Church Stewardship Ministry Growth Campaigns provide traffic to your Church Stewardship Ministry from people seeking help with budgeting, retirement, and debt.
Did you know that every day people outside the church and around your campus search for a ministry you offer? Doesn’t it make sense to connect with these people and let them know you have a solution to their problem?
The information in the Blog was shared with the audience at the 2017 CSN Annual Forum that occurred in Dallas, Texas.
Google Searches for Church Stewardship Ministry Growth Campaigns
People are searching Google for help with Christian Stewardship related needs.
Let’s take the keyword ‘retirement planning’ around Gateway Church in the Dallas, Texas area as an example. There are 882 searches each month for this search term. With a Google Search Campaign you can be at the top of the page for these 882 searches. As a Google Partner, we are able to forecast how many clicks you will get with big data analytics.
The goal is to provide those who search Google with a solution to meet their need and build a platform to bring these people in so your Church Stewardship Ministry can go deep to the heart of the issue.
People are searching Google for help with other money matters. The chart below shows Google local keyword traffic for financial keywords for five of our prominent megachurch clients. As you can see, people are searching about 401k, annuities, bankruptcy, debt consolidation, IRA, life insurance, living trust, retirement planning, wills, and budget.
| Keyword | Gateway Church - Texas | Central Christian Church- Arizona | Saddleback Church - California | Christ Fellowship Church -Florida | Vineyard Church - Ohio |
|---|---|---|---|---|---|
| 401k | 7072 | 4105 | 3954 | 1408 | 3764 |
| annuities | 1227 | 883 | 1009 | 402 | 749 |
| bankruptcy | 2510 | 2271 | 2091 | 940 | 1750 |
| debt consolidation | 530 | 475 | 365 | 152 | 185 |
| ira | 3097 | 2376 | 3709 | 850 | 1635 |
| life insurance | 5931 | 4252 | 4160 | 1076 | 2751 |
| living trust | 426 | 370 | 1095 | 94 | 124 |
| retirement planning | 882 | 626 | 1138 | 308 | 665 |
| wills | 775 | 576 | 532 | 213 | 912 |
| budget | 11000 | 6150 | 4043 | 3000 | 2800 |
Your church Stewardship Ministry exists to help people with these kinds of questions so it makes perfect sense for you to make yourself visible to the people who are searching. And ministry growth means church growth.
Ads for Church Stewardship Ministry Growth Campaigns
The Google Search Network is a great tool for attracting people who need guidance with their personal finances. Ads can be connected to Ad Groups and Keywords. The table below shows the Ad Groups and Keywords of a typical Church Stewardship Ministry Growth Campaigns.
| Ad Group | Keyword #1 | Keyword #2 | Keyword #3 | Keyword #4 |
|---|---|---|---|---|
| Money Trouble | Debt Consolidation | Bankruptcy | Foreclsosure | Defaulted Loan |
| Retirement Planning | 401k | IRA | Annuities | Social Security |
| Budgeting Guidance | How to Budget | Housing Expense | Car Loan | Entertainment Budget |
| Estate Planning | Living Trust | Living Will | Charitable Trust | Life Insurance |
The image below shows a Church Stewardship Ministry Growth Ad triggered by the Keyword ‘Retirement Planning’.
There are very specific requirements for Google Search Ads to maintain their Google Quality Score which are described in our blog titled Church Google Quality Score.
Landing Pages for Church Stewardship Ministry Growth Campaigns
It is very important that people who click through a Google Search Network Ad run by a church Stewardship Ministry land on a page that is relevant to the ad that they clicked on.
The image below is hyperlinked to a sample page.
There are very specific requirements for a Landing Page which are described in our blog titled Google Church Search Campaign Landing Pages. When executed correctly, church ministries can fuel church growth on Google.
Christian Stewardship Network
Here at Missional Marketing we are very proud of our long term support of Christian Stewardship Network. We have sponsored their Annual CSN Forum for many years. CSN is an abundant source of Christian Stewardship Best Practices.
They are a network of stewardship pastors and leaders who serve in local Christian congregations. Their mission is simple yet profound: connect stewardship pastors and leaders and help them be the absolute best they can be!
We shared the information in this blog about Stewardship Ministry Church Growth Campaigns at their 2017 forum and received a very enthusiastic response.
CSN Board Members Chris Goulard of Saddleback Church and Gunnar Johnson of Gateway Church are pictured below at a CSN event.
Campaigns for Other Ministries
We can also provide your church with Felt Needs Campaigns to support other Ministries as described in our blog titled Felt Needs Google Church Search Campaigns.
We can support your Easter Outreach efforts as described in the article titled Church Online Easter Advertising.
To Get Started
Missional Marketing is a dedicated Christian communications firm working with Christian Churches and Organizations across the country, and we are also a Top 5% Certified Google Partner. So get in touch today, and we can get started on your Church Marketing Campaign.
