Do you ever wonder how some websites get to be at the top of the page in Google search results? The experts know that success with search engines comes from diligently measuring performance and interpreting the data to drive actionable steps for improvement – and church websites should be no different.
Google Search Console is one of the most important tools one can use to understand how people find your church website. Search Console reports all the keywords searched in Google that expose your church website to Google’s users, along with their number of clicks, impressions, click-through-rates, and average ranking position on the results page over a given period of time. You can even analyze specific pages of your site for their traffic-producing keywords. Using this information, you can optimize your website content based on what’s working and what isn’t, and create stronger page content that speaks directly to what your visitors seek. To develop a high performing church website, you need to understand your visitors’ searches, and Google Search Console is one of the best options for getting the inside scoop.
Does your church website provide its audience with the information they’re searching for? Are you certain that the information your visitors are looking for is easily found? Are you missing out on valuable traffic due to a lack of content related to a specific keyword? Google Search Console can help to answer all of these questions and makes for a wonderful tool to enhance the performance of any church website, small or large.
Feel free to contact us if you need help with utilizing this or other powerful Google tools. We’re always here to help!