How many times have you looked out into a congregation, youth group, or any other event and seen people on their phone? Chances are, a good portion of those people are using Snapchat. In fact, 75% of Gen Z and Millennials use Snapchat! With users spending an average of 30-60 minutes per day on the app, Snapchat is one of the most popular social apps for teens and young adults and it shows no sign of slowing down; usage for people 35+ is growing by 30% year over year! This makes Snapchat Advertising For Churches and excellent option to engage younger audiences.
Why does this matter? Snapchat also has one of the newest and most advanced advertising platforms that can be leveraged for your church. A recent study from Lifeway Research shows that 66% of people aged 18-22 stop attending church regularly. In the same study, 29% of respondents said that they stopped attending church because they felt disconnected from the church and its congregation. That’s where Snapchat comes in.
The best marketing strategy is one that connects with users in the least disruptive way possible, so why not use the app that they’re already on the most? Snapchat’s ad platform enables your church to put its message in front of this demographic and uses highly engaging video content to build connections and bring this generation back to the church.
How To Get Started With Snapchat Advertising For Churches
Snapchat advertising is an exciting new development in the growing world of digital marketing. How does advertising on Snapchat work? Here are a few simple steps that you can follow when setting up a Snapchat campaign:
First, it’s important to consider what you want your messaging to be, the tone you want to convey, the impression you want to make, and the thought you want to leave with your audience. These will all contribute to your church’s messaging and content direction.
After you’ve determined your messaging, it’s time to consider the right content. You want to tailor your content to make sure that the impression you give is consistent with your message. Are you trying to be fun and inviting? Show the opportunities to engage with the church family? Pay close attention that the ad content accurately reflects your desired messaging.
This might be the most important question to answer: Who do you want to see your ads? Are you trying to attract teenagers to a youth event? Want everyone under 30 in your area to know that you exist? Answering this question (and being as specific as possible) will make your campaign more cost-effective.
Is your campaign doing as well as you hoped? Do you think there’s an opportunity to do better? Constant testing and optimization is at the center of a successful campaign. Trying alternative videos, lengths, edits, text, or any other variable will provide the data needed to create successful, long-term ad campaigns.
Is Snapchat Advertising Right For You?
Is Snapchat right for achieving your advertising goals? That largely depends on who you’re trying to reach and what you are advertising. While Snapchat is growing with users over the age of 35, the vast majority of users are under 24. If you are trying to attract the younger generations to your congregation or there is a specific event that they might be interested in attending, then Snapchat can be one of the best, most cost effective means of spreading the word. If you are looking for a broader reach into the community or want an older audience then it may be best to consider alternate advertising platforms.
Advantages of Snapchat Ads
Still on the fence about advertising with Snapchat? Here are a few things to consider:
One of the best features of Snapchat’s capabilities is your ability to showcase your culture. Culture is one of the most important factors when someone is finding a church and the format of Snapchat ads allows you to show exactly what they can expect to find at your church.
Snapchat has one of the best engagement rates among all social media platforms with an estimated 90% open rate for Snapchat “stories” and an 80% open rate for snaps sent by organizations to their followers.
According to research, Gen Z (ages 13-24) consumers only need to see an ad for less than two seconds before they are able to recall it later. With this age group making up the majority of Snapchat’s daily users, this makes it very easy to create an impression that sticks. Other social platforms require several interactions in order to make a memorable impression versus the almost immediate impact that Snapchat ads can have.
Still have questions about Snapchat advertising for churches? Contact us for help in getting started with Snapchat Ads.