Your church website load time is of vital importance to your digital strategy for a number of reasons. The first reason is Google’s declaration to place increasing importance on website load time when deciding how websites rank in the Google search results. Because of this, if your website is not loading quickly, your SEO efforts could be going to waste!
Another reason why a quick loading website is essential is that for every extra second it takes for your site to load, more and more people get impatient and leave your site. In fact, if your site takes any longer than 2-3 seconds to load, the percentage drop off increases dramatically.
What is the Percentage Drop Off Per Second of Church Website Load Time
As mentioned, 2-3 seconds should be your goal when it comes to church website load time. Anything longer than this, and people will start to get impatient and leave your site. They may never come back. In fact, studies show that if your website takes 4 seconds to load, then you will have already lost 25% of your visitors. If your site takes up to 10 seconds to load, you could have lost 50% of your visitors before they even get to see your website.
In a recent survey, it was found that while most participants would wait 6-10 seconds for a page to load, you will still see a significant drop off if your site takes this long to load. You can see in the graph below how long people tend to wait for a page to load before they navigate away.
How to Improve Church Website Load Time
There are a number of steps you can take to improve your church website load time. While some of these steps are relatively easy to take, a lot of the improvements needed will be quite technical, and are best left to the experts. At Missional Marketing, we have a vast amount of experience in this area, and have helped many churches around the country improve their website load times.
Here is a sample of some of the services we can perform on your churches website, to ensure it is performing to its optimum:
- Comprehensive Site Load Speed Audit
- Optimize Images
- Plugin Removal
- Enable Browser Caching
- Implement a Content Delivery Network
- Minimize HTTP Requests by using CSS whenever possible
- Optimize Website for Mobile Users
- Remove Unnecessary Redirects
Try our new Free Church Website SEO Audit tool to analyse your website, and also to get improvement suggestions.
This tool scans your church homepage and reports on general SEO best practices in addition to how well your church homepage is optimized for a single keyword. Using this report can help you easily identify some of the most major SEO deficiencies that may be impacting your church homepage and the associated opportunities for improvement.
Missional Marketing is a dedicated Christian communications firm working with Christian Churches and Organizations across the country, and we are also a Top 5% Certified Google Partner. So get in touch today, and we can get started on speeding up your church website load time.