Church Web Engagement Maximizer

Helping Church websites get more visitors from Google and making it easier for users to interact with them.

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What We Do

Our Church Web Engagement Maximizer is perfect for Churches looking to improve the overall effectiveness of their websites. There’s more to a site than just making it look pretty, it also needs to be effective. Our team uses a combination of digital marketing skills (Search Engine Optimization, Web Analytics, and User Engagement Optimization) to help Church websites both reach more people and be more engaging.
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website-seo
website-seo

Website SEO

Search Engine Optimization (SEO) helps Church websites show on Google (and other search engines) when people are searching for a Church. 

This includes making sure a website is easy to navigate, that it contains relevant information, and that it loads quickly.

web-analytics

Web Analytics

A website is only good if it accomplishes the goals set for it. Whether it’s getting more website visitors or increasing online giving, we use tools that help make sense of how well a website is performing. We then use this information to inform future decision making.

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Engagement Optimization
Engagement Optimization

Engagement Optimization

Spending time growing the number of people visiting a Church website is step one. Step two is helping those people accomplish the things that are valuable to a Church.

Maybe the goal is to get them to watch an intro video or download a PDF or maybe it would be helpful to know if one call-to-action is more effective than another.

Our Engagement Optimization services help Churches not only see what users are doing when they are on a website (ie. where they click, how far the scroll down) but we’ll also help improve the number of meaningful interactions taking place.

The Process

Through years of hands-on experience, we’ve developed a proven method for helping Churches improve the effectiveness of their website.

Research

Collecting data, identifying issues, becoming familiar with your current setup

Planning

Taking findings from research and planning task priorities/schedule

Implementation

Implementing the plan

Optimization

Refining the plan using Analytics and User Testing

Step 1 – Research

The first step is to get familiar with a Church’s website and determine its health.

Tasks could include:

  • SEO Audit
  • Keyword Research
  • Search Console setup
  • Google Analytics setup
  • User Behaviour tracking setup

Step 2 – Planning

Once we have collected data and looked everything over, we are then able to put together our plan.

Tasks could include:

  • Content planning/suggestions
  • Website optimization planning
  • Determining high-value goals for the website

Step 3 – Implementation

After we’re done with our research and planning we then put everything into practice.

Tasks could include:

  • Optimizing the website for SEO
  • Writing SEO optimized content
  • Optimizing the Google Analytics account
  • Setting up goal tracking
  • Setting up user behaviour tracking software

Step 4 – Optimization

Things don’t stop after we begin implementation. Part of what makes Missional Marketing unique is that we’re always looking for ways to improve/refine what we do to give Churches the best possible results.

Tasks could include:

  • Creating Monthly Reports
  • Running A/B tests to see if certain elements or calls-to-action perform better
  • Analyzing heatmaps, click maps and scroll maps

CHOOSE A PLAN THAT’S RIGHT FOR YOU

STARTER

Key Focus: Health
WHAT’S INCLUDED
  • ✓   Basic Google Analytics Setup
  • ✓   Google Search Console Setup
  • ✓   Basic SEO Audit (SEM Rush or Ahrefs crawl/output)
  • ✓   Bi-Monthly SEO Scans/Crawls
  • ✓   Keyword Research (10-50 keywords)
  • ✓   Content Suggestions
  • ✓   Bi-Monthly Report (high-level analysis / recommendations)
  • ✓   SEO Maintenance

STANDARD

Key Focus: Growth
WHAT’S INCLUDED
  • ✓   Custom Google Analytics Setup
  • ✓   Google Search Console Setup
  • ✓   Standard SEO Audit (1-2 pages of findings / recommendations)
  • ✓   Bi-Monthly SEO Scans/Crawls
  • ✓   Keyword Research (50-200 keywords)
  • ✓   Keyword Framework (taking the findings of the KWR and attributing to the Sitemap)
  • ✓   Content Suggestions/Planning
  • ✓   Bi-Monthly Report (in-depth analysis / recommendations)
  • ✓   Link Building
  • ✓   Bi-Monthly Heatmap/Click Map Reports
  • ✓   Call Tracking (using CallRail or similar service)
  • ✓   SEO Maintenance

PREMIUM

Key Focus: Performance
WHAT’S INCLUDED
  • ✓   Custom Google Analytics Setup
  • ✓   Google Search Console Setup
  • ✓   Full SEO Audit (findings / recommendations / specific issues)
  • ✓   Bi-Monthly SEO Scans/Crawls
  • ✓   Keyword Research (200+ keywords)
  • ✓   Keyword Framework (taking the findings of the KWR and attributing to the Sitemap)
  • ✓   Content Suggestions/Planning
  • ✓   Bi-Monthly Report (in-depth analysis / recommendations)
  • ✓   Link Building
  • ✓   Bi-Monthly Heatmap/Click Map Reports
  • ✓   Call Tracking (using CallRail or similar service)
  • ✓   Monthly A/B & Multivariate Tests
  • ✓   Content Writing
  • ✓   SEO Maintenance

Ready to Get Started?

If you want to learn more about our Church Web Engagement Maximizer and how it can help your church grow, book an appointment below, or give us a call at 480-420-2007 to speak with one of our experts!