Online church event promotion gets the word out to your local area about events your ministry is holding. Churches hold all types of events, both regular and seasonal, so it is vital that they engage in online church event promotion to maximize the attendance at these events. The following table shows some examples of church events that can be successfully promoted online.
|Event Type||Event Type||Event Type|
|Guest Musical Artist||Marriage Conference||Parenting Conference|
|Guest Comedian||Singles Dance||Sermon Series|
|Guest Speaker||Singles Mixer||Fireworks Event|
|Guest Pastor||Pre-Marriage Conference||Personal Finance Education|
|Vacation Bible School||Relationship Event||Fall Festival|
|Christmas||Easter||Sports Ministry Event|
Online Church Event Promotion with Google
When you are trying to promote an event, Google should be your first port of call. It is such a useful tool to use when promoting events because it has such a massive network of partner sites to display your ads. It is also the world’s number one search engine, so if someone is searching for something online, chances are they are using Google.
Google allows you to effectively target people with your advertisements by using the Google Search Network and the Google Display Network. These are two of the tools the Google offers to allow you to target people online.
Google Search Network
The Google Search Network allows you to target people with your ads when they conduct a search in Google. When creating a Google Search Network campaign, first you create an Ad Group. This is a group of keywords that are related to the event you are trying to promote. When someone searches on Google for these keywords, your ad will appear in the sponsored Google search results.
To read more about Ad Groups for your church, check out our Church Google Ad Groups article.
Google Display Network
The Google Display Network allows you to place ads on Google’s partner sites across the web. If you have ever seen an ad on a website, more than likely it is being shown to you through Google’s Display Network. This is a great way to target a very relevant audience, as your ads will appear on websites that are being viewed by people in your target demographic.
When you are creating an advertisement for the Google Display Network or the Google Search Network, each ad gets graded by Google on a scale of 1-10. Each ad gets assigned a score which is called it’s Quality Score. The higher your quality score is, the better your ad will perform, and the less it will cost. The best way to ensure you get a great quality score is to ensure that your ad leads to a landing page that is related to the keywords in your ad. Google loves relevant content, so the more relevant your landing page is to your ad, the better it will perform!
Online Church Event Promotion Landing Pages
Having keyword optimized landing pages are vital for the success of your online church event promotion efforts. Having relevant pages will not only make your pages appear higher up in the Google rankings, but will also give your visitors a better user experience, as the page is very relevant to what they are searching for. While ensuring that your landing pages contain relevant keywords is important, there are also a number of on-page SEO techniques you can use to ensure your pages fulfill their potential.
- Page Titles: Your page titles are one of the most important SEO factors on your site, so write a title that matches the Focus Keyword for the page.
- Meta Descriptions: Give your page a Meta Description that is relevant to the Keyword you are optimizing for, and also make sure the description contains your focus keyword.
- Keyword Placement: Write the Focus Keyword into the first paragraph of the page.
- Meta Tags: Tag the pages with keywords so that they match the keywords in the Felt Needs Ad Groups.
- Image Tags: Tag images that appear on the page with alternative text so they match the focus Keyword.
- URL Structure: Include the Focus Keyword in the page’s URL.
- Word-count: Ensure your page has at least 300 words, because Google loves pages with lots of content.
- Body Tags: Use headers that contain your focus keyword (H1, H2, etc.).
- Keyword Density: Insert your Focus Keyword into your webpage at least once for every 100 words.
- Internal Linking: Link to other pages within your site using keywords as anchor text.
If you would like to know more, read our full post on Church Landing Pages.
The Keyword Analyzer tool helps evaluate the content and SEO optimization of your church website. It crawls your website to detect the presence of commonly searched ministry related keywords in the H1/H2 Headings, Meta Descriptions, URLs, and text. It then gives a score from 0% to 100% for each selected keyword group. This information can help you identify opportunities to have your church's ministries found more often in Google searches.
Online Church Event Promotion with Facebook
Facebook is a really effective way of promoting church events. Almost everyone uses Facebook, and 8 out of 10 people are on Facebook every single day, so it is an excellent tool to target potential event visitors. Another reason why Facebook is so great is that there is so much data on its users, so it makes it really effective for targeting very specific demographics.
Like on Google, relevance holds some weight on Facebook, so your ad should lead the visitor to a landing page that is related to your event. Here are some examples of some recent ads we have promoted on Facebook for churches.
To read some more about Facebook advertising for your church, check out our Church Facebook Advertising article.
Online Church Event Promotion with Retargeting
Retargeting and remarketing describe a technique for showing ads to people who have previously visited your church’s website. This is accomplished by placing code on your website that tracks your visitors called ‘cookies’.
Retargeting generates targeted online advertising by keeping your church in front of previous visitors, and bringing them back when they’re ready to attend a church event. Every time your prospective church attenders sees your retargeting ads, your church gains a “share of mind” and more recognition. The high click-through rates and increased conversions that often occur with retargeting campaigns demonstrate the excellent value of these campaigns.
If you would like to read some more about retargeting, be sure to read our Church Retargeting article.
Get Started with Online Church Event Promotion
Missional Marketing is a dedicated Christian communications firm working with Christian Churches and Organizations across the country, and we are also a Top 5% Certified Google Partner. So get in touch today, and we can get started on your Online Church Event Promotion Campaign.
Contact Jason Hamrock or Kevin Peck, or use the Contact Us button.
Jason Hamrock – Phone: 480-773-9115 | Email: firstname.lastname@example.org
Kevin Peck – Phone: 602-481-2991 | Email: email@example.com