Where to Start with Communications for Your Church | Sarah Robison

Bart Blair Leave a Comment

Struggling to start your own Church Communications? Sarah Robison of Gwinnett Church shares what she has learned starting her own team.

Podcast Transcription

SHOW TRANSCRIPT

Sarah-Robison.mp4
Bart Blair: [00:00:02] All right. Here we go. Countdown. I’m going to jump right in in three, two.

Bart Blair: [00:00:06] Hey, Sarah Robison, thanks so much for joining Jason and me on the show today. We’re glad to have you as our guest.

Sarah Robison: [00:00:14] Thanks so much. I’m happy to be here. Thanks for asking me.

Bart Blair: [00:00:17] Hey, so what we love to do when we start out this podcast is just have our guests share a little bit about their story and their background. So we don’t really know you very well, in fact, we were just kind of getting acquainted before we started recording and I said, wait, we’re not going to learn all about Sarah until we start recording so we can get all the good stuff. So why don’t you share a little bit about your background, how you got into ministry, what kind of work you’ve done maybe before ministry or during ministry, and how you ended up at Gwinnett. And then we’ll talk a little bit about the church itself.

Sarah Robison: [00:00:45] Sure. Well, I have been at Gwinnett Church since 2018, but before that, I was working at a church in Pittsburgh for several years in a similar communications role. I’m from Pittsburgh, so Atlanta, where I am now, is the only other place I’ve lived besides Pittsburgh. But still, a big Steelers fan, it didn’t work out for me last year, but I’m hanging in there. But I worked, like I said, in a similar role at a different church in Pittsburgh in communications for about five years before I moved down here. Ministry was not what I thought I was going to be doing for my career. I went to college for advertising and marketing, and I’ve always loved that, I love the messaging and the psychology of it and that sort of thing. And I ended up actually working at a church while I was in college, to help me kind of get through paying for that. And while I was there, I just kind of learned, wow, I really care about what we’re doing. I care about the work of ministry and just have been really fortunate to find how my abilities and just my interest in messaging and in marketing and that sort of thing can be applied to the church world. And so I’m very grateful that I’ve had several opportunities to work in communications within the context of ministry because there are two things that I love that just got to be combined.

Sarah Robison: [00:02:08] But like I said, I’ve been at Gwinnett since 2018 now, and I came here for a different job that was not communications at all but wanted to be part of Gwinnett Church, and so when there was an opportunity, I moved down here and started that. And then about a year and a half in, I started to take on some responsibilities in the context of communications here, and then it just grew into my full-time role, so that’s what I’m doing now.

Jason Hamrock: [00:02:34] Did they not have a communications director before you?

Sarah Robison: [00:02:38] They did not, I’m the first one.

Jason Hamrock: [00:02:40] Wow, wow, wow, so you got to pioneer the position.

Sarah Robison: [00:02:46] I’m still pioneering, in fact.

Jason Hamrock: [00:02:47] You’re still pioneering.

Sarah Robison: [00:02:49] Yeah.

Bart Blair: [00:02:49] Well, we’re going to unravel that a little bit here in just a minute. I have a question, though. So when you went into school and you were studying marketing, and that was the direction that you were headed, what did you think you were going to end up doing? Like what was, before you realized that ministry was your call, what was your dream?

Sarah Robison: [00:03:08] I kind of thought I would just end up probably at a marketing agency or something like that. I really love writing, I’ve always loved writing. So I thought I’ll probably end up something in copywriting or something like that for an agency, but I just didn’t think it was going to be at a church and then found out, oh, I care about this, so thankfully I kind of get to do that at a church.

Jason Hamrock: [00:03:28] Wow.

Bart Blair: [00:03:29] Okay. All right, that’s awesome. Well, tell us a little bit about Gwinnett. And I mean, you said you moved there to do something different than what you’re doing now? There are probably a lot of people listening to our podcasts that are maybe familiar with Gwinnett, it’s a church with a great reputation and has been known for some things. You obviously wanted to go there, you wanted to relocate from Pittsburgh to Atlanta, which is a very interesting move. What was it about the church that attracted you there? And then just kind of give our audience a bit of an overview of what the church is all about.

Sarah Robison: [00:04:03] Yeah. So Gwinnett Church is just outside of Atlanta, this church has been here for about, just a little over ten years now. But we are connected to North Point Community Church, so Andy Stanley is our founding pastor and we’re part of a whole network of churches now around the Atlanta area. But I actually worked for, the church I worked for in Pittsburgh, it’s called a network church. And so it’s very similar, it’s the same structure, the same model, same way of doing church as what we’re doing at Gwinnett and North Point and that sort of thing. So basically, it’s just these network churches basically say, hey, we want to do church the same way, and so they get to implement a lot of the same structures where they are. So I was part of a church like that in Pittsburgh, and through that connection that we had to North Point and these churches in Atlanta, I used to just come down here every now and then just to learn from what North Point and Gwinnett were doing and some other churches. I would come to spend a Sunday morning here and just observe and hang out with people just to see, hey, what is this look like here? So I could learn some things and then take them back to our church in Pittsburgh.

Sarah Robison: [00:05:09] And interestingly enough, my very first time at Gwinnett Church, which was about eight years ago now, I came just to learn and observe. And when I left that day, I thought, I think I want to be part of this, there’s just something really special about this place. And I didn’t come down here with that objective in mind at all, I just came to observe, like I said. But there really is something special about Gwinnett, people say that a lot, and I think it really is because it feels like a family here. It feels like family being on staff, but it feels like family, I think, once you just step on the campus, there’s just something very familiar about it, very approachable, and I love that, that just drew me here. So it took a few years, but I got here eventually and I have been really happy to be part of this place since then.

Jason Hamrock: [00:05:59] Wow. So you took over the role of communications, I think you said like about a year and a half ago, right, was that when?

Sarah Robison: [00:06:07] It was about a year and a half into my role, so about two and a half years now.

Jason Hamrock: [00:06:11] Okay. Okay. So, wow, so you’re pioneering this thing called communications, and no doubt they are doing something similar to that, but you started to put some organization to it, I’m sure. Then COVID happened, and there’s no blueprint for how you do to church with a pandemic, what was the strategy? Just walk us through what you guys did, and how you’ve gotten back to where you are today?

Sarah Robison: [00:06:42] Uh, yeah, it was definitely an interesting time to be sort of transitioning into this role full time during a pandemic. It was about two months in, I think, and like I said, I had been taking on some responsibilities within the realm of communications here, but it wasn’t my full-time role. And then COVID happened and then it was like, well, we’ve got to communicate a lot of things and we got to communicate them differently now, so we’ve got to figure this out. And that sort of expedited, I think, my transition into this full-time role. And like you said, I mean, nobody knew what they were doing because we’ve never been through a pandemic before. So it was, I think, the biggest shift for a lot of people, I’m sure, is that everything’s got to be online now. So many things in the ways that we would communicate with people from a stage on a Sunday morning, we can’t do that the same way anymore, everything’s got to be online. And really just trying to keep people feeling connected to their church when they can’t physically be here, that was very challenging. We tried a lot of things, and we moved quickly because we had to, and certainly, not all of them worked. But we had a lot of things that we tried on social media and just email campaigns and things like that to try and help people stay connected. We learned the value of things like Facebook Live really quickly, just anything we could really just to try and get people to feel like, hey, I’m still connected to my church even though I can’t physically be there. But we’ve learned some things from that time that we’ve continued, and a lot of things that we have not continued because they didn’t go as planned and that’s okay, but we just experimented. And I think the thing that I love about, this is a part of Gwinnett Church’s DNA anyway, is that we’re willing to try things and fail, and that’s okay. So that was my own tendency sometimes is to want to perfect something before I’ll launch it, and so working at Gwinnett has helped me figure out how to move a little faster into things and don’t wait for it to be perfect, but just try it anyway. And COVID definitely pushed us all into that kind of thinking, which is healthy, I think it was good.

Jason Hamrock: [00:08:47] Yeah, that’s a, I think it’s a healthy strategy. You know, you kind of figure out, okay, this is what we’re about, this is what we want to do, and this is our strategy, but don’t get hung up on that, right? If it fails, then we pivot, we go in that direction now, right? Give me some examples where you have actually done that, where things have changed, and you’ve tried things they’ve failed, but now you’ve tried some other stuff and that’s sticking and that’s growing. So. What’s, what’s a couple of strategies, and the second question is, is that aligned with leadership? Is leadership the one that’s kind of directing that strategy?

Sarah Robison: [00:09:25] Mm hmm. Well, it’s interesting for the second part of what you’re saying, it’s interesting to be part of a whole network of churches because there is an overall structure for what all of North Point Ministries is doing. And then there’s some autonomy, too, between our different campuses because we’re in different communities. I mean, even just our churches across the Atlanta area, we have a church about 40 minutes away from here, that is in just a very different kind of community than we are in Gwinnett. And so they have different needs, and they have a different voice in their communication, as they should and as we should. So, it’s nice that we have, I’m grateful to work for an organization where we do have some autonomy, but then, of course, we have full agreement on our overall strategy that we want to inspire people to follow Jesus. And so that’s the most important thing, and it’s going to look probably different for the way we work toward that goal among our different communities, but that is our goal.

Sarah Robison: [00:10:22] So I’m grateful that we can experiment a little bit, and we definitely had to do that in the middle of COVID. So some of the things that we tried, especially right at the beginning, like I said, we definitely used Facebook Live a lot. We actually had, I think it was that we had a service planned, I think it might have been like a night of worship, something not typical to our Sunday mornings, but we had something like that planned originally and then we went, okay, we’ve got to do this online now. And so just the fastest thing we could do was let’s put this on Facebook Live, and we just had a few of our staff members in the chat during that. And I mean, it just was amazing to see our whole church community come together, chatting with each other throughout the service, and just to think this is a totally different way of doing this, but they feel really connected. So we’ve learned some things from that sort of thing that we’ve done now. Now it’s not a Facebook Live thing, but our full service is on YouTube every Sunday and we have someone in the chat there. Now we record specific online hosting, or we have a host introduce the service speaking specifically to our online audience because that’s a huge group, that’s still about half of our church is online. So we’ve been able to learn some things about, how do we make that online experience help people still feel very connected wherever they are, but this is still their church. So we’ve learned a lot in that regard.

Jason Hamrock: [00:11:49] Do you think, if you had to split up your time, as a communication director, I mean, you can wear a lot of hats and you do wear a lot of hats, I’m sure? How much of your time is spent internally focused versus maybe online or externally focused? Or is there another area that you, like we can worship, or what’s that look like for you and your in your weekly balance?

Sarah Robison: [00:12:12] Yeah. Well, one of the things that like I said, this role has not existed before, and so one of the things that I am still trying to, some of this I’m still trying to figure out. But a big part of my role has been to lead a, it’s a communications team, but it’s really I meet regularly with someone who is in charge of communications for each of our different environments, so our preschool environment, our middle school environment, our production environment, there’s a representative from every environment, it’s about ten people and we meet regularly. And they come with, hey, here’s what we’re communicating in our individual department and what we’re focused on, so I get to hear from all of them about their communication priorities and what they’re focused on right then. But then I come into it with the broader sense of, hey, as a whole church, how does this line up? I want to make sure we’re not going to be like bombarding people in our church with communication, you know, all at the same time about different messages and things like that. So I kind of come in with that broader perspective of what we’re doing as a whole church. So that’s that puts me in a lot of different seats and communicating with each of our environments. But I love that part of my job where I get to kind of pull together and say, hey, where can we maybe put some more strategy to this? Or, you know, your team’s talking about this thing and your team is talking about that thing, we could probably double up on that because it’s kind of the same audience, so let’s be strategic about that. So that’s a lot of my role, that takes up the majority of my week. And then I also work very closely with our lead pastor, he’s my direct boss, and so I communicate with him frequently about what we’re communicating so that he’s aware, but also I want to know from him what is important to him as far as what does he want our church to know? And more than that, what’s the voice he wants to use? So a lot of my time is spent just getting to know how would he say this, and how would he want us to communicate this? So, that’s most of what my week looks like.

Jason Hamrock: [00:14:19] Well, I love what you just said about the group of ten people. And so for our audience, something just popped in my head, it doesn’t matter if you’re working with ten people, thirty people, or four people, you’re the director of communications, but you meet with each department as their communications person, right? And so it’s not like you’re meeting with the student pastor, and he’s just talking to you. No, he’s the communications guy for that department that comes to you, and you’re the director of the whole thing. I really like that actual position and strategy, because collectively you’re all on the same team, right, moving forward. Because your lead pastor is going, this is what we’re doing, this is the vision, this is the strategy, this is where we are headed. I mean, it makes your job a little bit easier, but it’s still a lot.

Sarah Robison: [00:15:08] Yeah, it definitely does.

Bart Blair: [00:15:09] Sarah, so wearing a lot of different hats and Jason talked about things that might make your job easier. Are there any technical tools that you’re using with your team, like Asana, Project Management tools, just Google Sheets and Google Docs? What kind of things are you using that you’re implementing with the rest of the staff on your team to simplify or to streamline what you’re doing, to make sure that you’re executing on the things that you need to be executing on?

Sarah Robison: [00:15:40] The tools we use are really pretty simple. I mean, I am using Google sheets a lot, all of my social media planning is done in Google sheets, and I have a team of people who help me with that, so that’s just easy and accessible for all of us to use. And then really, I mean, this is going to sound obvious, but we use Slack a lot, the different channels there. I use that a lot as far as, I’ll update our staff on, for example, Easter’s coming up this weekend so I’ll update our staff on, hey, here’s how we’re promoting Easter, here are some social media assets you can have if you want to post on your own channels, things like that. So I just use Slack for all of that, and then the different groups I want to communicate with among our staff, and then just Dropbox. So I mean, they’re pretty simple, but those are the three things I use the most.

Jason Hamrock: [00:16:27] Wow.

Bart Blair: [00:16:28] Well, I wish it was obvious that everyone should be using Slack. Jason, is it obvious that everyone should be using Slack?

Jason Hamrock: [00:16:33] Yeah. No, it’s not obvious.

Bart Blair: [00:16:36] Yes, Jason is the Slack champion.

Sarah Robison: [00:16:39] It’s great, yeah.

Bart Blair: [00:16:40] Yeah, it is a really good tool. So as you look at the landscape of churches, you’re in your second church. But really to some degree, it’s kind of like being in the same church because at least from a mission, vision, values standpoint, a lot of the things are very similar. So you’ve served for a couple of different leaders now, what are the things that you’re doing to make sure that you’re growing, that you’re continuing to kind of stay on the forefront of how to be effective, how to use the tools that are available, aside from Slack? Who are you listening to and who are you learning from?

Sarah Robison: [00:17:16] Well, I am very grateful to be part of a whole community of churches here, and so I try to, we don’t necessarily have a person doing my exact role in each of our Atlanta area campuses. The responsibilities are there, but on some campuses, it’s three or four people who are kind of, one person owns this piece, and one person owns that piece, and on some campuses, it is one person, it looks different. But there are people who manage communication in different ways at all of our Atlanta area campuses, and so I try to be intentional about connecting with them and meeting with them, and that’s been a huge support just to be part of a network like that. Because we get to ask each other questions and we get to meet regularly and say, hey, how are you going to promote this thing? How are you going to share that information? And then, of course, a lot of times it’s like, oh, I didn’t think about that. So we kind of get to share a perspective on those things, which has been really, really helpful.

Sarah Robison: [00:18:10] But even before I was part of North Point Ministries and Gwinnett Church, when I was working in Pittsburgh, I tried to be intentional about doing that anyway, and kind of I didn’t have a built-in network, but I try to just make one. And a lot of it came from just being intentional about connecting with people who were at these Atlanta area churches even before I moved here and worked here. But a lot of times just those conversations bring up whole new ideas and perspectives that I just wouldn’t have otherwise. In this role, I think, I’m very focused on communications, and I’m really the one at our campus whose job is communication, which is great. But if I’m not intentional about reaching out to other people, then our messaging can very quickly just become Sarah’s voice and the way Sarah thinks, and that sort of thing, so I have to have that other input and perspective just to try and keep up, so that’s a big part of it.

Jason Hamrock: [00:19:07] Wow.

Bart Blair: [00:19:08] Well, let me ask you another question, kind of on the same line of thinking, but maybe a little different. You are kind of pioneering, Jason used the word pioneering, pioneering this church communications, this department, this team, however, it looks like for you. You know, a lot of people that we have the opportunity to work with are people who are stepping into a communications role, or trying to invent one, trying to make one. As you’re going through this process of taking your church, that’s it’s a sizable church, there’s a lot of activity, a lot of ministry going on, and now all of a sudden you’re stepping into this role, what have been some of the things that you’ve done to prioritize in kind of creating the role and perhaps building the team? And how would you coach someone who came to you and said, okay, I’ve just been hired on the church staff to be a graphic designer for the last three years, now, all of a sudden, I’m going to be a communications director, what do I do? We’ve never had anybody in this role before, we’ve never had a team. What are the things that I need to do to build this department?

Sarah Robison: [00:20:13] I think probably the biggest thing, and this looks different everywhere, but probably the biggest thing for me was just getting to know like I said, the voice of our lead pastor and what is important to him. Because if I start moving in a direction that is not important to him, or that just is not part of his vision for this church, then that is some time wasted, time and effort wasted. So a lot of it is just me trying to get to know what is important to him and how would he communicate. The thing that was different for me in that was we got a new lead pastor about a year and a half ago. So I haven’t really worked with him for that long, but thankfully, he’s very easy to follow, and he’s a fantastic leader, so that’s been an easy transition. But that investment in just getting to know him and how he communicates and what’s important there, that I think is the biggest foundational thing that you could do just to make the most of all your efforts going forward. And there’s a lot of trust there, and he lets me share ideas and try new things and all that stuff. But like I said, it’s been very helpful to know his voice and what’s important to him in terms of our vision and then go from there. So I think that’s a big part of it.

Sarah Robison: [00:21:28] And then similarly, when I took on this role, I met with, before we even had that communications team that I talked about of about ten people. Before that was actually an official thing, I just met with each of our environment directors just to say, tell me more about what’s going on here and what you’re working on, and what’s important for your team right now. I really want the people who work here in our other departments to see my role as a support to them, so it’s kind of centrally located, like I said, in that I’ve got the broader perspective of what we’re communicating, but I want for all of our teams to think of what I do in my role as a support to them. So they’re in the details of all kinds of stuff, they’re trying to plan an event for high schoolers. They’re thinking about registration and food that’s got to be there, and leaders and volunteers, and all that stuff. So it can be a very different mindset for them to shift gears and now think about, okay, how do we promote this and what’s the messaging around it and that sort of thing? And so they’re doing such a great job at what they’re doing, I want them to view my role as like, hey, she can come in and help us think through how do we communicate this thing to parents and actually get people here? So I think just trying to invest in each of our teams in those relationships first, I think it’s paid off in that we have a good rapport now and that I can communicate easily with our different directors and departments and really try and just come alongside them and support the great work that they’re already doing.

Jason Hamrock: [00:23:06] Hmm.

Bart Blair: [00:23:07] Well, Jason, can I ask you a question I want to ask you a question because you’re a communications director, okay, so you have something to contribute to this conversation. And Sarah, you may want to answer the same question. So Sarah sort of postured things just now, basically saying, hey, look, we’ve got the youth ministry, the student ministry staff, they’re putting on this event, they’re doing this thing, and that’s the lane that they’re running in and they’re really good at it. And then I’m going to come alongside and I’m going to support them and be the one that communicates it. Jason, have you ever had situations when you were leading a communications team and you were in church, where that person or that team that’s planning that event or that activity doesn’t really want to lean on you to be the one that communicates it. They get kind of their own wild hair, or their own idea, about how they’re going to do it. They’re going to create their own media plan and their own social media strategy and just kind of run, run, cowboy, have you ever had situations like that?

Jason Hamrock: [00:24:02] Oh, yeah, students.

Bart Blair: [00:24:03] So how do you deal with that? So Sarah is basically, she’s nice, she’s really nice and so she’s like, hey, I’m here to support you, I want to help you. What do you do when they don’t see it that way?

Jason Hamrock: [00:24:16] First of all, Sarah is an effective communications director because she’s an effective communicator. But she said to go and meet with all those ministries and learn what they are all about, brilliant. So if you’ve not done that, communication directors, start there. But I also, and I learned this actually from Maddie, who’s another communication director on our team, that to me, and so often it was the other way around, Bart. It was the ministries would look at me and say, how are you, Jason, going to make our event super successful? We want tons of people. And I’m like, yeah, but your events really for like 20 people. And so I said, so you want me to take a funnel and reach the masses, all to get like 20 people or 50 people at your event? So I’m supposed to reach 10,000 people to get 50, we’re not going to do that. And this is Maddie’s idea, she goes that funnel, we’re going to turn it upside down, we’re going to reach 50 people or 20 people to get 100 people or 200 people, and that’s how you’re going to grow your ministry, is that you’ve got to take the people that love and are passionate about what you do and build it from there. We will give you the tools and the resources to help you do that, but unless it’s all church, unless our lead pastors going we’re pushing this, and that’s how that’s the strategy. Now, that’s least what I used to do and what I always recommend. Sarah, do you kind of take the same approach, or what does that look like for you?

Sarah Robison: [00:25:55] Yeah, very similar. I think one of the biggest things that I, one of the things I’m very passionate about within the world of communications is a more targeted approach to things. So I think a lot of churches, and I mean it’s easy to do this, but I think a lot of churches look at, we have to communicate this event for the specific group of people or something like that and think, well, then we should just say it to everybody. We should send an email to our whole church. We should say it from the stage where everybody is. And I’m like, but only about 10% of the people in the room actually need to be there, or it’s not for everyone else, so let’s be careful about where we’re sending these messages and where we’re promoting certain things. But then on the other side of that too, I think we can be much more effective in our communication when we choose the right audience. Our world is very noisy, and we all have a lot of information coming at us all day, every day, in a bunch of different ways. And so I think we’re not doing a great job, if we don’t kind of filter through those things and say, well, how is this going to be valuable to you, and start with that. And so if we’re communicating something that is not really for everyone, but we’re trying to communicate it to everyone, will lose probably 90% of the people along the way because they think, well, that’s not for me and so they tune out, and then we’ve lost them for the next thing we want to say.

Jason Hamrock: [00:27:15] That’s right.

Sarah Robison: [00:27:16] So I really try to, you know, I’m involved in our stage communication also, as far as working with our production team, and on a Sunday morning what’s said from the stage. And so a lot of times if we get a department saying, hey, we would like for this thing to be communicated from the stage, or an email that goes to everybody, if I think, hey, I don’t think that that’s really for everyone. I try to be careful about, again, being supportive to them. But saying, not just, no, we’re not going to do that, but, hey, I don’t think that’s the right space for that, so let’s think through a different approach. We have great capabilities with technology now to figure out, we have this huge email list where we can find out all sorts of things about how people are interacting with our content to know who’s actually going to be interested in this thing, and then let’s target them because it really is going to be valuable to them, it’s a great thing that we’re doing, but let’s just make sure it’s to the right audience at the appropriate time, in the right way.

Bart Blair: [00:28:17] Yeah, yeah, that’s the song I sing, the right message, to the right audience, on the right platform, in the right timing, those four things, you have to discern those things. A quick question, what church management software do you guys use for your communication for like emailing and stuff?

Sarah Robison: [00:28:33] That’s all through MailChimp.

Bart Blair: [00:28:35] So you do all of your emailing through MailChimp?

Sarah Robison: [00:28:37] Yeah, it’s all through MailChimp.

Bart Blair: [00:28:40] Okay, cool, that’s simple.

Sarah Robison: [00:28:43] Yeah.

Bart Blair: [00:28:44] Just like we can check Google Sheets and Slack. Yeah, you do keep it simple.

Sarah Robison: [00:28:48] Yeah, I don’t really have a lot of brand new things to say because I’m just using what works.

Jason Hamrock: [00:28:54] That’s great.

Jason Hamrock: [00:28:54] That’s key. That’s key. Yeah.

Bart Blair: [00:28:56] We need to land the plane on this thing. But before we do, I just wanted to make sure that is there anything that you wish that we had asked you, or you’d like to share that you think might be pertinent for our audience that we didn’t kind of hit on today? We kind of went in a bunch of different directions with the conversation, but I want to make sure that if there’s anything that was kind of burning that you wanted to share, that I gave you the opportunity to do that.

Sarah Robison: [00:29:20] I think the only thing is just this is just something that I care a lot about in the world of communications, and I talked about it just a little bit in our last bit of conversation. But I think it’s just so important to think through, in all of our communication, think through the lens of why does this matter to somebody, what’s the benefit, what’s the value here, and start with that. And that’s been a huge focus of mine since I started in this role, I think it’s very easy in the church world, and outside of the church world, but certainly within this context, to want to present things to people as, hey, we’re doing this thing and you should come because we’re doing it. So we just make an announcement about something like, hey, you should just be part of this thing, and here are the details. But I think we’ve got to be really diligent in this role, and in this world, about thinking through benefit first, lead with value, because what we’re doing is really important and we really believe it will make someone’s life better. So I think the role of anyone in communications, director, or volunteer, anyone sitting in this kind of a seat, I think it’s worth the work to figure out why does this matter to people, start with that, craft a really good message, because it matters and it can really get people to lean in.

Jason Hamrock: [00:30:40] Oh, I love it.

Bart Blair: [00:30:42] That’s awesome. Sarah, if anybody that’s listening or watching the podcast today is just kind of curious about anything that you’ve shared, and they’d like to drill down on any of this stuff, what’s the best way for them to get in touch with you?

Sarah Robison: [00:30:54] Probably by email or social media. So I can be found on the Gwinnett Church website, gwinnettchurch.org, there’s a staff page there and so people can email me directly from there. Or send me a DM on Instagram. SarahKRobison.

Bart Blair: [00:31:13] With no N.

Sarah Robison: [00:31:14] No middle N, SarahKRobison.

Bart Blair: [00:31:17] All right, we got it. Hey, Sarah, we really appreciate you. Here we are, Easter week, what people that are watching this or listening to this don’t realize is that today is the day before Good Friday, and so you’ve taken some time out of your very busy, I’m sure, Easter schedule to hang out with us and to bless our audience. We appreciate that, thanks so much.

Sarah Robison: [00:31:38] Thank you, guys, so much, this has been great. Thanks for letting me be part of the conversation.

Leave a Reply

Your email address will not be published. Required fields are marked *