Do you know your brand?
Are you reaching the UNchurched?
If you have to think about that, then it’s not clear.
Let us help clear it up.
We firmly believe that every church is called to be focused on reaching the lost. Luke 19:10.
But it takes more than just words, it takes action.
In our world, we believe that an effective church communications strategy consists of two very important aspects:
Your own people. Invest in them. You have an army of soldiers that come to hear what you have to say each week. Equip them with tools so they can invite others.
Fill in the voids with advertising. Yes, you should have a budget for advertising. We highly recommend digital advertising because it is cost-effective, trackable, and the more you do in Google and Facebook, the more brand equity you build.
Scroll down to learn more!
How we help with church communications:
Our team of church experts can help assist you with a variety of communication-related issues. Having an effective communication strategy takes time, energy, and knowledge to build. It is easy to slip into a chaos of information flying around from every ministry.
Our efforts focus on:
Weekend announcement strategy. What’s important, what’s not. And what really matters to the congregation?
Electronic messages: Website, email, social. What you say and how you say it must be focused and thought out. Often, we see churches talking for the sake of talking and it’s just noise.
Brand awareness. What is your brand? You have one, just in case you thought you might not. Oh, it might not be what you want it to be, but you do have a brand. So, let’s talk about what that brand is and then we can build from there.
How do you get started?
We need to understand your culture before we start working on a strategy. With the churches that we have served, we have focused on everything from email writing to fund raising (and everything else in between).