform over the last number of years, which receives an incredible 63,000 searches per second (5.6 billion searches per day). When we are searching for something, we have become all too used to taking out our phones and searching for “convenience store near me” or “auto shop near me”.
Well-known people, organizations, sports teams, musicians, and places have what’s known as a Google Knowledge Panel. When you search for a public figure or widely-known place, you’ll come across the Knowledge Panel on the right-hand of the screen. For example, if you type in “Paul McCartney,” the famous musician’s panel appears to the right of the search results,
Sometimes there’s confusion in church communications circles about Local SEO Versus On-Page SEO. This response was written in order to clarify their differences.
In general, when a church wishes to reach local people who are searching for location-based phrases, like ‘church near me’, ‘local church’, and ‘church in [city]’, they should focus their efforts on Local SEO for Churches.