As football season kicks off, many churches face the challenge of attracting newcomers to their services, especially when Sundays compete with highly anticipated sports events like NFL games. The reality is that individuals who are unchurched or pre-Christian are unlikely to choose church over their favorite teams. So, the key question we explored in a recent podcast episode is: how can churches create alternative opportunities to engage with potential newcomers and open doors to their community beyond Sunday services?
In this blog post, we’ll explore actionable strategies to attract newcomers to your church during football season and other competing events. We’ll discuss alternative outreach engagements and ways to remain visible in the community, offering various on-ramps for people to connect with your church throughout the week.
Expand Your Community Engagement
An essential step in attracting newcomers to your church is to engage with the community beyond Sunday services. Organize events, workshops, and activities that align with your church’s values and mission. Consider hosting community service projects, support groups, or family events that foster a sense of belonging. By becoming actively involved in your community, you can build relationships and draw people to your church throughout the year.
Offer Alternate Service Times
To accommodate those who might prioritize sports events on Sundays, consider offering alternative service times. Monday night, Thursday night, or Saturday evening services can provide flexibility for those who want to engage with your church but can’t attend on Sundays due to other commitments.
Package Your Services Differently
If you opt for alternate service times, ensure they offer unique and meaningful experiences. Consider tailoring the content or format to make these services distinct and compelling. Packaging your services differently during football season can be a great way to attract newcomers.
Leverage Social Media and Digital Outreach
Use social media and other digital platforms to stay connected with your congregation and reach potential newcomers. Share inspiring messages, stories, and content that promote your church’s values. Additionally, consider live-streaming services or providing on-demand content to engage with individuals who prefer to worship from home.
Build Relationships and Prioritize Discipleship
Attracting newcomers is important, but building strong relationships and prioritizing discipleship are equally crucial. Focus on deepening the engagement of your existing members throughout the year, providing opportunities for them to grow in their faith and in connection with your church. A committed and active congregation can be one of the most significant draws for newcomers.
Next Steps
While football season and other competing events may pose challenges for churches looking to attract newcomers, there are actionable strategies to address these obstacles. Expanding your community engagement, offering alternative service times, and leveraging digital outreach are all valuable approaches.
Ultimately, the goal is not just to bring people to Sunday services but to help them build a lasting relationship with God, no matter what day of the week it is. By providing various on-ramps for engagement, you can effectively attract newcomers to your church and make a positive impact in your community. For more information about how to optimize your digital marketing to engage more visitors, book a call with one of our marketing coaches today!