Heatmaps for ChurchesLast Updated: March 9th, 2020

  • Do you want to figure out why visitors to your website are bouncing?
  • Do you want to see where visitors to your church’s website are getting stuck?
  • Do you want to uncover insights and make the right changes to your website?
If you answered “yes” to any of the above, then you will benefit from a heatmap.
Our website heatmap tool helps you visualize what people do when they visit your website pages: you’ll see where they click, how far they scroll, and what they look at or ignore. Heatmaps provide you with a color-coded visualization of the website elements that get the most (hot) user interaction and least (cold) user interaction.

A heatmap helps you determine if people reach your church’s most important content, follow the main links, buttons, and calls-to-action, and/or encounter obstacles issues while browsing your site. When you use heatmaps on mission-critical pages (including your homepage, plan a visit page, and sermon page), you make sure you are always creating a great experience for your users.

Example Click HeatmapExample Scroll Heatmap

When you see what people are clicking on, scrolling through, or ignoring on individual pages, you form a clearer understanding of what to change, A/B test, and improve—so you can give your users the experience they deserve.

Typically we will set up the top five most important pages on the church’s website. We will generally include these pages:

  • Homepage
  • Plan A Visit Page
  • Contact A Pastor
  • Explore Life Groups
  • About Us
  • Watch Sermons

We can add a heatmap to all major content management systems including WordPress, Squarespace, Wix, Weebly, etc.

Heatmap generation and analysis is an included component of our Google Analytics & Search Console Subscription.

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