Video content is important for all businesses, including churches. 86% of businesses use video to market themselves, and of that, 93% of marketers agree that video plays a large role in their marketing strategy. Video content is not just a trend, but rather, a vital piece in your church’s marketing strategy.
There once was a time when churches were primarily engaged in the physical, in-person activities that occurred within their church building. However, with virtual worship on the rise, churches everywhere are turning to YouTube to reach and retain members. Churches are discovering the power of YouTube to gain visibility and influence in this digital age by going beyond the church building.
Church has officially left the building and gone digital. The best way to engage your audience and promote your church online in today’s world is through video. Not only is video interactive and engaging, but it also ranks highest in social media algorithms. Essentially, the videos you post are more likely to be seen than images when it comes to platforms like Facebook,