So why outsource digital advertising? Great question! There are a variety of reasons to outsource your advertising, and we list them below.
- The game changes constantly. Facebook and Google are always changing up their platforms. If you are not in them on a regular basis, then chances are very good you will not be utilizing the full extent of your money spent. Every four to six weeks the platforms gets adjusted.
- Some churches are not familiar with all the tools that each provide. Google, for example, does so much more than search. Are you familiar with Display Network advertising? How about a Look-a-like campaign? The tools are available, but you need to know how to use them.
- It’s cost effective. We have studied the math on this. If you were to spend $1,000 on a Facebook click to website campaign, your cost could be as high as $1500 to $2000, depending on how often you review and tweak the campaign. Why? Because not only are you spending the money to Facebook, but your time is money to the church.
To Get Started
Missional Marketing is a dedicated Christian communications firm working with Christian Churches and Organizations across the country, and we are also a Top 5% Certified Google Partner. So get in touch today, and we give you advice.