Church Google Ad Groups - Church Advertising

Church Google Ad Groups ensure that your website is not only found on Google, but found by the right people: people who are hurting, and those who need help.

Every day, people are searching to meet felt needs that churches can help them with, but it seems that many people are turning to the internet for answers. People seeking answers are being driven to the internet because they simply don’t know where else to turn. These felt needs can include crisis support, prayer support, marriage support, parenting support, community outreach, serving, youth activities, grief care, addiction recovery, Bible study, nearby churches, life groups, personal finance, and also other services provided by churches.

These people are searching for answers to their questions, but the sad truth is that if your church isn’t appearing in the Google search results, they are simply not going to be able to find you. Most people will go to the first website they find, and consequently, the first result on the first page of Google gets 33% of the traffic. Second place gets around 18%, and the traffic only decreases from there.

This is why it has never been more important for your church to implement a ‘Felt Needs Google Search Campaign‘. This campaign will deliver relevant content from your website through targeted Church Google Ad Groups. This will not only deliver increased visitors to your site but will also result in people who are in need of finding the help they are searching for.

What Are Church Google Ad Groups

A Church Google Ad Group contains one or more ads which target a shared set of keywords. This is a marketing strategy that ensures your ads have the widest coverage, and also reaches the people who are searching for keywords related to your church. It involves grouping keywords together in an ad group, and as a result, the ad performs better as they reach a larger number of the terms people are searching for.

Following our extensive research of hundreds of churches around the country, we have compiled a list of ministries that are found in a large number of churches. Churches need Google Ad Groups that align with the ministries they’ve worked so hard to build, so we have compiled a list of suggested Church Google Ad Groups below:

Church	Divorce	Global Missions	Alcohol Recovery
Denominations	Financial	Local Missions	Addiction
Christian Singles	Workplace/Careers	Counseling	Bookstore
Daycare	Foster Care	Depression	Coffee Shop
Summer Activities	Parenting	Anxiety	Purpose
Preschool	Football	Post-Traumatic Stress Disorder	Jesus Christ
Elementary	Basketball	Attention Deficit/Hyperactivity Disorder	Holy Spirit
Students	Soccer	Bipolar Disorder	Bible Study
Young Adults	Volunteer Oppurtunities	Obsessive Compulsive Disorder	Faith
Dating	Food Pantry	Autism Spectrum Disorder	Women's Activities
Premarital/Engaged	Thrift Store	Grief	Men's Activities
Marriage	Community Services	Cancer	Prayer

Each one of these Church Google Ad Groups has a number of corresponding keywords. Having multiple keywords for each ad group ensures that you maximise your reach for your campaign, and as a result, you drive high-quality traffic to your website. Here are some examples of Church Google Ad Groups, and also their corresponding keywords:

Ad Group	Keyword 1	Keyword 2
Church	churches near me	christian churches
Prayer	prayer request	prayer chain
Bible Study	bible study	bible study guide
Marriage	marriage counseling	marriage classes
Parenting	parenting classes	parenting advice
Preschool	preschool	preschool near me
Elementary	elementary	elementary schools near me
Students	middle school activities	high school activities
Young Adults	young adult activities	events for young adults
Men's Activities	men's activities	events for men
Women's Activities	women's activities	events for women
Financial	budgeting	debt counseling
Volunteer Oppurtunities	volunteer oppurtunities	volunteer opportunities near me
Local Missions	serve locally	volunteer locally
Global Missions	serve overseas	volunteer overseas
Counseling	family counseling	christian counseling
Grief	grief counseling	grief support
Denominations	catholic church	baptist church

Keyword Analyzer Tool

The Keyword Analyzer tool helps evaluate the content and SEO optimization of your church website. It crawls your website to detect the presence of commonly searched ministry related keywords in the H1/H2 Headings, Meta Descriptions, URLs, and text. It then gives a score from 0% to 100% for each selected keyword group. This information can help you identify opportunities to have your church's ministries found more often in Google searches.

Landing Pages

Ad groups lead visitors to optimized church landing pages so that the content they are served corresponds with their search. These optimized landing pages improve user experience, but also increase your Google Quality score for your ad groups. Quality score is how Google judges how relevant your landing pages are in relation to your ad group keywords, and have a huge bearing on how your ad performs, as can be seen in the graph below.

A landing page that is optimized for your keywords results in a higher Google Quality score. You can read more about Google Church Search Campaign Landing Pages in one of our recent posts.

Google search campaigns require constant tuning and pruning, and therefore requires ongoing optimization to ensure maximum reach. For this reason, most churches want a provider that has a proven track record in getting results in this area. Not only do we have a wealth of experience, but we are also a top 5% Google Search partner. And because we have some of the industries top experts on our team, you can rely on us to guide you through your first campaign. Start a Google Search Campaign today, and start to reach those who need to be loved.