Digital Church Growth MeasurementLast Updated: July 4th, 2020

Digital church growth measurement is an important way for church leaders to understand how their church growth curve is progressing.

Here are channels that should be measured:

  1. Monthly church website visits
  2. Church Facebook Likes
  3. Church Google activity
  4. Size of church’s email list
  5. Other digital church growth measurement
  6. Church Facebook activity
  7. Church Video Channel views

Digital Church Growth Measurement

When digital traffic is going up, the church is growing. A decrease in digital traffic can be a precursor to a decline in attendance. A critical step for church leaders is to understand the importance of these measurements and then implement a cost effective and reliable way to track this information.

An All-In-One Church Web Traffic Dashboard is a great tool for tracking this important church growth information.

 

Monthly Church Website Visits

Website visits are the most important digital church growth measurement. There are other measurements such as average pages viewed and average time on website that should also be considered.  Try our new Free Church Website SEO Audit tool to analyse your website, and also to get improvement suggestions.

digital church growth measurement

Number of Facebook Likes

How many Facebook Likes your church has is an important digital church growth measurement. How many did it have last year? Did it increase? A good initial goal for a church is to have as many Facebook Likes on it’s main page as it has regular weekly attendees. Over time the church should grow this number to twice the number of weekly attendees.

digital church growth measurement

 

Church Google Activity

When a Google search Ad, Display Ad, or Video Ad is seen, the church registers a Google impression.

Getting the word out to the local community about sermon series, church Holiday events, guest speakers, classes, ministries, and conferences is an important tool for growing the church. Measuring the Google Impressions in the digital church growth measurement system reflects the church’s commitment to reaching a diverse audience outside the walls of the church. The number of times people click on the ads should be measured as well as the click-through-rate (clicks divided by impressions).

digital church growth measurement

 

Church Facebook Activity

Facebook is a very important part of digital church growth strategy and measuring it is a must do for every church. Reach, impressions, clicks, and click-through-rate should all be measured for Facebook activity and for Facebook campaigns. A healthy trend will show all of these measures moving upward.

digital church growth measurement

 

Church Video Channels Views

The church’s video channel is a powerful tool. The more views the better. Growing video views helps church growth. Tracking this growth provides an important digital church growth measurement.

digital church growth measurement

 

Size of Church’s Email List

Email is still a very important church communication tool. A healthy church has a growing email list.

digital church growth measurement

 

Other Digital Church Growth Measurement

Instagram Followers and activity can and should be measured also. Some churches choose to utilize other digital channels such as Twitter and Pinterest.

Always remember, if it’s being deployed it should also be measured.

digital church growth measurement

 

For Further Reading About Church Growth

read more

Church growth is a multifaceted subject that encompasses many important activities such as establishing healthy small groups, being racially inclusive, members inviting friends and relatives to church, community involvement, and quality of sermons. Of course following the whispers of The Holy Spirit is the main thing.

Church marketing and advertising are tools to help with other fundamental activities; not to replace them.

We are impressed by the materials written by Thom S. Rainer on the subject of church growth. We especially like The Book of Church Growth. We’ve also have been impacted by Autopsy of a Deceased Church and Rick Warren’s Purpose Driven Church.

I have been struck again and again by how important measurement is to improving the human condition.

Bill Gates

 

In conclusion, digital growth measurement is an important metric for church leaders to track.

To Get Started

Missional Marketing is a dedicated Christian communications firm working with Christian Churches and Organizations across the country, and we are also a Top 5% Certified Google Partner. So get in touch today, and we can get you started.

Contact Jason Hamrock or Kevin Peck, or use the Contact Us button.

Jason Hamrock – Phone: 480-773-9115 | Email: jhamrock@missionalmarketing.com

Kevin Peck – Phone: 602-481-2991 | Email: kpeck@missionalmarketing.com

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Here are channels that should be measured:

  1. Monthly church website visits
  2. Church Facebook Likes
  3. Church Google activity
  4. Size of church’s email list
  5. Other digital church growth measurement
  6. Church Facebook activity
  7. Church Video Channel views

Here are some examples of ministries commonly found in the church:

-Marriage Ministry
-Preschool Ministry
-Care Ministry
-Art's Ministry
-Parenting Ministry
-Kids Ministry
-Divorce Care Ministry
-Sports Ministry Ministry
-Singles Ministry
-Students Ministry
-Post Abortion Ministry
-Café
-Relationship Ministry
-Adult Ministry
-Mental Health Ministry
-Bookstore
-Life Group Ministry
-Senior Ministry
-Recovery Ministry
-Prayer Ministry
-Men's Ministry
-Counseling Ministry
-Bible Study Ministry
-Women's Ministry
-Chronic Illness Ministry
-Financial Ministry
-Visitation Ministry

Positioning your church ministries on Google to fuel church growth is a very different strategy. But it is one that is guaranteed to increase your church’s online exposure in your community. The best part of this growth strategy is that you don’t have to start anything new- you already have men’s, women’s, and children’s ministries up and running.

Effectively positioning your church ministries on Google so that searchers are quickly directed to your page is a process. This is achieved using a combination of keyword-rich content, and paid advertising campaigns.

Churches must maximize church website SEO, church Facebook advertising, and church Google advertising. There are an abundance of inexpensive or even free tools that churches can exercise for this task. While church growth on Google or church growth and Facebook may seem to not compliment one another, they are, in fact, tandem pursuits. Finally, collaborating with a church marketing consultant is an increasingly valuable investment. Church ministry is about reaching people where they are, and a church marketing consultant will help maximize the ministry potential of church web traffic.

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