We provide a four-month church web traffic consulting arrangement to grow your church and/or organization’s web traffic, improve your website user’s experience, and also increase website conversions. We deliver specific written guidance on building your website’s traffic, and also on its effectiveness as described below.
This is not a website development contract. It is an expert process that provides your communications team and web developer with concrete guidance and action steps on vitally important web infrastructure improvements.
This is way more than Search Engine Optimization (SEO). This touches every aspect of your web infrastructure with expert guidance.
Chuck Donnels – Co-Founder of Missional Marketing
Here is a list of what is accomplished with this consulting arrangement:
- Implement Web Traffic Measurement Tools
- Implement Conversion Tracking
- Evaluate Your Fundraising/Online Giving User Experience
- Set-Up Your Web Advertising Platform
- Evaluate Your Website User Experience
- Assess Your Website’s Story Telling
- Evaluate Your Google Tools Usage
- Create Your Content Development Plan
- Evaluate Your Website’s Mobile Experience
- Evaluate Your Social Media Channels
- Assess Your Internal Traffic Optimization
- Evaluate Your Email Infrastructure
Church Web Traffic Consulting
Over a four month period we will consult and provide guidance in the 12 key areas which are described in detail below.
From a web traffic measurement perspective:
We guide you toward effectively deploying analytics and creating web traffic dashboards so that you can measure progress toward web traffic generation goals. Web traffic measurement is done early on so we can benchmark your organization’s current traffic levels.
From a conversion tracking perspective:
We make specific suggestions on improvements that will lead website visitors to take desired action such as register, subscribe, join, or buy. Do you use Landing Pages with specific calls-to-action? Do you use Google and Facebook conversion code? Have you been using retargeting code? Because if you haven’t, we place code on your website. We do this early on because time is of the essence in tracking website visitors.
From a fundraising/online giving perspective:
We examine your church or organization’s online giving software, and also check it for effectiveness by examining the user experience to look for any possible donation process disrupters and provide concrete action items if we encounter any friction points. This is done first because of the reality that every organization needs cash inflows to carry out their ministry.
From a web advertising perspective:
We also consult with your organization and create a comprehensive Web Advertising Plan that sets up the infrastructure and provides you with specific guidance on Google Display, Google Search, Facebook and Instagram, and YouTube advertising channels and budgets. We do this early on so your church or organization is positioned to promote any event, ministry, sermon series or activity on short notice.
From a user experience perspective:
We take a hard look at your website as outsiders and we answer important questions like does your website fit the branding of your church or organization? Does your website play to your target audience? Can we easily find the most important information first? Are you effectively using video content? Do the pictures you have on your website accurately represent your true audience?
From a story telling perspective:
We determine whether your website tells your organization’s most compelling, life changing stories and deliberately guides your team toward generating high quality content that tells those stories.
From a Google Tools perspective:
We evaluate if your website is technically optimized. Our first step is to conduct a Website Audit. We research the keywords that your website (and each page within your website) is to be optimized to. You can find out what keywords your church website is currently optimized for with our Keyword Analyzer tool. We check to make sure you are properly utilizing all Google Tools including Google Analytics, Google Places, Google+, Google Search Console (Formerly Webmaster Tools), and YouTube. We also check the site structure for h1 tags, meta-descriptions, links, blog structure, text, site-map, and keywords within the written copy. In addition, we also check to see if all images are labeled correctly.
From a content development perspective:
We consult to see what forms of video, audio, educational and textual content are currently being generated and make sure they are tagged and posted in a manner that increases your website’s relevancy and authority as viewed by Google’s Penguin Algorithm. We break down each page and give you a plan to update them, and we also provide you with guides for writing the content for each page that include the keywords for each page and other guidelines. Lastly, we make sure your content is in compliance with Google’s content guidelines, and also provide guidance on appropriate link building to improve your website’s compliance the Google’s Algorithm including Google RankBrain.
From a mobile perspective:
We check to make sure your website looks good on all tablets and smart phones and identify any pages that need to be fixed.
From a Social Media (Facebook, Twitter, Instagram, etc.) point of view:
We make sure your Social Media strategies are consistent with your web optimization strategy and provide a baseline Social Media Plan. We make sure you have deployed Social sharing widgets such as Like, Follow, Share, Send, and Quote Widgets.
From an internal traffic perspective:
We guide you toward running all possible internal web traffic through your website. This entails planning for your content to be hosted within your domain.
From an email perspective:
We evaluate your opt-in and send infrastructure to make sure it gains recipient permission, directs traffic to your website, provides social media connectivity, and also contains retargeting code.
The First Month of Church Web Traffic Consulting
At the beginning of the month, you will complete an online questionnaire that provides the information we need to do these four things:
- Implement Web Traffic Measurement Tools
- Implement Conversion Tracking (Place retargeting code on your site)
- Evaluate Your Fundraising/Online Giving User Experience
- Set-up Your Web Advertising Platform
During month one, we’ll also prompt you to look ahead and identify compelling stories that will be needed for Month 2.
At end of month, we’ll go over the progress with you.
Month 2 of Church Web Traffic Consulting
At the beginning of the month, you will complete an online questionnaire that provides the information we need to do these four things:
- Evaluate Your Website User Experience
- Assess Your Website’s Story Telling
- Evaluate Your Google Tools Usage
- Create Your Content Development Plan
At end of month, we’ll go over the progress with you.
Month 3 of Church Web Traffic Consulting
At the beginning of the month, you will complete an online questionnaire that provides the information we need to do these two things:
- Evaluate Your Website’s Mobile Experience
- Assess Your Social Media Channels
At end of month we’ll go over the progress with you.
Month 4 of Church Web Traffic Consulting
At the beginning of the month, you will complete an online questionnaire that provides the information we need to do these two things:
- Evaluate Your Internal Traffic Optimization
- Evaluate Your Email Infrastructure
At end of month, we’ll go over the progress with you.
Pricing
The cost for this comprehensive church web traffic consulting service is $4,000. It is a four-month plan with $2,000 paid up front, $1,000 paid in month two, and $500 for months three and four. We also require the purchase of Web Traffic Dashboard product for a $100 Set-Up Fee and $180 per year subscription.
Notes:
- There is an online questionnaire that the client completes for each of the four months, so we can capture the information we need to do the work.
- For clients who are unable to make the suggested changes to their online infrastructure as fast as we provide the suggestions, we can extend the agreement at a rate of $500 per month until they are done. This will provide ongoing expertise and accountability through completion.
- We also offer a scaled down version of this project for smaller churches. Ask Jason Hamrock or Kevin Peck for details.
Try our new Free Church Website SEO Audit tool to analyse your website, and also to get improvement suggestions.
To Get Started
Missional Marketing is a dedicated Christian communications firm working with Christian Churches and Organizations across the country, and we are also a Top 5% Certified Google Partner. So get in touch today, and we can get started on your Church Advertising Campaign.
Contact Jason Hamrock or Kevin Peck, or use the Contact Us button.
Jason Hamrock – Phone: 480-773-9115 | Email: jhamrock@missionalmarketing.com
Kevin Peck – Phone: 602-481-2991 | Email: kpeck@missionalmarketing.com