In today’s world, when people are faced with a problem, more often than not they turn to Google. For this reason, it is important that your church marketing must reach people who search Google for answers. Google is by far the most effective source of traffic for a church’s website. However, Google is only effective if your church’s website is on the first page of the search results.
If your site is appearing on page two or lower, it will receive only a tiny fraction of the traffic it could be getting. There are a number of steps that you can take to help your site climb up the search rankings. These steps are modifications you can make to your website to optimize it for Google. This process is called Search Engine Optimization (SEO). SEO is what makes your site appear above other churches in your area when people search for terms such as ‘churches near me’.
Understanding How Google Search Works
Google prides itself in providing searchers with the most locally relevant results possible. It wants to suggest content that’s likely tied to the searcher’s current location. So, when a church covers religious topics in depth, there’s a good chance it can outrank other similar websites in its area.
It is important to use high value keywords throughout your content. Google will use these keywords to form a picture of what your website is all about. The more content you have on your site, and the more keywords the content contains, leads to a better chance of ranking highly in the Google Search rankings. However, there is a fine balance to be struck. Adding too many keywords into your content is called keyword stuffing, and Google can actually penalize your site for this practice. Find out what keywords your church website is currently optimized for with our Keyword Analyzer tool.
Online Church Marketing for Search Engines
While SEO can seem a bit daunting at first, it is based around some basic principles. Some essentials include:
- H1 Header tags: Google really cares about page headers, and this can make or break a site. The H2 header tags for sections of posts and pages are also vital to SEO success because they detail the depth of the content. These are important factors assessed by Google’s crawlbot for ranking purposes. Other tags such as Title Tags and META Tags are also important.
- Long-tail optimization: A new site can start picking up traffic right away by optimizing for long-tail search terms. These are keywords that Google considers related to the High Value Keywords. There will be less competition, and the initial visitors can help boost the site’s overall ranking metrics — such as bounce rate, time on page, etc.
- Become the solution: While factoring in long-tail search phrases, build out pages that offer solutions for these searches. Think of what a potential church-goer would look up online. These phrases often relate to marriage and parenting support, life events, religious activities, and direct answers to questions regarding faith and God.
Many churches have the right content already, but that content lacks the proper optimization for search ranking purposes. The fundamentals can be hard to grasp for a beginner, but a professional online church marketing agency can eliminate the struggle.
Read our post “8 Ways You Can Help Google Grow Your Church” to learn more techniques for online church advertising through organic search optimization.