Improve Your Church Outreach Strategy with a Church Blog

Improve Your Church Outreach Strategy with a Church BlogLast Updated: April 2nd, 2020

There was a day when people were expected to visit a church because they lived nearby – but those days are long gone. Today, it takes effort to reach out and connect with people in our local communities. The internet has drastically changed the look of effective outreach strategies. If you want to connect with those who feel far from God in your community today then your online presence matters!

One of the easiest ways for your church to connect with people online is by beginning a church blog. Church blogs will expand your church’s ability to reach thousands of people in your surrounding area and can help increase church attendance. There are three reasons beginning a church blog is an effective outreach strategy.

1. A Church Blog gives congregants something to share online

The topic of evangelism is scary. People are afraid to blatantly share the good news of Jesus with their neighbor or co-worker. But, there are two things any congregant is willing to do – share a blog post or invite a friend to a special event. If your church will write a blog post about a particular topic, then people in your church will gladly share your blog post. Shared blog posts increase web traffic to your website, increase overall visibility of your church, and help answer people’s spiritual questions. They’re an amazing way to encourage evangelism within your congregation.

2. A Church Blog increases web traffic to your website for specific keywords

Google wants to send people to your website. But, before it can, it has to figure out what your website is all about. Blog posts on spiritual subjects help create new and dynamic content that gives Google a reason to send people to your website. When someone looks for answers to depression, anxiety, or other spiritual questions, your church should be the first one that consistently pops up. Church blogs encourage outreach efforts by bringing your church to the top of many Google searches.

3. A Church Blog increases your visibility in the community

Church blogs help show that your church is alive and active. Visiting a website that hasn’t been updated in a long time is like driving up to an old church building with broken windows and no cars in the parking lot. It may be amazing inside, but from the outside it looks like nothing’s going on. An active church blog shows your community that the church is alive and active.

Overall, creating a church blog is essential in today’s online society. The internet itself represents the single greatest mission field for the 21st century. The church needs to help shine the light of Jesus into every corner of the internet. One of the most powerful ways a church can make a difference online is through beginning a church blog.

Church Blogging

As a pastor it may seem overwhelming to find time to write a blog post each month. But, the good news is that Missional Marketing is here to help. We have professional writers ready to create effective blogs for your church each month. We want to help your church create an effective online presence and outreach strategy, and we know that blogging is an important way to start. If you’d like to learn more about our services, we’d love to meet you.

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