Missional Marketing offers Google Search Advertising Campaigns for Churches. These Campaigns are also known as Pay-Per-Click / PPC Campaigns.
This advertising campaign format is incredibly effective because it targets active searchers who have set out to find a church or church ministry.
Church Searchers Are Motivated
On average, people who search for something on Google are more motivated than people who happen to click on a banner ad that catches their eye.
For example, a person who is actively looking for a church to attend will often search Google using keywords such as ‘LOCAL CHURCH’ or ‘CHURCH NEAR ME’. Similarly, a person who is actively looking for a Christian Marriage Ministry will often search Google using keywords such as ‘CHRISTIAN MARRIAGE COUNSELING’. Therefore search campaigns capture the most motivated web traffic.
Pay-Per-Click (Not Per Impression)
Search Campaigns are set up in Google AdWords on a Pay-Per-Click basis. Because of the competition for keywords, this model is more expensive than a pay-per-impression model such as the one we offer to churches for online banner ads.
Generally we are expecting the cost per click to be around $2 for most of the keywords in church search campaigns.
We start by setting the church up with a basic campaign named the ‘FIND MY CHURCH CAMPAIGN’. In addition there are a number of ministry campaigns that a church can deploy. Both are described below.
Find My Church Campaign
The FIND MY CHURCH CAMPAIGN covers the search keywords that a person would search if they are looking for a church in their city.
Here are some examples of the FIND MY CHURCH CHURCH CAMPAIGN keywords:
- Local Church
- Christian Church
- Lutheran Church
- Nearby Church
- Non-denominational Church
- Contemporary Church
- Baptist Church
- United Methodist Church
- First Presbyterian Church
- Evangelical Church
- Episcopal Church
- Mega Church
- Catholic Church
Ministry GOOGLE SEARCH FOR CHURCHES Campaigns
Churches can also add on additional MINISTRY CAMPAIGNS. These campaigns cover the search keywords that a person would search if they are looking for Christian Ministries in their city.
- Men’s Ministry
- Women’s Ministry
- Children’s Ministry
- Marriage Ministry
- Sports Ministry
- Music Ministry
- Recovery Ministry
To illustrate, here are some examples of the keywords for a Marriage MINISTRY ADD ON campaign:
- Pre-marital counseling
- Marriage counseling
- Christian marriage coaching
- Parenting classes
THE GOOGLE AD GRANT FOR NON PROFITS
Google offers grants to non-profits including churches. Churches who receive a Google Ad Grant can receive up to $10,000 per month in Google funded advertising. Here is link to Google’s grant site: https://www.google.com/intl/ALL/grants/index.html
The first step toward receiving a Google Grant is to ensure your church is eligible. If you are unsure about your church’s eligibility, try out free tool below.
GOOGLE GRANT ELIGIBILITY CHECKER
We have developed a free tool that will help you verify if your church is eligible for a Google Grant, and if not, the reason(s) why. Simply answer the questions below and we’ll do the rest!
GOOGLE AD GRANT APPLICATION SERVICES
The application process for a Google Ad Grant can be intimidating and time consuming. Missional Marketing offers Google Grant Application Services to help position your church to start receiving up to $10,000 per month in Google sponsored advertising. This service includes but is not limited to:
- We handle the Google for Nonprofits registration.
- We handle the Google Ad Grant Application process.
- We set up the associated Google Adwords account.
- We perform initial keyword research. More on why this is especially important below.
- We will audit your church’s website to ensure it is not deficient in areas that would disqualify you from obtaining a Google Grant.
GOOGLE AD GRANT CAMPAIGN MANAGEMENT SERVICES
To continue receiving your Google Ad Grant, your campaign must satisfy Google’s performance conditions. Missional Marketing can help ensure that you receive maximum value from your grant, and exceed all of Google’s requirements with our Google Ad Grant Campaign Management Services.
The performance of Google Ad Grant Campaigns for churches under our management have achieved an average Return on Investment (Google Paid vs Client Paid) of 699%. Click the button below to see some examples of the results our managed campaigns have produced.
To Get Started
Missional Marketing is a dedicated Christian communications firm working with Christian Churches and Organizations across the country, and we are also a Top 5% Certified Google Partner. The best way to get in touch with us is to schedule a call using the form below. We look forward to chatting with you!
Contact Jason Hamrock or Kevin Peck, or use the Contact Us button.
Jason Hamrock – Phone: 480-773-9115 | Email: firstname.lastname@example.org
Kevin Peck – Phone: 602-481-2991 | Email: email@example.com