A man leading a team

Practice Intentional Leadership in Church Media and Communications With 7 Practical StepsLast Updated: March 9th, 2024

In today’s fast-paced world, effective leadership in church media and communications is crucial for spreading the message of the gospel and connecting with congregations. Whether you’re a pastor, media director, or volunteer, adopting intentional leadership practices will help you navigate the ever-changing landscape of digital media and communication within the church community. 

On a recent episode of The Missional Marketing Podcast, Jason Hamrock and Bart Blair sat down with Larry Anderson, the Media Pastor of Bellevue Baptist Church, to talk through these very issues. Larry shared his expertise on how to cultivate intentional leadership in church media and communications and have a meaningful impact.

1. Lead Yourself First

Before you can effectively lead others, it’s essential to lead yourself first. Take the time to develop discipline in your life by establishing routines and habits that prioritize your personal growth and well-being. This includes tasks like consistently showing up on time, following through with responsibilities, and setting aside time for reflection and self-improvement.

A chart showing the aspects of personal growth

Consider reading books like The Seven Habits of Highly Effective People by Stephen R. Covey to gain insights into personal leadership development. Leading yourself is all about authenticity and setting an example for others to follow.

2. Prioritize Relationship Building

Effective leadership in church media and communications goes beyond technical skills; it’s about building meaningful relationships with team members and volunteers. Take the time to connect with individuals on a personal level, showing genuine care and interest in their well-being.

A group working together

Remember the mantra: “People don’t care how much you know until they know how much you care.” Prioritize building trust and rapport within your team, fostering an environment where everyone feels valued and supported.

3. Establish a Rhythm of Work

Developing a consistent rhythm of work is vital to managing the demands of church media and communications effectively. Start by prioritizing tasks and meetings, setting aside dedicated time for essential activities such as leadership cohort groups, one-on-one meetings with team members, and worship planning sessions.

Utilize organizational tools like Asana, Planning Center, or other project management platforms to keep track of tasks and ideas, ensuring that nothing falls through the cracks. Additionally, schedule regular check-ins with your team to review progress, address challenges, and align on goals.

A team preparing for Sunday church

4. Prioritize the Cadence of Sunday

Sundays serve as the foundational axis around which the church’s operations revolve. Optimize this pivotal day by prioritizing meticulous post-service review and capturing data insights promptly. This creates opportunities to address any arising issues efficiently during debrief sessions to focus on refining strategies. 

Collaborative meetings like these cultivate a culture of accountability and empowerment, ensuring every team member has a voice in shaping the collective vision of the ministry. Insights from meetings help ensure communication initiatives resonate across all channels.

5. Capture Stories of Transformation

Stories have the power to inspire and connect with people on a deeper level. Make it a priority to capture and share stories of transformation within your church community. Whether it’s through testimonials, videos, or social media posts, highlight real-life examples of how Christ has impacted individuals’ lives.

Remember, storytelling is a powerful tool for communicating the message of Jesus and inspiring others to connect with your church. Be intentional about seeking out and sharing stories that resonate with your congregation, fostering a sense of belonging, purpose, and Christ-like love.

6. Find Inspiration and Support

As a leader in church media and communications, it’s essential to seek inspiration and support from a variety of sources. Engage with podcasts, books, and online resources that provide insights into leadership, creativity, and faith.

Additionally, consider joining peer groups or seeking out mentors who can offer guidance and support on your leadership journey. Surround yourself with individuals who share your passion for serving the church and are committed to making a positive impact through media and communications.

7. Do What Brings Joy

Finding joy in our endeavors is fundamental, especially in facilitating the growth and development of team members. Prioritize activities that bring your team joy and satisfaction. This will create an environment where participants feel valued and supported, so individuals can wholeheartedly embrace their roles. 

A high-performing team that's happy and hard working

Collaborate on significant projects, like those for Easter or Christmas, to unite the team and amplify the joy from collective achievements. The ultimate goal is salvation and discipleship, so it’s essential to celebrate each step of the journey to prevent burnout and sustain motivation. Adopt a servant-leader mindset, where fulfillment stems from empowering others to live out their calling, fostering joy within your team.

Next Steps

Intentional leadership in church media and communications is about more than just managing tasks; it’s about fostering relationships, capturing stories, and inspiring others to connect with Jesus. By prioritizing personal growth, building meaningful relationships, establishing a rhythm of work, and seeking inspiration and support, you can lead with intentionality and make a lasting impact within your church community.

For more advice on how to implement these principles into your own Church Communications strategy, book a consultation with one of our Missional Marketing coaches today! 

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