Is your church looking to grow your congregation? With Google’s incredible Google Grant program for non-profits, your church is eligible to receive up to $10,000 per month of free advertising on Google Ads to reach new people searching online in your local area. You might be thinking to yourself that this sounds too good to be true,
With December quickly approaching, your church has likely already begun planning for the Christmas season. For most churches, Christmas services are some of the highest attended out of the entire year. Around Christmas, unchurched people are usually more open to attending church, making Christmas a great time to target new people.
CHURCH RESOURCES CAN BE TIGHT
For many Churches, even in a pre-COVID world, money can be tight. Not only does your pastor and staff need salaries, but you also have other operating expenses like rent/mortgage, building maintenance, bibles, learning materials, and resources for specific ministries. On top of that, money also needs to be available for helping those in need in the Church,
Now more than ever, people desperately need Jesus and the story of the Gospel. Allocating resources towards marketing is a great way to reach your church’s growth goals. Marketing allows churches to communicate better with their community by reaching new people and spreading the love of God. However, even deciding where to start can be daunting.
Is your church ready to take your Google Ad Grant campaign to the next level? Felt needs landing pages built in a subdomain are a great strategy to help your church get the most out of your Google Grant.
A subdomain is a domain within the site’s primary domain that allows content to be better categorized for users and search engines.
Why You Should Consider Increasing Your Ad Spend When Your Church Building Is Closed
Although your church building may be physically closed or operating at a lower capacity, this doesn’t mean outreach needs to stop. As a church leader, you may be wondering how much to allocate during COVID-19 to marketing resources.
Each week, pastors across America share thoughtful messages to inspire hope, personal well being, and spiritual growth. Their sermons are an important resource for people who need some kind of guidance or assistance in their life.
As fewer people attend church each week, churches must find new ways to connect. More and more people do not consider attending church an important part of their week,
COVID-19 instantly elevated your website from being your church’s “front door” to its “only door”
Many churches are presently taking stock of where they are financially and perhaps heading into cost reduction mode. This is especially true for churches who weren’t prepared with an online church in place prior to the pandemic and thus are scrambling to set it up.
It’s without question that understanding the benefits of both Google Ads and Facebook Ads is important for churches looking to grow. As people are spending more and more time online, churches must find new ways to connect with individuals who are searching for spiritual answers and meet them wherever they are.
When one of Google’s users performs a search and is shown the Google My Business listing of a church (or any organization) in their search results, Google records this event as a search impression.
More importantly however, Google also examines the keywords that the user was searching for to categorize the search impression generated as either a direct,
In November 2019, our Google Ad Grant team analyzed 104 of the Google Ad Grant Accounts we are managing for churches. Here are our findings:
Managed Google Ad Grant Performance
Average Return On Investment
Average Monthly Cost for Grant Management
Average Monthly Amount of Google Spend
Average Monthly Impressions Per Church
Average Monthly Click-Throughs to Church Website
Average Click-Through Rate
Churches wishing to gain the maximum benefit from their Google Ad Grant and Search Campaigns will need to possess a high volume of very targeted landing pages to connect to each of the various ads. These highly targeted landing pages are required in order to maintain low bounce rates and high conversion rates,
- Page 1 of 2