Below you'll find a list of all posts that have been tagged as “featured”
Google Business Profile (formerly Google My Business) underwent a lot of changes during the 2022 calendar year. In this post, we’ll summarize what changed and break down what that means for your church.
Change #1: The Rebrand
The first change made at the start of the year was purely branding related,
Understanding Quality vs. Quantity
Churches using the Google Ad Grant may assume the main goal of the grant is more clicks to the website or to spend the most money possible. However, all clicks are not created equal. Effectively managing a Google Ad Grant is a lot like baking a cake.
The New Reality
The world as we know it has changed. These changes were birthed from necessity as society sheltered at home during the peak of the global COVID-19 pandemic. And even as danger from the virus has decreased, behaviors formed during the pandemic have continued. People have shifted from going out to staying home.
Facebook CEO, Mark Zuckerberg announced Thursday at his company’s annual Connect conference that its new name will be Meta. “We are a company that builds technology to connect,” Zuckerberg said. “Together, we can finally put people at the center of our technology. And together, we can unlock a massively bigger creator economy.”
“To reflect who we are and what we hope to build,” he added.
Prefer to Watch & Listen?
Not long after this blog post was written, we produced a podcast that summarizes much of the content contained within. You can check out this podcast below.
What This Blog Covers
Fair warning, there’s a lot of content in this blog post! If you’d like to skip ahead to a particular section,
Introduction
Normal, everyday life in 2020 would typically prompt churches to consider the ways they could strengthen their digital presence. After all, the world today consists of people checking out establishments — whether they’re stores, restaurants, hotels, or yes, churches — online first, before ever visiting them in person. People use search engines like Google to get critical information about a business,
We intend for the following resource to be a comprehensive guide to everything a church should need to know about Google My Business. We’ve broken this content down into three sections:
Understanding Google My Business and Local Searches outlines what Google My Business is and why it’s important. We’ll also explore the meaning of local searches,
In November 2019, our Google Ad Grant team analyzed 104 of the Google Ad Grant Accounts we are managing for churches. Here are our findings:
Managed Google Ad Grant Performance
Average Return On Investment
927.96%
Average Monthly Cost for Grant Management
$395
Average Monthly Amount of Google Spend
$3,665
Average Monthly Impressions Per Church
13,417
Average Monthly Click-Throughs to Church Website
1,367
Average Click-Through Rate
10.19%
When a church is building their website, they typically have two audiences in mind. The first is the internal audience of people who already attend their church. The second is ‘churchless’ people who have not yet attended their church and may be searching for a new place of worship to call home.
