Church Google Ad Groups ensure that your website is not only found on Google, but found by the right people: people who are hurting, and those who need help.
Every day, people are searching to meet felt needs that churches can help them with, but it seems that many people are turning to the internet for answers. People seeking answers are being driven to the internet, because they simply don’t know where else to turn. These felt needs can include crisis support, prayer support, marriage support, parenting support, community outreach, serving, youth activities, grief care, addiction recovery, Bible study, nearby churches, life groups, personal finance, and also other services provided by churches.
These people are searching for answers to their questions, but the sad truth is that if your church isn’t appearing in the Google search results, they are simply not going to be able to find you. Most people will go to the first website they find, and consequently, the first result on the first page of Google gets 33% of the traffic. Second place gets around 18%, and the traffic only decreases from there.
This is why it has never been more important for your church to implement a ‘Felt Needs Google Search Campaign‘. This campaign will deliver relevant content from your website through targeted Church Google Ad Groups. This will not only deliver increased visitors to your your site, but will also result in people who are in need finding the help they are searching for.
What Are Church Google Ad Groups
A Church Google Ad Group contains one or more ads which target a shared set of keywords. This is a marketing strategy that ensures your ads have the widest coverage, and also reaches the people who are searching for keywords related to your church. It involves grouping keywords together in an ad group, and as a result, the ad performs better as they reach a larger number of the terms people are searching for.
Following our extensive research of hundreds of churches around the country, we have compiled a list of ministries that are found in a large number of churches. Churches need Google Ad Groups that align with the ministries they’ve worked so hard to build, so we have compiled a list of suggested Church Google Ad Groups below:
| Church | Divorce | Global Missions | Alcohol Recovery |
| Denominations | Financial | Local Missions | Addiction |
| Christian Singles | Workplace/Careers | Counseling | Bookstore |
| Daycare | Foster Care | Depression | Coffee Shop |
| Summer Activities | Parenting | Anxiety | Purpose |
| Preschool | Football | Post-Traumatic Stress Disorder | Jesus Christ |
| Elementary | Basketball | Attention Deficit/Hyperactivity Disorder | Holy Spirit |
| Students | Soccer | Bipolar Disorder | Bible Study |
| Young Adults | Volunteer Oppurtunities | Obsessive Compulsive Disorder | Faith |
| Dating | Food Pantry | Autism Spectrum Disorder | Women's Activities |
| Premarital/Engaged | Thrift Store | Grief | Men's Activities |
| Marriage | Community Services | Cancer | Prayer |
Each one of these Church Google Ad Groups has a number of corresponding keywords. Having multiple keywords for each ad group ensures that you maximise your reach for your campaign, and as a result, you drive high quality traffic to your website. Here are some examples of Church Google Ad Groups, and also their corresponding keywords:
| Ad Group | Keyword 1 | Keyword 2 |
|---|---|---|
| Church | churches near me | christian churches |
| Prayer | prayer request | prayer chain |
| Bible Study | bible study | bible study guide |
| Marriage | marriage counseling | marriage classes |
| Parenting | parenting classes | parenting advice |
| Preschool | preschool | preschool near me |
| Elementary | elementary | elementary schools near me |
| Students | middle school activities | high school activities |
| Young Adults | young adult activities | events for young adults |
| Men's Activities | men's activities | events for men |
| Women's Activities | women's activities | events for women |
| Financial | budgeting | debt counseling |
| Volunteer Oppurtunities | volunteer oppurtunities | volunteer opportunities near me |
| Local Missions | serve locally | volunteer locally |
| Global Missions | serve overseas | volunteer overseas |
| Counseling | family counseling | christian counseling |
| Grief | grief counseling | grief support |
| Denominations | catholic church | baptist church |
Landing Pages
Ad groups lead visitors to optimized landing pages, so that the content they are served corresponds with their search. These optimized landing pages improve user experience, but also increase your Google Quality score for your ad groups. Quality score is how Google judges how relevant your landing pages are in relation to your ad group keywords, and have a huge bearing on how your ad performs, as can be seen in the graph below.
A landing page that is optimized for your keywords results in a higher Google Quality score. You can read more about Google Church Search Campaign Landing Pages in one of our recent posts.
Google search campaigns require constant tuning and pruning, and therefore requires ongoing optimization to ensure maximum reach. For this reason, most churches want a provider that has a proven track record in getting results in this area. Not only do we have a wealth of experience, but we are also a top 5% Google Search partner. And because we have some of the industries top experts on our team, you can rely on us to guide you through your first campaign. Start a Google Search Campaign today, and start to reach those who need to be loved.
To Get Started
Contact Jason Hamrock or Kevin Peck, or use the Contact Us button.
Jason Hamrock – Phone: 480-773-9115 | Email: jhamrock@missionalmarketing.com
Kevin Peck – Phone: 602-481-2991 | Email: kpeck@missionalmarketing.com
