Church Web Engagement Maximizer
Helping Church websites get more visitors from Google and making it easier for users to interact with them.
Website SEO
Search Engine Optimization (SEO) helps Church websites show on Google (and other search engines) when people are searching for a Church.
This includes making sure a website is easy to navigate, that it contains relevant information, and that it loads quickly.
Web Analytics
A website is only good if it accomplishes the goals set for it. Whether it’s getting more website visitors or increasing online giving, we use tools that help make sense of how well a website is performing. We then use this information to inform future decision making.
Engagement Optimization
Spending time growing the number of people visiting a Church website is step one. Step two is helping those people accomplish the things that are valuable to a Church.
Maybe the goal is for visitors to watch an intro video or download a PDF. Maybe it would be helpful to know if one call-to-action is more effective than another. Perhaps your church homepage or “Plan a Visit” page are missing key elements that drive user engagement.
Our Engagement Optimization services help Churches not only see what users are doing when they are on a website (ie. where they click, how far the scroll down) but we’ll also help improve the number of meaningful interactions taking place.
To see examples of engaging church samples with strong calls-to-action, visit our CHURCH CALL TO ACTION SAMPLES page.
The Process
Through years of hands-on experience, we’ve developed a proven method for helping Churches improve the effectiveness of their website.
Research
Collecting data, identifying issues, becoming familiar with your current setup
Planning
Taking findings from research and planning task priorities/schedule
Implementation
Implementing the plan
Optimization
Refining the plan using Analytics and User Testing
Step 1 – Research
The first step is to get familiar with a Church’s website and determine its health.
Tasks could include:
- SEO Audit
- Keyword Research
- Search Console setup
- Google Analytics setup
- User Behaviour tracking setup
Step 2 – Planning
Once we have collected data and looked everything over, we are then able to put together our plan.
Tasks could include:
- Content planning/suggestions
- Website optimization planning
- Determining high-value goals for the website
Step 3 – Implementation
After we’re done with our research and planning we then put everything into practice.
Tasks could include:
- Optimizing the website for SEO
- Writing SEO optimized content
- Optimizing the Google Analytics account
- Setting up goal tracking
- Setting up user behaviour tracking software
Step 4 – Optimization
Things don’t stop after we begin implementation. Part of what makes Missional Marketing unique is that we’re always looking for ways to improve/refine what we do to give Churches the best possible results.
Tasks could include:
- Creating Monthly Reports
- Running A/B tests to see if certain elements or calls-to-action perform better
- Analyzing heatmaps, click maps and scroll maps
CHOOSE A PLAN THAT’S RIGHT FOR YOU
STARTER
Key Focus: Health
WHAT’S INCLUDED
STANDARD
Key Focus: Growth
WHAT’S INCLUDED
PREMIUM
Key Focus: Performance
WHAT’S INCLUDED
Ready to Get Started?
If you want to learn more about our Church Web Engagement Maximizer and how it can help your church grow, book an appointment below, or give us a call at 480-420-2007 to speak with one of our experts!