Google for Churches [The Ultimate Guide]

Prefer to Watch & Listen?
Not long after this blog post was written, we produced a podcast that summarizes much of the content contained within. You can check out this podcast below.

What This Blog Covers

Fair warning, there’s a lot of content in this blog post! If you’d like to skip ahead to a particular section,

Digital Church Growth Strategies for 2020

Introduction
Normal, everyday life in 2020 would typically prompt churches to consider the ways they could strengthen their digital presence. After all, the world today consists of people checking out establishments — whether they’re stores, restaurants, hotels, or yes, churches — online first, before ever visiting them in person. People use search engines like Google to get critical information about a business,

Local Church SEO Boost

Google My Business for Churches [The Ultimate Guide]

We intend for the following resource to be a comprehensive guide to everything a church should need to know about Google My Business. We’ve broken this content down into three sections:

Understanding Google My Business and Local Searches outlines what Google My Business is and why it’s important. We’ll also explore the meaning of local searches,

Google Ad Grants Averaging a 927% ROI

In November 2019, our Google Ad Grant team analyzed 104 of the Google Ad Grant Accounts we are managing for churches.  Here are our findings:
 

Managed Google Ad Grant Performance

Average Return On Investment
927.96%

Average Monthly Cost for Grant Management
$395

Average Monthly Amount of Google Spend
$3,665

Average Monthly Impressions Per Church
13,417

Average Monthly Click-Throughs to Church Website
1,367

Average Click-Through Rate
10.19%