Google Ad Grant Services

GOOGLE GRANT CAMPAIGN MANAGEMENT

To continue receiving your Google Ad Grant, your campaign must satisfy Google's performance conditions. We can help ensure that you receive maximum value from your grant, and exceed all of Google's requirements.
Pencil IconGet Started
Google Ad Grants Campaign Management

Listen to Pastor Poncho Lowder of Dreamer's Church
Talk About the Impact of Our Google Grant Management

Benefits of Google Ad Grant Management

The performance of Google Ad Grant Campaigns for churches under our management have achieved an average Return on Investment (Google Paid vs Client Paid) of 833%. The ROI data for four segments of our clients (grouped by church size) is included in the graph below. You can hover over each set of bars to display the ROI information of each segment.
Google Grant Campaign ROI

Return on Investment

As the above illustrates, having a professionally run Google Ad Grant campaign can be an extremely cost-efficient boost to your online outreach.

DON'T HAVE A GOOGLE GRANT FOR YOUR CHURCH?

Maintaining Your Google Ad Grant

Once you have received your Google Ad Grant, the real work begins! Google has put very strict policies in place, to ensure that the grants are properly used. Failure to comply with these policies may result in your Google Ad Grant being terminated with little to no notice.

We have reviewed the Google Ad Grant Policy page, and have compiled the findings below.

Adwords Account Structure

Firstly, your Google Adwords Account must conform to the structure below.
Geotargeting Icon

GEO-TARGETING

  • All grant accounts must make use of specific geo-targeting to show ads in location(s) relevant to their nonprofit.
Ad Groups Icon

AD GROUPS/EXTENSIONS

  • All grant accounts must have at least 2 active ad groups per campaign, each containing a set of closely related keywords, and 2 active text ads.
  • All grant accounts must have at least 2 sitelink ad extensions.

CAMPAIGN PERFORMANCE

Your advertising campaigns must also maintain an acceptable level of performance, or you risk having the grant revoked.
Clickthrough Rate Icon

CLICKTHROUGH RATE

  • All grant Adword accounts must maintain a 5% click-through-rate (CTR) for their campaigns. If it drops below this for two consecutive months, the grant may be withdrawn.

OUR GRANT CAMPAIGN MANAGEMENT SERVICES

As you can see, running and maintaining an Adwords account can be quite complicated and time consuming, which is why Missional Marketing is helping churches receive and maintain their Google Ad Grants. All Google Ad Grantees are permitted to work with 3rd party account managers. In fact, Google even encourages it. It is extremely difficult to conform to Google’s policies without a strong background in digital marketing, and that is exactly what we do.

Missional Marketing is a dedicated Christian communications firm working with Christian Churches and Organizations across the country, and we are also a Top 5% Certified Google Partner. When trusted to manage your grant campaign, cover all the bases below.
Goals Icon

ESTABLISH GOALS AND DEFINE SUCCESS

  • We’ll work with your church to determine what you would like to achieve with your grant, and map out a plan to get there. Perhaps your top priority is event advertising, or maybe you want to focus on reaching out to those in your community struggling with a felt-need that your ministries can help with. Whatever your focus, we’ll figure out how to get there and how success should be measured.
Conditions Icon

ENSURE GOOGLE’S CONDITIONS ARE MET

  • We’ll manage your Adwords account and campaigns to be certain that all of Google’s requirements are met. You can be confident that your grant will not be in jeopardy with an experienced digital marketing firm at the helm.
Value Icon

GET THE MOST VALUE FROM YOUR GRANT

  • We are experts in the field of managing and optimizing Google Ads. Running efficient, effective advertising campaigns is our forte. Our skill set will help your church get as much value as possible from your grant, and reach as many unchurched people as possible.

CURIOUS WHAT BENEFITS A MANAGED GOOGLE GRANT CAMPAIGN COULD PROVIDE FOR YOUR CHURCH?

GET STARTED

Please use the app below to schedule a time to speak with us that best fits your schedule. We’ll talk about how to make sure your church makes the best use possible of a Google Ad Grant. Our Google Grant Management services start at $395 per month. Alternatively, there are many other methods to Contact Us.