Google Church Search Campaign Landing PagesLast Updated: March 9th, 2020

Google Church Search Campaign Landing Pages make Google Church Search Ads perform better thus delivering better quality traffic to your site.

Google rewards relevancy because they want people who are searching to find what they are looking for. That is why Google assigns a quality score to each keyword in your campaign when you are running a Google Search Campaign for your church. That is also why we recommend Google Search Campaign Landing Pages. Using optimized Landing Pages not only delivers your visitors the relevant content they were looking for, but also brings engaged visitors to your site.

Churches can generate excellent web traffic from the 11 Million people per month who are searching for answers to their Felt Needs including crisis support, prayer support, marriage support, parenting support, community outreach, serving, youth activities, grief care, addiction recovery, Bible study, nearby churches, life groups, personal finance, and other services provided by churches. We discussed this in a blog here.

All of this traffic should click through to an optimized Landing Page so that the visitor is delivered exactly what they were searching for.

For example, a person searching in Google for ‘parenting classes’ would be disoriented if they abruptly land on a church’s page that doesn’t clearly contain content about ‘parenting’. This is judged as a lack of relevancy and as a result would be given a low Google Quality Score.

People searching Google expect relevant results, and people immediately back out of a website when they are served irrelevant results. This is called a bounce.

Google Quality Score

Your Google Quality Score is an estimate of the quality of your keywords, landing pages, and ads. Higher scores lead to more traffic and therefore better search positions. Your Quality Score is reported by Google on a scale of 1-10 and is based on:

1. Your expected clickthrough rate
2. Ad relevance
3. Landing Page experience.

The more relevant your ads and landing pages are to the person who is searching, consequently the more likely it is that you’ll see higher Quality Scores. This is why you need Google Church Search Campaign Landing Pages.

For a Google Search campaign to be successful, it must link to an optimized landing page. Optimizing the landing page means using keywords, meta tags, headings and descriptions that are relevant to your active ministries. This produces these vital benefits:

1. You’ll open the door for Google Search Felt Needs Advertising Campaigns that have a high Google Quality Score.
2. That high score will make the Ads work well (see Google Quality Score definition below) and consequently drive quality traffic.

When your Landing Pages are set up properly here’s what happens when a person searches for ‘parenting classes’:

Another benefit of a high quality score is your church’s website will receive organic keyword traffic landing on key ministry Landing Pages. This is because people will be served those pages when they search for Felt Needs such as crisis support, prayer support, marriage support, parenting support, community outreach, serving, youth activities, grief care, addiction recovery, Bible study, life groups, personal finance, and other services provided by churches.

Here is an excellent article about Google Quality Score.

Church Landing Page Checklist

Here is a checklist of the important attributes of a Google Church Search Campaign Landing Page. Doing the things in this list will result in a Landing Page with a high Google Quality Score.

1. Write a title that matches the Focus Keyword in the Google Search Campaign
2. Give your Landing Page a Meta Description that is relevant to the Keyword and Ad in the Google Search Campaign.
3. Write your Focus Keyword into a Meta Description that is no more than 156 total characters
4. Write the Focus Keyword into the first paragraph of the page
5. Tag the Landing Page with keywords that match the keywords in the Google Search Campaign
6. Tag images that appear on the Landing Page with alternative text that matches the focus Keyword in the Google Search Campaign
7. Include the Focus Keyword in the page’s URL
8. Compose your Landing Page with a minimum of 300 words
9. Position your Landing Page as a transition point between the Google Search Campaign and additional relevant content on the church’s website
10. Insert your Focus Keyword into your Landing Page at least once for every 100 words

Try our new Free Church Website SEO Audit tool to analyse your website, and also to get improvement suggestions.

Sample Google Church Search Campaign Landing Pages

Important Church Landing Pages have the following attributes:

1. They support keywords that resonate with the core of Christ’s message
2. Their keywords generate sufficient Google traffic
3. The keywords associated with the Landing Pages impact a meaningful percentage of people
4. There is often a shortfall of relevant content on a churches website for the keywords associated with these Landing Pages

Here are links to examples of Google Church Search Landing Pages:

Parenting Support at Cornerstone Church

Singles Support at Cornerstone Church

Crisis Support at Cornerstone Church

Divorce Support at Cornerstone Church

Marriage Support at Cornerstone Church

Personal Finance at Cornerstone Church

We Offer Church Landing Pages Within Your Domain

In this section we outline Landing Page services we offer to churches and in addition, how it can help your website. We create your Felt Needs Landing Pages using our tools that enable us to place the Landing Pages within your church’s domain so retaining us to create the Felt Needs Landing Pages is the best option for many churches.

Here are some of the specifics using the keyword ‘Divorce Support’ as an example:

• The branding, colors, and fonts will match your church’s website.
• The URL is a sub-domain of the church’s website as follows: churchname.com/divorce-support/
• The URL should be the Focus Keyword
• An optimized Heading, Title and Meta Data for the landing page will maximize the quality score for the ads sending traffic to the page, like so:
  • Title: divorce support
  • Keywords: divorce support, divorce papers, file for divorce
  • Description: Divorce support is available at [church name]. We welcome, love, and accept people who are in the midst of a marital crisis.

How to Implement Church Landing Pages

The only help needed from the church’s web developer is to place a snippet of code on the church’s website which takes just 15 minutes.

Your Google Quality Score will benefit greatly from these pages, and consequently, you will increase your traffic to the site.

Here are some important advantages to a church using us for Felt Needs Landing Pages:

1. We have full control over maintaining the Google Quality Score and ad relevance for the Search Campaign with no need to take the time of the church’s web developer and no time delays.
2. We have instant control over trying variants to improve click throughs and decrease bounces with no need to take the time of the church’s web developer and no time delays.
3. Our team acquire definitive analytics on page visits, click-throughs, and conversions that occur from the Ad Campaign and make adjustments in real time.

The cost is $350 per Landing Page, and most churches pay for the Landing Pages in a one-time lump sum.

Having 5 to 50 of these Landing Pages can greatly benefit churches and deliver your visitors a more targeted message. If your church is on a tight budget we’ll find a way to work with you on Landing Pages. In some cases we can divert a portion of your monthly Felt Needs Google Search Advertising subscription dollars toward building these landing pages.

To Get Started

Contact Jason Hamrock or Kevin Peck, or use the Contact Us button.

Jason Hamrock – Phone: 480-773-9115 | Email: jhamrock@missionalmarketing.com

Kevin Peck – Phone: 602-481-2991 | Email: kpeck@missionalmarketing.com