SEO Subscription Service
After a church website has undergone an SEO Crawlability project, the client can keep the website’s SEO optimization up-to-date by retaining Missional Marketing with an ongoing SEO Subscription.
As new content is added to a website, any number of issues can arise affecting its search engine visibility. Unless diligent efforts are made to analyze performance, check for errors, and implement corrective measures on a continued basis, SEO concerns will quickly compound. As more and more of these issues accumulate, search rankings are negatively impacted and website traffic will suffer.
With an On-Page SEO subscription, we’ll continue to monitor the site and ensure that all new content is optimized, providing an on-page SEO “refresher”. Once per quarter, we’ll perform all the highest priority SEO-related tasks required and report our work to the client.
Here’s an extensive list of the various work we may need to perform during our quarterly SEO subscription service:
Quarterly SEO Report
We will send the client a quarterly report that identifies SEO issues and work that was performed.
We will perform a deep analysis of the tags that your site is currently using, and perform modifications where necessary. Page titles and META descriptions should be unique for every page, and be optimized to their respective keyword for the best ranking.
The headings on each page will also need to be optimized in order to be in line with your ranking goals. We will perform modifications to the headers, and also remove and duplicate H1 tags where necessary.
Place Keywords in Text
We will place your keywords throughout your site to maximizes the site’s ranking potential. Keywords must be placed so that they appear completely organic. They must also be used often enough so that they add value to each page, but not too much that they appear as “keyword stuffing”.
Your URL structure can have a huge bearing on your SEO performance. Our team will optimize your URLs, and perform any redirects necessary.
Fix 301 Errors
We will implement 301 redirects where necessary, and fix any redirect errors that are currently existing.
Fix 404 Errors
404 errors occur when a link leads to a page that has either moved, or no longer exists. We will clean up your site so there are no errors.
Check Broken Links
Links that lead to pages that are no broken or have been removed are bad for SEO, and should be tidied up where necessary.
Examine Overly Dynamic URLs
Content management systems can dynamically create URLs for certain pages, but often they are not at all SEO friendly. For example, http://www.yoursite.com/cgi-bin/gen.pl?id=4&view=basic is not a friendly URL. We can change how your CMS creates these URLs, to make them more friendly going forward.
Examine Redirect Chains
A redirect chain is where a page is redirected to another page that is also redirected. This is bad for SEO, and both pages should be redirected directly to the destination page.
Redirect to 4xx
If you do not have a 404 page set up, we can set one up for you. It is a good idea to have a dedicated 404 page, just in case anything breaks in your site.
Evaluate Temporary Redirects
If you have temporary redirects in place, we will evaluate whether they should remain or be changed to permanent redirects.
Prompt Client on Thin Content
A page should have at least 200 words, and realistically a closer to 1000 for good SEO. This is not possible on certain pages, but we will advise on which pages could be improved.
Fix Titles that are too Short or too Long
Your page titles should always be between 50-60 characters.
Resolve Duplicate Titles
Each page should have a unique title. Our team will resolve all duplicate titles.
Resolve Duplicate Content
Having duplicate content on your site is a big no-no from an SEO point of view. Whether you have content that was taken from another website, or even content that is used multiple times throughout your site, it should be removed. It could result in a penalty from Google.
Resolve Multiple Titles
A page should only ever have one title. If your page has more than one, it hinders Google’s crawl and will hurt your rankings.
Provide Missing Descriptions
Every page needs a META description that describes to users and to Google what the page is about. These should be unique to every page, and if you are missing them, our team can create them for you.
Fix Descriptions that are too Long or Short
The ideal length for a meta description is between 135-160 characters. Any more or less and it will not be displayed correctly, so our team fixes these errors.
Shorten URL’s that are too Long
URLs should be as short and as shallow as possible. A URL should also not contain any unnecessary words. Our team will optimize all URLs to conform with SEO guidelines.
Examine Meta Noindex
We examine the code of your pages to ensure every page is indexable by Google.
Resolve Meta Nofollow
We also examine the code for NoFollows, and make sure they are only used where appropriate.
Fix Missing Canonical Tags
Canonical tags help Google find the original piece of content if you have similar pages on your website.
Examine X-Robots Noindex & Nofollow
We will examine your robots.txt to ensure that Google can effectively crawl and index your site.
We can also include additional SEO Services in a custom quote. These services include:
Focused Keyword Targeting: The church can choose ministry related keywords they want us to optimize towards and we’ll do so.
Keyword Research: We can perform detailed keyword research and analysis to provide the church with high value blogging keywords.
Off Page SEO: Building links from external websites is a vital part of SEO. However, if not done correctly, spammy links can permanently harm your site. We can help you build links from high authority sites.
Digital Brand Monitoring: We will monitor your brand online, so that any mention of your church or it’s staff online can be immediately addressed.
Review gathering: We can collect any potential harmful reviews that may have been left online and quickly address them.
Our Church Website SEO Subscriptions will retain and improve your church ranking in Google searches.