We asked our team of church SEO experts to brainstorm a list of ideas for improving domain authority.
Below you’ll find various initiatives that can aid in increasing domain authority for a church website when executed successfully. Commentary is included for each, and the list is categorized into three tiers based on the effort level/vigilance required to gain relevance.
Tier 1 – Highly Accessible
This tier of initiatives does not require uninterrupted ongoing maintenance to remain effective, and also does not have prohibitive initial effort/cost.
Consistent Press Releases
Press releases for your church events and sermon series can raise awareness resulting in short-term web traffic increases. They can also result in quality backlinks being generated, but as the press release content will almost always be time sensitive and quickly become stale, the primary benefit will be the increase in awareness and traffic for your church.
Felt Needs Blogging
There can be a great deal of value in blog posts aimed at assisting people with felt needs such as marriage difficulties, financial problems, parenting, and depression. If the content is high quality and helpful it can generate backlinks, become shared on social media, as well as be discovered organically in online searches.
Millennial/Youth Focused Blogging
Blog posts dealing with topics that young people are searching for answers about can generate quality backlinks, go viral on social media, as well as get discovered organically online. As young people search online for answers more than any other demographic, this is an especially strong opportunity. As always, quality of content will be especially key.
Infographics About Christian Topics
Infographics are a great way to mix education with entertainment. A quality infographic could generate a high volume of backlinks from other churches as well as other Christian organizations, thereby contributing substantially to domain authority.
Quality drone footage of your community, landmarks, local events, or other notable points of interest has strong potential to go viral and generate a high volume of backlinks.
Memes are very popular for a reason, and won’t be going out of style anytime soon. They will be largely hit-or-miss, but a meme going viral that originates from your church website (contained in a blog post or otherwise) can generate a high volume of backlinks to build domain authority.
Tier 2 – Moderate Endeavors
This tier of initiatives will require at minimum a moderate amount of effort to create, or ongoing uninterrupted vigilance to remain relevant.
Guides to Local Attractions (Parks, Landmarks, Restaurants, etc.)
Producing high-quality content focused on attractions in your community can be a great way to generate organic traffic from your area to your church website. Additionally, this content can produce valuable backlinks. Such content will need to be kept up to date and relevant, though updates will likely not need to be particularly frequent due to the nature of the subject matter.
Wedding Resource Guide
A comprehensive, vigilantly maintained guide to Christian wedding planning is a strong candidate for backlinks from other churches as well as the web at large. Quality truly is key – this content has to be better than the vast majority of what is already available out there!
Funeral Resource Guide
A comprehensive, vigilantly maintained guide to funeral planning is a strong candidate for backlinks from other churches as well as the web at large. Quality and attention to detail will be crucial to gain relevance.
Local Volunteering Guide
A definitive index of volunteering opportunities in your area could become an invaluable local resource. While many opportunities may be recurring or ongoing, such a guide must be thoroughly maintained to remain relevant and useful. Has high potential for organic traffic generation.
Local Family Friendly Activities Guide
Many of these activities may be recurring or seasonal. Vigilant maintenance will be required, but a definitive resource for family friendly activities in your church’s area has strong potential for both backlinking and organic traffic generation.
Tier 3 – Large Endeavors
This tier of initiatives will require a substantial amount of effort to gain relevance, and/or an extreme vigilance with regard to frequency of maintenance and attention to detail.
Calendar of all Significant Religious Activities in Your Metro Area
Becoming the trusted index for religious activities in your area would inevitably lead to substantial benefits in both traffic generation and backlinking. However, for this to occur you’ll need to establish dominance in this area. At minimum, this will require uninterrupted management. Additionally, depending on what is currently available in your area, gaining relevance may require unseating the current leader with a superior offering.
Christian Literature Guide
A detailed guide to Christian Literature that is constantly updated with new works would have very high backlinking potential if it achieves relevance. Could include user interaction/discussion (which would in turn require vigilant moderation), as well as rating aggregation to boost engagement further.
Christian Media Guide (TV/Movies/Music)
A detailed guide to Christian Media (TV, movies, or music, etc) that is vigilantly updated with new content would have very high backlinking potential if it achieves relevance. Could include user interaction/discussion (which would in turn require moderation) as well as rating aggregation to boost engagement further. This is a very competitive space, so quality and attention to detail will be key.
We hope the list above has given you some ideas of how to work toward building your church website domain authority!